Categories
Climate Action Community Entrepreneurial life Social Good

Federico Sierra – Impact Hub Medellín – battling his way through the Corona virus

I decided to talk to some of my contacts who I know are heavily impacted by the Coronavirus. Why? because it makes me feel like I am doing a difference, shedding some light on some of the problems that might not be obvious to me, or anybody else in the north.

One of the people I decided to interview is truly a brother. A man I felt a deep connection with, when I was in New York in September 2019 during the UN General Assembly for +Social Good and UN foundation.

First off – tell me a story about you and me  – how did we meet ? what connected us? what connection do we have now?

There is a funny story on how I pushed you to eat with me at Chick Fil’A and it ended up being trash… Afterwards, I needed to invite you for beer to make up for that…. It is not as funny here, but it was hilarious to see your disappointment with the food.

We met because we were both selected as +SocialGood Connectors, local champions of the SDGs, for UN Foundation. I think out of the other 12 people, I made the connection the fastest with you because of 2 reasons:

  1. Your go-getter attitude which is something the international development community lacks a bit as we get stuck in politics and procedures, leaving impact behind.
  2. Your techy approach to things

Since the beginning we started bouncing ideas on how to generate more impact and how to connect the impact ecosystem in Europe and Latam.

Then tell me a bit about what you do in your everyday life?

I am a social entrepreneur, so most of my time in focused on my startups:

  1. Impact Hub Medellín: an incubator for impact initiatives and a CoWorking space for the innovator moving the world forward from the impact and sustainability perspective. We have 3 main focuses:
    1. Community:

      i.      Networking and connections: we work together with our startups to support them in scaling their impact and solution to more people and other markets

                     ii.      Space: we host +200 entrepreneurs from +40 impact startups

                    iii.      Events: we host spaces to generate connections and learning. Last year we hosted over 180 events mainly focused on SDGs and entrepreneurship

  1. Incubation: We created an incubation program for startups with Impact on the SDGs, last year we incubated 36 startups and it was amazing to see so many different initiatives and work together with them to scale their impact around the world. Some examples: 

         i.      Fokus Green (https://fokusgreen.com/): they produce clothing form plastic bottles. We supported their scaling to the US

        ii.      Fruturo (https://www.fruturo.us/): They work with small farmers from the most violent regions in Colombia and support them in generating world class products to export around the world. We supported them in scaling to Europe

  1. Social Innovation: We lead a program named “Gambetiando” (https://medellin.impacthub.net/gambetiando/) a social innovation program that works with youth in the most affected areas in Medellín, Colombia; to build socio-emotional skills in them and then generate social initiatives lead by these young leaders.
  2. Energía Vectorial: we focus on decarbonizing mobility by accelerating the adoption of electric mobility in Colombia. We have 3 business lines:
    1. Conversion of oil-powered combustion cars to electric vehicles: The cheapest EV in Colombia (Renault Twizy) costs 10.000 USD which makes it a very expensive option for people here. We brought a solution that evolves the current car people have to an EV for a starting price of 7.000 making it a more affordable solution.
    2. Infrastructure: we set up electric charging stations
    3. Education: We work with different organizations, training their people on how to manage and repair EVs.

My daily life goes around working in these two initiatives, apart from work I am a big fan of Video games, so Play Station 4 and Nintendo Switch are my favorite platforms for gaming and a casual beer with friends make for the rest of my time

What made you pursue this?

I had the opportunity to work in international development mainly around youth leadership and social innovation for about 10 years. I could travel to 55 countries and see many different projects, initiatives and ideas led by young people and entrepreneurs all around the world. I decided to come back to Colombia and work to generate impact in my country.

The thing that shocked me the most when I came back was right after I stepped out of the plain and it was the air quality. It was awful.

I started researching about this issue and learned that most of the pollution in my city (and many Latam cities) come from urban mobility, also that up to 90% of that mobility couldbe electric.

I also have a niece, she was almost 2 by the time, and she was getting sick very often and we needed to take her out of the city because the main reason was pollution. So this was a calling, this is happening to my niece, it is also happening to may more children across the country, therefore I thought “I have to do something about this”. That is how Energia Vectorial was born.

As I experienced the entrepreneurship and Impact ecosystem in Medellin, I went through the struggles and challenges of a disconnected ecosystem, and this is where Impact Hub was born. I called 2 friends with the idea to work for improving the entrepreneurship ecosystem with a focus on Impact and presented the Impact Hub global network and we started working for every entrepreneur wit impactful and scalable solution to the world’s more pressing challenges.

Is it still what makes you jump out of bed in the morning?

Definitely. 

I get to work together with people that everyday are changing the world and implementing new ways of generating more impact.

My job is to support them with knowledge, connections and tools. For me, it’s a new challenge every day, learn something new everyday and also get to support the implementation of impact projects.

It is not always easy, as there are many challenges

  1. Economical situation
  2. Cashflow issues
  3. Lack of support form the government
  4. Some entrepreneurs don’t speak English, so overcoming that barrier
  5. Leadership and people management inside the startups

It is also amazing to see the collaboration among the entrepreneurs in our space and how they take advantage of every space we open for collaboration and learning. This show us our impact in day to day behavioral changes from our community.

What makes you most excited these days?

It is an opportunity to evolve both as a person and every business.

Each one of us decide if we are going to take it. Make the most out of this.

So I would like to divide my approach to this question in two different ways

First, It is indeed an opportunity to level up, as a person learning something new, tackling what we have been postponing, and most importantly, connecting with others.

Our message at Impact Hub Medellín is not Social distancing but: Physical distancing, social strengthening, as we believe this is when we need to come together as face the situation as a community, generating solutions together.

Second and most important: of course, I am saying this from my position of privilege. I do not depend on  daily income to bring food to my family or have a roof over my head during the night or just having a place to quarantine (this is the reality for about 50% of Colombia’s Population). What is exciting about this is seeing how our country has come together through different actions to support those in need. We are not a rich country, but we have gone through very difficult time by helping those in need.

The largest super market chain put together a basic set of products that cost 4 euros (rice, lentils, coffee, sugar, salt, chocolate, toilet paper, beans, chickpeas, chicken soup…). As of today people have bought and donated 150.000 of this packages for the most vulnerable. The goal is to reach 500.000… which amounts to 2Million Euros and we are on our way. Normal people, with normal salaries, contributing for the wellbeing of the whole. This gets me excited

So the coronavirus. Tell me what it’s like in Medellín Colombia right now on a daily basis?

The government set a national mandatory quarantine since Tuesday 24th. This has changed everything:

-Streets alone

-People working from home

-We have specific days depending on our ID that we can go out

-A lot of news, all the time.

Our healthcare system is not super developed, so we need to be extra-cautious so it does not become bigger than this already is.

When I go to the corner stores or super markets in my neighborhood, there are not all the products, but I see understanding and consciousness from people by not hoarding stuff but by thinking of the wellbeing of the whole. 

How do people feel?

There is a lot of anxiety.

People are afraid of losing their jobs, their companies closing because of lack of cashflow and this is generating social unrest, as people needs a bit of security to hang in to.

I’ve seen that countries like Denmark and Sweden have put together different policies to protect the economy, in the other hand, a country like Colombia does not have this option.

As I mentioned above, there is a lot of solidarity, but also there is a disconnect among local and national government, with different messages and measures going around. The ack of clarity generates fear.

What’s the general standpoint towards the virus from the government and society as a whole?

Colombia took swift action once we confirmed the first case

6 days and we closed our schools

9 days and we closed our borders

13 days and we went into national lockdown

We understand that our healthcare system is under developed (thanks to corruption mainly, and politicians stealing money in the past)

I believe there is national understanding that: 

  1. We have to face this together, let’s do our bit.
  2. Take care of each other
  3. Things will not be the same after this

How does this affect the entrepreneurs that you incubate? 

It’s going to be rough.

I have spoken to each of our entrepreneurs in the last few days to understand how are they facing this situation.

Most of them had to stop operations and are figuring out how to keep people’s jobs and salaries as long as they can.

Anxiety is the main feeling I got from them because of the uncertainty that we really don’t know when this is going to end.

The idea of talking to each startup and entrepreneur in our community is to:

  1. Connect with our people. Understand how everyone is doing and how are they dealing with this situation: emotionally, financially and with their teams.
  2. Next steps and way forward

We have set up multiple partnerships to support our people with psychologist to provide a line to express and receive advice, legal and management advisors to understand how they can use different options from banks and other entities to face the situation.

We have been hosting webinars to keep our community active and keep the human connection alive. Some of the topics we have talked about are:

How can startups contribute to solutions to the current situation?

Cashflow management during uncertainty

How to manage stress

Ways to stay productive while working at home

Finally, we are generating financial plans with each member to alleviate their future cashflows and support their come back when society “re-opens”. This means waiving membership fees in may and discounted prices for accouple of months.

How does it affect the impact hub in Medellin?

This has been a challenging time and has push us to step up our game. Our first decision was to keep our whole team in place. We are where we are because of our people, therefore we go through this together. My whole team is working from home and figuring out how to evolve our business model to create value to our market and new revenue streams. Here some impacts we are facing:

  1. Space: as mentioned above, we will see this income halted and reduced for a while as the entrepreneurs we host start regenerating income again
    1. Solution: waive the membership (mentioned above) for a couple of months and set longer term contracts. The idea is to co-operate and work with each other on how to contribute to each others business.
  2. Programs (Incubation): half of this program operates through sponsors (local and global) and right now every partner and organization is focusing their budget to face the Covid19 situation
    1. Solution: We are setting up an online incubation program, so geography is no longer a barrier for entrepreneurs. New revenue streams working together with incubated entrepreneurs and getting a % of their sales in the future as they grow (This still future revenue tho)
    2. Keep contacting potential partners in Europe and North America
    3. We have launch an initiative to generate solutions through an online hackathon that is going to take place 3-5 of April, so far we have +250 solutions submitted: https://cadadiacuenta.org/
  3. Gambetiando: Activities stop
    1. Solution: Gambetiando Virtual: we have produced a series of short videos we shared with our youth through WhatsApp to keep them engaged with activities and workshops to perform at home
    2. Weekly calls to keep connection with the families and youth

Every situation we are facing also is an opportunity to evolve and think of different approaches to our business and initiatives

In Energía Vectorial, the situation is more similar to other startups… we have stopped operations in the 3 business lines: Conversion, Infrastructure and Education. We are very lean in our startups in terms of costs, but the upward curve of sales we were experiencing, is going to be affected as people are not looking into expending money now and the upcoming months.

We are looking into how to upgrade or services and implement a tech solution connected to our conversions.

How can people in the global impact community help ?

Connections!

Investors, sponsors and corporates interested in cooperating and working with Impact startups in Colombia. We are fundraising and setting up partnerships to make it even more relevant.

We are setting up a fund to support the entrepreneurs in our space and others that will face financial troubles in the upcoming months, so they can still have a space to work from and a community to connect. Our idea would be to divide the monthly fee this way:

35% covered by the entrepreneur

35% discount from our side

30% covered by the fund

Our monthly rates start at 80 Euros and go up until 200 Euros

How do they get in touch with you?

Email: Federico.restrepo@impacthub.net

WhatsApp: +57 305 391 2346

Lastly, how will you have changed after this experience?

This is deep.

This experience has strengthen my connections with my team. We are going through a challenging time and we are facing it with a solutions oriented perspective.

Our main objective is to foster the entrepreneurship ecosystem and my whole team is constantly looking for more and better ways to do so

Categories
Climate Action Conferences Entrepreneurial life Public Speaking Social Good

My speech for Women Entrepreneurship day 2019

‘If I put my NGO hat on, It has been proven time and time again, that if you invest in a woman or a girl in the global south she will not only use the opportunity for growth for herself, she will also elevate the rest of the village.’

I spoke at Women entrepreneurship day 2019 conducted by Female Founders of the Future at Klub in Copenhagen back in November.

I didn’t memorize my full speech as I wrote it (you really never do) – but here it is:

Hi there – My name is Henriette. I am an entrepreneur, a seeker, a climate activist, a feminist, I am a mother to a teenage girl, a leader, and currently the head of brand and engagement at the Climate NGO CARE as well as being Denmarks first + Social Good Connector under UN foundation.

I was invited here to talk to you about ‘investing in Gender Equality’. This is something I feel very strongly about – probably because it’s something I have been working on as an entrepreneur, first trying to get a maternity fond for entrepreneurs implemented in Denmark, and later as the CEO and founder of Geek Girl Denmark and Geek Girl Magazine.

Geek Girl magazine I almost won an ivækst award for, in the female entrepreneur category – teaching tech to other women – doing stuff differently. As a ‘Female found media icon’ I got fed up with being a role model – because I am not really. I am chaotic and imperfect and I didn’t feel I could live up to everything they wanted me to

So -after geek girl magazine I decided to change lanes and head towards climate action – Something that has always been close to my heart ever since I was a young teen being told by my teacher that the ozone layer was going to kill the planet. I did a lot of research on sustainability and climate action at the biggest Nordic sustainable think tank where I was employed as a brand director. And I found my bridge between sustainability and gender equality:

Do you know, what, according to Paul Hawken, and his Project Drawdown is the number 1 thing we can do to conduct climate action?

Invest in Women and Girls.

 If I put my NGO hat on, It has been proven time and time again, that if you invest in a woman or a girl in the global south she will not only use the opportunity for growth for herself, she will also elevate the rest of the village. The return on investment in investing in women and girls is so much higher than if you invest traditionally.

The same goes for teams with a female co-founder in startups: Startups perform differently.

As the old saying goes, we can’t keep doing the same thing, expecting a different outcome. Right now, not one single country in the world is on track to meet SDG no 5- Gender equality. Even though gender equality has been agreed upon as a human right.

 Denmark is leading on a number of factors under SDG 5, but we can ALL do something to save the world, and yes. I do mean save the world. When you help a girl, you help a village. When you help a woman you are constructively doing climate action. 

If you as a dane, as an entrepreneur  want to do social good, you can start by helping another woman – look at the person next to you and SMILE =) You can do something life altering for this woman, you can believe in her strength, connect her to other people. Help her see her own badassness. Help her see her ‘Mad Skills’. Give her chances she normally wouldn’t be getting. 

We need to make different choices. The world calls for our responsibility, our personal responsibility and the responsibility as humanity. As Jonathan Safran Foer wrote in his latest book ‘we are all the weather’ – we all need a personal climate plan, a family climate plan. We also need a personal gender equality plan. We need to find out HOW we will act around climate and gender and every other of the SDGs– how are we going to make ourselves accordable?

How are we going to make the global goals our personal goals? by making different choices. It seems super obvious but for every different choice we make for sustainability we are tipping the boat towards a healthier planet.

For a long time – first in tech and women and then in sustainability I’ve heard people saying ‘ enough talking, it’s time for action’ And we’re fucking still talking about how much time for action it is – but we are doing the safe things – men in suits are becoming ‘chief innovation officers’ all around the world and I can’t stand it. Where are the wildcards?– where’s the misfits? Where are the women? The ones needed to make a powerful change?

If you decide to make a woman a partner of your VC firm – you are doing social good. If you’re making a woman the co-founder of your startup. Social good. You are showing the world that you are innovative, that you are choosing differently, even though it doesn’t seem like a big deal. It’s EXACTLY these choices we need. As is eating less meat. Driving electric cars. And you know what Probably your whole team spirit will be elevated because of something new happening. 

Better yet – see if you can make half the partners or founders of your company female – be the difference you want to see in the world.

And those women will be the role models for other women who want to work in a startup – who wants to vet and invest in startups as VC’s. Those women will be visible beacons in a field where women are normally invisible. They don’t exist. This is especially if you ask the business conference organizers who are (still) creating all-male panels.

Look at us, as a group.  Take me as an example: When I started in the tech industry back in 2001 – we were 3 women out of a team of 100 men. A secretary, me as a developer, and an HR person. 

Now we’re at a sold-out event celebrating female founders. At my first web conference (reboot 2005) we weren’t that many women either. But it made us talk and network and think about that more women should be at these tech conferences – and some of us decided to do something about it. 

We can all make a difference – we can all be social good activists – we can all work to change this fucked up world -and we need to. 

What I came here to say Is not just ‘invest in gender equality’ – it’s more to ‘invest in different’ choices. Invest in your own actions making these badass women visible.

Thank you. 

Categories
Entrepreneurial life

My pain and gain from a life threatening illness

You see that bit in the tagline on the blogheader where it says “odes to life?” I want to tell you about my pain and gain. A brand new aspect of me that I have been in doubt about sharing with you all. I need to though.  A new layer to me, one might say that I have developed in 2014 – which has been my worst/most evolving year ever.

I have been really sick. I wrote a bit about it in my “meet Henriette” section of the blog. I don’t want my illness to define me more than it already has – and the reason for that is that it has meant life-altering changes in my life. Before the illness, I had a tendency to over-analyze people and turn my worklife into a living hell, because I was so insecure about myself. Ok and I didn’t like myself at all. The mental drag I was keeping in my head around people, clients not signing on anyway, clients pushing prices incredibly low etc. was so hard on me.

So I decided not to deal with it anymore, because it was a huge stress factor on me. I would lie awake in the middle of the night trying to figure out what to do. I wasn’t happy. I was miserable.

When the illness came into my life I was forced to look at everything that didn’t work and decide if it was something I would keep, or something I would change for the better so it would fit the “new” me. The one that’s here now. I changed everything from business, friends, stuff in the house, who I saw, how I spend my time, how much I read and paint and write – important stuff. And I found something in all of these changes. I found a woman in my mirror that I adored. That wasn’t scared of dying, because she had done the best she could and she was pretty bad-ass.

At that point when I started to change things around and looked at them differently, that was when the ultimate low hit me. Even though I was convinced I was going to get through this, the doctors at the first hospital started to doubt it. They didn’t say it directly to me, but after half a year on really heavy drugs – nothing had changed – my lungs wheren’t getting better and everyday was a challenge. Picture yourself not being able to walk up a flight of stairs without being completely out of breath. Picture yourself not being able to do any kind of activities and actually making a cup of coffee for yourself would be the victory of the day. That was me around 8 months ago.

Right after they (didn’t) tell me that they didn’t know how to deal with this decide I had a weekend from hell. Where I started to say goodbye to everything. Where I actually looked at my husband and daugther and thought “I think you will be ok, but I will miss you so dearly”. I looked at all the stuff I loved in my life and started to align myself with the thought that I might not get through this. That was the most painful thing I have ever experienced. If I should choose the darkest hour of my darkest year of the soul, it would be me sitting on a chair in the summer sun seeing my husband working in the garden and thinking “I love you – and I am going to miss you SO much – and take care of everything when I am gone”.

A couple of days later, I started as a specialist patient at Denmarks leading doctor in his field – which included this incredibly rare lung thingy that had decided to recide in me for the time being. He started to give me some other drugs and I slowly got better. Things started to change. One of the things that I visioned the most at this time was to be able to bike again. a couple of weeks later I biked again. I got life, but with a changed core. Mostly because everything had been up for review. It was like I took my whole life, the people in it, how it was set-up, where I was living, how I was spending my time – the works – wrote about all the things I loved and hated about it all and decided whether or not it was going to stay with me or I needed to toss it. But at the bottom of all of this pain and change was a thing that I told my rockin spiritual advisor Mariakaisa Bruun at the beginning of this when she asked me how I was feeling about it all. I told her that I knew I was going to get through this. Because a part of me just knew. I call it faith. I didn’t give up or gave in and I just took one day at the time.

Now? Life is a complete joy to me. I do stuff I care about. I do stuff I love. like writing and connecting with people. Creative things.

I am so looking forward to go skydiving for my 100th birthday. And the party I will have when I am off the drugs. And the books I will write. And the startups and brands I will advice on brand design and PR. And being a style icon always. All is good and well and I am so happy just to be here. When that is the output of everything – life changes. It’s not so complicated and you don’t fuzz around people or unimportant stuff.

Keep on rockin in a free world rockers !

rock on henriette weber

 

 

Categories
Entrepreneurial life

New beginnings.

First article in here since may 2014 – how I’ve missed it. I’ve missed the wordpress backend. I’ve missed connecting with you.  Those of you who don’t know it (yet) I have been ill for almost a year, and I haven’t been able to write anything anywhere with a commercial scope because it could mean business. However there’s a lot of pictures of my lovely dog on instagram that I have filled my time with.

Enough about that. I don’t want to talk about the lung thingy/ the illness. It’s still really close to me. The good thing is I am still here and I am working again. I have scrapped the previous blog layout and I am starting over with a new design and a new scope.

new web design

Another really big thing is that I’ve decided to sell Toothless Tiger and get a job as a thought leader – nothing conclusive on that yet – but people have been so kind and I have gotten some pretty kickass offers from cool agencies who wants a curly haired brainy tornado in their office. Geek Girl Magazine stays for now. New constellation coming up there though – which I am totally excited by.

I hope to keep henrietteweber.com just as relevant and radical to you rockers! But I have learned so much in the past year that I want to share as well. Hence the new tagline.

Some people talk about the dark night of the soul. This has been the dark year of my soul and body. I have a whole list of take-aways lingering in my notebooks that are going to be analyzed and written about for your pleasure soon.

So how am I feeling /where am I ?

When everything comes to everything – I am grateful. So grateful. I live in constant amazement over life. I know I can do anything because the universe has got my back. And I am not just saying that to be completely woo-woo (much more on that word later – which I love=) but because… I am alive. I don’t know if this will wear off eventually. I don’t know if it can. But I know that I have to make things count. I know every breath is important.  I get it now.

A lot of you have watched me grow from a” beginning of my 20s”- girl with bad english into a brand (still with a bit of bad grammar/ english) – A guru some would even say. But I feel more grown up after my year of illness. As I am turning 35 (on monday) I feel.. whole. Like myself. And I can’t wait to get started again. There’s so many times I’ve thought “oh that would be great for Henrietteweber.com”, and not be able to share it. Now is the time. Here’s to new beginnings.

Love to you all and keep rockin’ in your free world.

rock on henriette weber

Categories
Entrepreneurial life

On being nominated for the danish internet pioneer award 2014

nominated for the internet pioneer award 2014

Sometimes you go by your daily life and something happens. Something unexpected that sends shivers down your spine and makes you feel humble. Today was one of those days. While currently being under self-proposed “house-arrest” because of my hypersensitive lungs I found out that I was nominated for the danish internet pioneer award 2014 in the category “rethink”.  I must say, that it’s a tremendous honor. Without knowing a lot about this relative new award, I feel like my work over the years around the internet, internet knowledge, branding social media and digital tendencies has been recognized and that’s always an nice thing. Being listed for an award with these awesome people? Is completely kickass. There’s no words I could rather speak about it. Kickass at minimum.

So this being reflective musings on entrepreneurial life – what have I done to be able to be nominated for this?

hmm. I think my take on the internet always have been to take it offline. Meet people and have people meet each other, facilitate networking between people. It’s something that’s deeply integrated within me and has been the core of both BarCamp Copenhagen, Social Media Club Copenhagen, Geek Girl Magazine, Toothless Tiger and myself. True connections happens in past midnight in a bar with one too many bottles of champagne or over excellent coffee and cupcakes. That’s networking the Henriette Weber way for you. I haven’t been wildly succesful in having my companies being acquired. (had a bunch of clients at Toothless Tiger that has though)  I haven’t had a large voice in the danish internet agenda (at least not deliberately) but I have made people meet each other and I have gotten friends because of it. I think it’s a key thing of mine. It’s something that I always end up doing. Getting people together – both as a person but also through my work in my brand studio Toothless Tiger.

give peace a chance

Categories
Entrepreneurial life

Make your elevator pitch an entrance to discover the world of you

the elevator pitch wheel by henriette weber

An elevator pitch is the entrance to show new people who you really are.

Sometimes I think it’s interesting to look at  how much “usual” that exist in innovative industries – such as entrepreneurship. So what in particular are really usual perceptions when it comes to entrepreneurship?

Well some of the perceptions I often run into are these:

– you need to work 60 hours a week to be a succesful entrepreneur.

– you need to do cold canvas calling in order to get clients.

– you need to have an elevator pitch, so people can understand how wonderful you and your business are in 10 seconds.

I have different takes on all of these and I see myself as a pretty awesome entrepreneur.

But the thing I really want to discuss today is the elevator pitch. I know how vital it is that people get to know what you do you, but more importantly I think the elevator pitch needs to be the entrance to discover and want more of you.

Elevator pitch: Should you describe your value proposition? here’s some of my elevator pitch examples:

When people ask me what I do, I simply tell them that I do business unusual. Which is my value proposition. It’s a part of my core and it is what a lot of my work evolves around. Taking companies to the edge and look down and see what can be used to build a bridge to the other side.

Sometimes I say that I rock the business world and I have fun while doing it.

Sometimes it’s that I am the leader of a silent business revolution.

I don’t want to tell people that I do strategies, advice and implementation – what I really do, because it’s doesn’t sum me up. I don’t want to say talking and typing because that’s also what I really do, and what everybody does.

Another thing I think is really key to elevator pitches, is that they need to evolve all the time and you need to have 4 or 5 different ones on your rooster in order to target it to the people you talk to.

Answer the question “what is your crusade” or “what is your secret mission instead of “who are you?” in your elevator pitch.

Because it will help people remember you more. You tell a story about what you want to do for and with the world. It basically gives some Oomph! to the pitch.  I have helped  a lot of cool startups at tech conferences all over Europe, and one of the cool things about that is that I get to present the business idea behind the startup to potential readers/investors/users. One thing I have notised is that the potential investors don’t ask you “what you do?” they ask you “what is this? and why are you doing it?” and then you start describing what you have build. And why you have build it. And how it will make money. aka: what your startup is. 

You need to have the exact same self-esteem as the startups they have around their mission product. So instead of saying

“I do strategy and implementation”

I often say:

“I do fun stuff. I am a curly grounded scandinavian business avant-gardist who revolutionize the business world one company at the time by helping them getting more clear about the substance in their brand and how to create involvement”.

It speaks more of my vision instead of what I actually do. I could also have said “I type – a lot!”. Which is something I also do.

An elevator pitch is like an entrance to discovery

I make sure that people can go in and discover me and share my vision by giving them some of my “stuff” a business card. My sticker saying “sorry- I don’t do mainstream” and I ask them to hook up with me online in order to get involved. Either in business rockers or on henrietteweber.com.

Oh and my last piece of advice:

Whatever you do – balance your elevatorpitch between: how much you stand out, what your mission is, with how you can serve.

Like the elevator pitch wheel I have drawn in the beginning of this post.

 

 

Categories
Entrepreneurial life

entrepreneurial blogging

the various entrepreneurial network where I roam – don’t see what blogging can do for the selfmade (wo)man…

1. it is timeconsuming
2. it takes practise
3. is it worth it ?

blogging is about conversations and people – but can wellness companies, zonetherapists and coaches benefit from it ? will they be read by the people who has an interest in the company ?

Im puzzled. I see it from two sides:

– entrepreneurs are screaming for ways to make more money – and market themselves
– blogging is an inexpensive way to market yourself.
– it is a way for small companies to put a face behind the product, webwise…
– people can get to know you without meeting you at a network meeting – or any other place..

but:

entrepreneurs are allways busy as it is…. why should they make time for blogging if they want to reach their target group who isn’t bloggers – and haven’t heard of blogs before ?

I wonder.. debate anyone ?

Categories
Entrepreneurial life

this is how I have to prioritize

Was supposed to be at the Rebecca Blood speech about corporate blogging at ITU and afterwards at a meeting about a bachelor project on blogging very exciting and the best thing of my day.

My baby’s kindergarden called and she’s sick.

So Im staying at home.

I couldn’t be there anyway if she was sick at home, it would break my heart.

babies before business…

Categories
Entrepreneurial life

lifehacker – the productivity and software guide

Lifehacker is a guide devoted to productivity and software.

from my point of view it is made in the spirit of “the silent revolution”.. how to cope with information overload.

very nifty indeed

Categories
Entrepreneurial life

jobsearch

Yesterday I found out that I didn’t get the job I had hoped for.
I was simply to creative.
it pissed me off a bit.

So if anyone out there is searching for the coolest kitten in PR/marketing/new media here I am.. you can see my cv under “personal” in the sidebar ( it is only in danish though.. I will translate it shortly)