Henriette Weber

this breaks my heart. And it’s one of the reasons I got into marketing for the first place – im unacceptable of things like these – so nice going major brands. Im inparticular so disappointed to see IKEA on that list – a company I have used as casestudies in my talking and speaking because they actually look like they are doing good stuff. They where even on a panel at the nordic climate convention in copenhagen last year stating how much good they did for the environment. I guess not ?.

The sad sad part is that these companies will probably all use the same excuse for doing this and causing us all harm by global warming “it’s hard to manage your suppliers”. well for me – that’s not a good enough excuse. I have talked with companies where the ethics of the company was higher than anything else. Flying their goods around wasn’t an option to solve the logistic problem of getting parts of a product form a – z. These companies are so much smaller than ikea or nike – so they could probably make an effort and do it too.

Anyway the tigers has build something that are going to measure companies by their faults and their actions – basically how much of a difference they do to save the world.

it’s coming up shortly in closed beta and it’s gonna be called superhumanity – doing well by doing good. We have a lot of great people working on this concept which is still very much in the making. I’ll let you know when something happens on those parts – we are almost ready to rock n’ roll =)

I would totally provide bike transportation for flat/broken bikes. Maybe even repair the bikes on site.

Anyway it would save me a lot of worries and planning to actually take my bike (and my husbands) to the bikestore. In a busy day it takes a lot of planning and time to actually get the bikes repaired. Hey – I would pay for it =)

If I was in the fridge industry – I would create something like this: Britains oldest fridge. I love the idea behind the actions here, and it would actually help out the environment, give people new fridges and get a lot of PR and rockbandism.

Im busy now – I am off to call SMEG =), to see if they will hire me to facilitate a project as great as this for them =)

I am IM’ing with one of my old friends from marketing school. and he tells me about his job. Im shocked !

actually he works for a large company doing marketing of their products. well it turns out he is briebing the buyers from the next tier to choose their products over the competitioning products. they can’t afford to market themselves to end consumers.

so what do you do when your product don’t cut it ? when everything you are fighting against is competitors ?

I referred the man to hugh macleod – may he find peace in his marketing there *s*

of convincing a friend of mine who is CEO why his company should have a corporate blog.. he simply doesn’t see it… maybe this link – (blogging on business )