Categories
Creativity Identity + purpose

Humanity Needs A New Renaissance

Not a renaissance in terms of invention. We need a renaissance in order for us to make the world a better place.

The world needs a new era of creativity and creative approaches apart from putting stuff on your website and sharing stuff on social media. A new ‘Belle epoque’.

We need something that breaks with the ‘old-school’ way of doing business or even personal development. We need something that aligns that small part inside of us (some people call it imagination) with what we’re doing every day.

People need to feel fulfilled, seen, and aligned with our purposes. I don’t see our purpose as one thing. I don’t feel like a human has one purpose but several, and it’s time for us to let lose the fear that lets our one purpose live in a box. Or let ourselves live in a box. It’s time to stop defining stuff like that.

So all of those questions that you can find online where you find your passion and your purpose and make a living, be happy, have the dreamhouse, etc? Fuck them so hard because it’s not gonna make you happy and fulfilled.

It’s not gonna make you get up in the morning screaming YEY! It’s a new day! I need to go sit in my office for 8 hours (after 2 hours of commuting) and work the numbers because it’s my passion. Because it is my purpose. It is what I live for. You’re still going to have a small voice inside of you saying ‘we can do better than this’.

Introducing the multi-purpose renaissance person

A renaissance person is a person dedicated to finding out what multiple things they are really good at. I personally have been trying to find out what that ‘one thing’ that I do really well is. And Yes – I have more than 15 years building empires as big as the sky from gravel in the startup space. Yes, I have made concepts and business models that have changed the world. But it only gives me so much to gather people around a cause, to make them fall in love with a brand, to have them sign up to something that makes you happy, that spurs some inspiration apart from saving stuff on Pinterest.

I don’t believe it anymore. I don’t believe in a specialist approach and schooling towards one thing.

Why? Because it doesn’t make me fulfilled. It doesn’t make me go to the work I do with passion.

Do you know how many different skillsets Leonardo da Vinci practiced? Apart from being a genius, he was a painter, a sculptor, an architect, an engineer, an inventor, a botanist, an anatomist, a lifelong vegetarian and… a writer.

Why wasn’t he just a writer? Or just a painter?

Or you could ask yourself – what wasn’t he? Was there a part of himself that he didn’t practice? It’s hard to believe. He created. And he created all sorts of things. He was inspired by everything in life.

He was multi-faceted and he had multi-faceted ways of purpose and passion. And, get this, he was ignored by the scholars and the experts of Florence, because he didn’t know mathematics or Latin. And it was first after his death that he really was celebrated.

I believe what you want to create is the tip of the iceberg of creativity – what everybody can see. But I believe that under the surface, that iceberg is a build-up of several different layers.

It’s not important to find one purpose. It’s important to find as many of them as possible because when you find out what fuels your fire in several directions, you can keep building on your joy and happiness.

This is not a ‘find your purpose’ cosmopolitan article that I used to read as a teen in the 90s. Because what is a purpose. It’s like answering the questions in the amazing book ‘Sophie’s world’ that I read as a teen. Finding your purpose is like answering the all over-shadowing question of ‘who are you’.

Your true North / Your inner wiring

So isn’t purpose just doing the right thing for you? What you’re aligned to do? I see it as much more complicated than that. It’s like creating an arrow of activities that points to your own personal ‘true north’. I love writing and building concepts and carry them out in life. BUT I also love gardening, playing guitars, partying, dancing, and when I relax I do it with a game of civilization – a game that has been a standard feature on all my computers since I was 15.

I can compare myself to Leonardo da Vinci, (even though no one is comparable to him) – we are both practicing several skillsets at the same time. We’re both doing several things to reach our status quo – our own true north. He’s on ‘another world-ly’ level compared to me (and most other people) – BUT the mark up is the same. If you’re into woo-woo or ju-ju or what you call spiritual development these days, you’re aligning all the things that ‘spark your joy’ maybe you can even talk about Marie Kondo’fying your purpose?

If it doesn’t spark your joy, it’s probably not a part of your purpose. Sometimes when we have dreams and we are afraid to pursue it, it’s not that we don’t want to work on that dream, it’s more inclined to the fact that we haven’t built the pretext yet. The more I look into this whole purpose, it can be completely daunting – you keep hearing ‘but what if this isn’t really my purpose after all in your head?

We have to start thinking about the new renaissance people – you have to go back to the multi-purpose renaissance person.

Categories
Branding Business Business Unusual Identity + purpose

Do You Have Nostalgia For Unity?

You know sometimes things don’t turn out the way they used to. I could use some hugs right now and fill that 2nd person in on Snapchat filters. It’s hard to do with a 3-meter distance, rockers. I am totally telling you it’s a challenge. It’s almost undoable.

So I used this article to take a walk down a nostalgic memory lane of mine. Thinking about the tiniest rockin’ things you can do that adds up to (TADA) a brand where you show who you really are… or dare I say.. a ‘cool’ brand? We all want to be a rockband still, right?

So in these times of crisis, illness, and worry around this lovely green planet of ours, I wanted to add some positive fairy sprinkles everywhere that showed that we are still working together for common goals ( or missions and visions of rocking businesses if you would like ) through Unity, sharing, caring and love.

Teamwork makes the dream work

And what is a better way to show who’s behind a Big Hairy Audacious Mission and Vision? Team photos. I love team photos. Some of them are stronger than others, but it personally leaves me feeling nostalgic and brings me back to these feelings I had when I was working hard on achieving these goals together with these people – as a part of a larger group.

It’s an amazing way of creating joy and hope and memories. Right now we are all struggling to get our everyday work-life together. At the same time, managing teenagers who want to be with their friends, but can’t. And pets who are having the time of their life, because everybody is at home hanging out. It must be a pet paradise!

I am totally becoming nostalgic for the free life I lived 2 months ago. But there’s only one way we are getting through this, and that is well… getting through this.

Bringing back unity to what it used to be.

One of the things that makes me really sad is that they canceled all the music festivals in Denmark this summer so no Copenhell or Roskilde Festival for me. However, I get it. And with my crazy-ass lungs and chronic lung decease, I am in this for the longest haul. In fact, I was joking with a friend of mine yesterday who I run my danish gardening Instagram with (if you’re interested) – about that if the world is going to be opening up slowly, then I might be out of isolation in a year or two.

Let’s see how long this is going to take, and let’s have the biggest global sustainable party when it’s over. Then we can also focus on climate change=) But humans in unity are what gives me joy and sparks my creativity: Teams. I know how much effort a hardworking team can do in a short amount of time if the right conditions are set.

A brand tip from yours truly:

When I worked as a brand director of the largest sustainability Think Tank in the Nordics, team photos were the content that got the most attention on social media. We did some pretty crazy ones at the Think Tank. If you want you can check some of them out on the now-deceased Instagram account here.

This is taken last year at the UN general assembly in New York – this is all the +social good connectors working together under UN foundation to build a better world.

I want to show you this one – which is one of my personal – favorites:

It was taken at a running event in Copenhagen called DHL – and it just does something to me – I love pictures of acting out.

Team photos are a wonderful way of showing another face to a business. Whether it is a serious team photo, or it’s a bunch of goofballs acting out at a running event. It brings views behind the scenes of a business. And get this- it’s actually showing who are the nuts and bolts inside the engine, working in unity. Who is behind the facade, who is working to make these visions happen. It can be stronger than 10,000 words and normally it doesn’t take a lot to set it up. So my recommendation from here is to get some team photos set up and have fun with them, Show the faces behind the brand (because we all know that people want to deal with other people and not huge monstrous choreographed cyborgs) and show the world who you really are in this uncertain future where we just have to take it day by day – or musings by musings.

De rien Rockers, Don’t mention the war =)

Categories
Branding Entrepreneurial life Identity + purpose Writing

Feeling Like An Imposter Too?

I will be trying to write an article a day for the whole of easter. Hope you will enjoy it as much as me.  I am writing from my atelier terrace in great weather today. There’s a ton of stuff that needs to happen in my garden riot. We need to paint the atelier, fix the lawn, and the terrace. But, above all, I want these days off to be like a writing retreat for me – getting to the core of my writing on henrietteweber.com.

It’s so weird that during this Corona Virus isolation, it seems like everything is fucked up outside of the garden and in here everything is sunshine, grounding as well as birds chirping away. Occasionally the cat comes to visit on the little porch I have in the front.

Sometimes even though this is my little personal messy empire, I feel like an imposter. I do that as well here on the blog. Are they still around – meaning the cool cats that used to listen? Do they still want to hear what I say?

My imposter syndrome is something I have been carrying around for a long time, since childhood. And no matter how accomplished or how fucked up I look from the outside, it’s there as a part of me. It’s telling me that I am fucking things up and I should not keep pursuing new ventures or new ideas. It doesn’t begin when I start things ( I am a very good starter), but it’s something that sneaks up on me after a while. “What are you doing?”.”Are you going to go out of our comfort zone again babe?”.”That totally isn’t good enough.”. “Who would want to read THAT?”.

And then after a while, the voice gets calmer, especially if I carry on doing what is that I have never tried before. Especially if I put ‘the new project’ into well-known structures and tools that I have already worked on and through several times.

In my opinion, though, the imposter could also be seen as a friend instead of a necessary evil of putting yourself out there and being exposed. It has since childhood been my biggest driver, ‘proving’ it wrong. I am not an imposter, I belong here. My words are important and so are my ideas and my projects. I hope you occasionally feel like that too. Even though I think the whole population on planet earth feels like imposters sometimes.

Categories
Branding Identity + purpose

Support Your Brand With Small Products

small products to support your brand

You should indulge sometimes when you continuously build your brand online as well as offline. You should do small investments to support your brand. Things such as custom-designed pencils and pens. Postcards. Envelopes.

These are just some examples of small products that may surprise people.

Such as an old school logoed letter seal (as seen above).

Such as custom made pencils:

gold pencils

Why? I believe, now more than ever, that you need something analog and real to support your (online) business and brand. I believe that everything needs to be anchored in the real world.  And luckily there are so many creative products you can choose to anchor.

You can choose to buy envelopes and postcards if you agree with this concept but I consider it a good investment to get a designer to set it up properly for you. That way, your target customers would feel more connected personally, having custom-made products specially designed for your business.

And one could argue if it’s to indulge, to send out postcards in envelopes all the time – just postage wise.

Sending out postcards and envelopes might cost you postage, that is a fact. But we can all agree that it feels more personal to receive something in the mail than to simply receive an e-mail or a quick chat.

What do you like to spend your money on? When it comes to analog items supporting your online business?

rock on

 

 

Categories
Branding Identity + purpose

Stand Out From The Rest Of The Pack

5 things to ask yourself

In a world full of competitions, one has to stand out in order to be successful. As a female entrepreneur, I’ve met some struggling women along my path. Every time, I get this motherly urge to tell them that everything is going to be alright. There are real struggles such as making ends meet and being an attractive asset to other businesses and entrepreneurs.

My experience is that most of them need something extra. Something that can diversify them and make them stand out. Here are some of the questions I ask myself over and over again to keep my brand and my business going.

4 Things To Ask Yourself On How To Stand Out

 1. What do you want to be known for?

You need to find out what’s important to you, as a person. If you’re an entrepreneur, there is a reason why you became one. Speak your truth. Focus on what’s important for you and maybe not very urgent. Most of the time, what’s important tends to be way bigger than what’s urgent.

2. Can you have a strategic approach to yourself?

One challenge in a personal brand building is having a strategic focus not just to your brand, but to you as a person. It includes the choices you make in your business and around your brand. You get that by questioning the things you do to achieve the things you want. You get that by aligning yourself and your goals with whatever your heart desires.

3. What do you do?

Get specific here because it’s where you get to find out how you spend your time. I sometimes struggle with writing because there’s a huge amount of friendly gossip on social media that I want to read. I think I could use my whole workdays being on social media if I don’t watch out. There’s a bunch of apps out there that will make you realize how you use your time. I use a free Firefox extension called ‘Leechblock’ where I can block different websites for periods of time in the browser (which is where most of my procrastination happens).

4. Why do you do what you do?

Have you sometimes asked yourself this? Why is it that you initially wanted to build a successful business blog but you ended up writing newsletters instead?

I am one of those types who tend to spread myself too thin on doing too many things at once. And I am proud to say I am becoming a master of finishing things before I start new ones.

 

rock on

 

Categories
Branding Identity + purpose

Make Your Brand Stand Out: Speak In Taglines

speak in taglines

What makes brands vulnerable? The answer is not having gone through the process of developing taglines. Their inability to pave out in cement what they stand for. A huge part of working with your brand is to get these things developed.

Your brand lives inside people’s heads and it might mean so much more to them than you imagine.

Your taglines can help direct the brand. You have some control of what you stand for, being inside of people’s heads and all. r. It’s a way for people to get to know you better, and it’s a way for your brand not to be indifferent or simply not stand out from the competitors because you’re too ‘vanilla.’

What are the great taglines?

Great taglines are sentences that add a sudden kind of ‘oompf’ to a brand. It’s what differentiates. Depending on what industry you’re in, it could be world-revolutionary. They could also be an off-spin of ‘having the customer in focus’ (which a lot of companies use as a tagline, but it’s a given in the contemporary business world). It depends on your industry and how you want to position yourself. I would love to have a business world where more people spoke in taglines. It’s short, sweet, and it makes a whole lot of difference in your personal business world.

Here are some examples of company taglines that might help you come up with an idea of your own.

rock on

Categories
Branding Identity + purpose

Add Action To Your Personal Mission Statement

personal mission statement

You should create a personal mission statement, so you always know where you need to go, where your true north is.  My personal mission statement has become a way to adjust what I am doing and what choices I am making.

Another important element is to start showing the world how you’re living your mission statement. Adding action and documenting those actions in pictures, blog posts, tweets, pins, Snapchat, you name it. Documenting your journey is something I refer to as “storyliving”. It’s a word I have developed and a cornerstone of my branding work with my clients.

Actions and documenting those actions (the glossy word “storyliving”) when it comes to personal mission statements adds substance and trust to your brand. Suddenly you’re not only claiming you’re doing living your personal mission statement, you’re showing the world around you how you’re true to yourself.

You’re not just sharing buzzwords and making your way to becoming an expert because of your brand. You’re consistently showing that you’re adding action upon action and that you mean what you say.

rock on

Categories
Branding Identity + purpose

How to Create A Personal Mission Statement

how to create a personal mission statement

It has been important to me to have a personal mission statement that keeps on reminding me why I am who I am and why I choose what I choose. Now, I don’t post my personal mission statement at home on my wall. It lingers in my journals, ready for me to look at it, and remind me at times where I forget it.

One of the pieces of advice I always come back to when it comes to my client’s work is that I want them to “speak in manifestos”. When you work with complex messages, it is always beneficial to be able to go back to “oh that’s what we mean” or “oh yeah that’s why we’re doing this”. Especially when you work in teams and across management levels. That’s why I always work with different cores and different manifestos with my clients: it simplifies messages and get’s everybody on the same level.

Steps to writing a personal mission statement

Who inspires you and why?

The people who inspire you can change your perception of things.
I have always been amazed at how much influence the blogs I subscribe to have on my life. There are some of them I have been following for more than ten years and some of them are new. Some of them, I have subscribed to for some time, unsubscribed, and then resubscribed again after some time. If you want to change parts of you, you have to change your input.
I am aware that what I read isn’t only links that are shared by my friends on Twitter or by the blogs I follow, but it’s also defined by the books and magazines I read. Without going into details, it’s just important that you know what the different “outlets” are giving you.

Who do you want to be?

I am still at a place where I am happy just to breathe. I am happy that my health is going in the right direction. But I think someway along the way, I don’t want to let my illness define me.  I want to be a writer. I AM a writer. And I want to write more. I want to create more. I want to feel good. To me, it’s more important to ask who you want to be today, than who you want to be 30 years down the line. That’s also an important question to ask, but the world is sometimes a bit too goal-oriented to me.

When you have answered those questions, you’re well on your way to being able to draft a personal mission statement. It’s not an easy process, but if you map down all the important words that keep popping up in your head, you can quickly write something together that looks like a personal mission statement.

My Personal Mission Statement

Here’s my personal mission statement:
“My mission is to change me for the better and share my process. I will do this by being a true, creative, unique, and inspiring person.

I know it’s a bit “airy” but it has to be if my work, my health, and everything else in my life has to fit in there. I do create mission statements around ever “sub-area” such as “health” as well.

ps. My mission statement used to have a different tone to it. It used to be:

“My mission is to change the world for the better and share my process. I will do this by being a true, creative, unique, and inspiring person.”

But believing that I change the world by changing myself, I changed it a while back. It became closer to the heart of me.

Get creating rockers!

rock on
 
 

Categories
Branding Business Business Unusual Creativity Identity + purpose

Help Each Other’s Creativity

I want to propose something to you. Something radical. Something that could shift your brand purpose and how others view you. I want us to help each other’s creativity.

I want you to see every friend connection as a mutual pact. A pact where you not only sign up to see what’s going on in each other’s lives on social media but also to help each other’s creativity grow.

Help each other’s creativity

Where you help each other out.
In my perspective in my part of the pact, an online friend connection is just as genuine as offline. Where online is simply an extension to amplify offline.

Where we help each other out and not just click a “like” when your connection posts a picture.

I’m so blessed that I have a very creative network that launches things. They use blood, sweat, and tears to build something fantastic.

The smallest thing I can do is to share their work and their efforts.

I’ve started to honor those genuine friend connections and help them launch their babies that mean the world to them. Sometimes by referring their work to others or sharing their updates.

I see it as a way I can serve the world and some of the people closest to me.

I see it as brand activism and viral effect on an underground grassroots level, and that my friends, is one of the best things I know.

Categories
Branding Identity + purpose

Disruptive Thinking: Brand Development Before Money Gain

disruptive thinking brand development

I had a link came through this morning from one of my Facebook friends about a Swedish media exec who was clearly disrupting the media world with her thinking and how she implemented things in her organization (link is in Swedish though, sorry rockers!).

Disruptive thinking leads to disruptive actions, and disruptive actions change organizations.

I am a firm believer that unusualness and disruption by thought are the way to proceed. Especially since I have been preaching business unusual and disruptive thinking in my brand studio Toothless Tiger, and making it the blueprint of everything I have done.

Creativity and play are also key; life is supposed to be challenging and fun, right? Looking at a challenge from so far away (or up close) that the challenge changes right before your eyes. It makes markets appear where they usually don’t. Disruptive thinking leads to disruptive actions, and disruptive actions change organizations.

If you want to be a leader in your field then you need to put those ideas into action. All the more reason if you want to be someone that people look up to for doing things differently.

When I researched about Return on Involvement, I did an interview with the CEO of the Danish office of Innocent Drinks. He told me that he had started speaking at a bunch of logistic conferences. I was a bit puzzled by this. Why would he be speaking at logistic conferences? Because Innocent Drinks had taken a stand. They gathered fruits for their smoothies from around the world and they weren’t going to use planes to do that. It was against everything that Innocent Drinks stood for. So they decided to have a zero-plane policy. And nobody in the logistics industry thought that it was possible to do this. But it was. Hence, a logistic rockstar company emerged to inspire the logistical industry, who also with this bold move showed that they put purpose before profit. That their long-term brand development matters more than short-term monetary gain.