So the videos from two talks I gave 2 weeks ago in Hamburg and Stockholm are online.
Here’s the one from next09 called: “rockbandism” or “why every company should be a rockband” based on my ebook with the same title – filmed by the amazing Andrea Vascellari
Here’s my talk on “return on involvement – how you can use social to create business unusual” from disruptive media a couple of days later i Stockholm.
Here’s where you find the video
This week I am working on putting last hands on a new ebook that is probably going to be entitled “from hopeless to hot – a crashguide in social marketing” – I don’t know yet – I change my mind all the time =) anyway the suggestion came from Eva Jonassen who send me a mail with the coolest suggestions…
Also I have made up my mind to move socialmediacamp copenhagen from the 5-6 of june to the 12th of september – this is mainly do to heavy workloads on the PR and publishing side of my big book (entitled return on involvement – how you can use the social web to create business unusual” which is due to come out shortly.
that’s about it these days – what’s happening on your side on the internet ?
This is basically a shout out to some of the traincompanies around the world. Yesterday I went by train from Hamburg to Stockholm, via Copenhagen and Malmø. It was an 8 hour trainride, but I decided to go for it, mainly because of the environmental issues, but also because I needed to work a bit.
1. hamburg – copenhagen, polish my presentation for disruptivemedia – no wifi not even in Denmark with my crappy 3g modem from telmore ( sorry guys it’s just not functional on trains – where I use it mostly)and structure the free ebook I am writing on Social Marketing a bit more
2. Copenhagen Malmø – no coverage by my 3g modem – grrr
3. Malmø – sthml – long trip – but they had free wifi on 1st class. You could buy wifi from 2nd class.
I got to do 5 hours of work on the train – it was awesome – concentrated and I got to see Sweden as in “being in Sweden” not “flying over Sweden” – it was so enjoyable.
I love trains, and if you can create a workplace on the train, I think you guys have a winning strategy – especially if you have free GREAT wifi… You can take on the plane industry on shorter and longer distances – especially if you work on the train and track infrastructure internationally – so go do it =)
oh and trainpeople – give me a call I will explain more..
ps – did you notise that I have now made a newsletter about business unusual ? sign up if you can’t get enough of me =)
I can’t sit still these days – so I have decided to do another event within the field of social media : Socialmediacamp Copenhagen.
Socialmediacamp Copenhagen is an un-conference that seeks to research and teach people about social media: blogs, podcasts, video, social networks, online communities and transitional web apps. An un-conference is a conference/workshop-y format where all the participants is prepared to participate in the camp in different ways. Putted another way, you have to prepare something that you’re passionate about that could occupy the other participants for a minimum of 30 minute
Who is it for ?
Basically everyone can participate in Socialmediacamp Copenhagen, no matter if you are a super social media user, an expert or a newbie. If you have any interest in Social Media Socialmediacamp Copenhagen is the place to be. So take a look at it, and sign up.
ps. Crossposted on Toothless Tiger.com
see more Lolcats and funny pictures
Im one day late for earth day. Damn. I am surprised that nothing seems to be happening in Denmark at that day though. I have to change that for next year.
Anyway one of the things that can get me going mostly about the current state of the world, is that some people don’t really believe that the climate changes are caused by humans. Some of those people are in my near family and I can get so furious when:
1. people have all the lights turned on in ALL of their house
2. leave all their devices on standby
3. flying everywhere for leisure
We really need to rethink this -and we need to implement the changes and the action in a positive and fun way. Why the f*** should climate change be so serious ? Most of the planet can feel now how serious it is – but we can have a different approach that seriousness. Think Lolcats of change. Think green flashmobs and guerilla gardening.Think different and just do it. There’s two very good books that is actually helping this approach made by “we are what we do” -and they are cool for children as well. They are called “change the world for a fiver” and “teach your granny to text and other ways to change the world“.
Another thing that you need to think about when you think climate change, is that we are actually in a process of un-freeing our children. They are going to be limited in the future because we in the last 100 years have been using the ressources they are going to live of. This is truely a dictatorship of future generations. Im reminded of this everytime I see a lightbulb that doesn’t have to be turned on, a device that doesn’t have to be on standby and when I hear people getting on planes all the times.
BUT i am positive that this is creative, fun, involving and exciting times – and that we will be wiser on every level of all of these crisis’ – remember the universe has got our back =)
I get to say I am on the same page as Umair Haque. I am today though =) – Im not writing today because I am sick so a picture that tells it all:
=)
This is something that touches me very deeply and it’s a constant annoyance for me even though it’s a minor detail, and then again, it’s not.
Inhumanity online.
The perfect example is an event on facebook where you are hosting as a company but it has a personal mailadress attached. Another great example is when a person sends out a mail from a personal emailadress and signs it as a company. Or somebody who makes a personal profile in a forum and then insist on making your forum identity a corporate one.
And the internet these days is made to be some kind of human, meaning that even though you are an online identity somewhere by a handle (a name you pick out yourself, but not the same as your real name) or your identity is the same as your inreallife person (with your own name you also use on the streets =).
I would claim that the social media today is builded in a way that you need to state who you are in person. You need to be human, and not a company.
So stop stating your a company in a social media if they haven’t build a specific company profile (facebook has. f.eks with their pages).
The same on Twitter – you can be a company, but it’s better that it’s one person that is actually being the company (and the other people on twitter actually knows who it is, instead of just communicating with a brand.
I would communicate with a brand, but the marketing perspectives of choosing the inhuman touch to social simply makes your possibilities within the communities too limited.
Picture from flickr by Khe
There’s something I really hate as an entrepreneur and as women who runs a business – phonecalls. Not just the chatty cool conversations you have with people you have already met and like and stuff, but the ones with people you have never even seen in person. Outbound or inbound it doesn’t matter – if it’s not arranged in a mail or something I hate them.
The other day I had a guy calling me up on the phone, telling me that he wanted to arrange a social media marketing speech at the executive network he was employed in. That’s something that makes me really happy normally because I love speaking and I am darn passionate about what I do – so thumbs up.
BUT as the conversation progressed, I found out that
1. it was in the other end of the country and
2. they didn’t want to pay me to actually do the speech.
Hm. They would pay for travelling cost. Hm hm. I decided to tell the guy nicely that I like to get payed for what I do, and since I have a lot of clients paying for speeches, I would really think I was freeloading on them, because they actually pay me to work. The problem was that this was for a business that charged somewhere between 10.000 kr and 16.000 kr for a yearly membersship, and they had no intention of paying me. It wasn’t an NGO, it wasn’t a good cause or an excellent conference, this was hard work.
Today something like the same happened again, which I also politely declined and told the women on the phone that I didn’t work for free.
I don’t work for free. I think the free phoners are rude people who has no respect for me or my work.
Don’t call me if you want me to do stuff for free. hmpf.
SXSW has been great. Yesterday Bruce Sterling took the stage and did a keynote – and it was an absolutely amazing keynote. He also mentioned the “global microbrand” a term that Hugh Macleod has been discussing for a couple of years now.
Global Microbrands are or companies without space and time, that everybody know of, in small fragments of a much bigger industry. So people behind these microbrands are extremely valuable speakers at conferences, advisors etc.
I have actually been thinking about it for a while – I love my work. I love running Toothless Tiger, but sometimes it seems like I don’t “do” anything. I talk. I tell people what to do to make things work on the web. My clients think I rock.
Yesterday I even caught myself considering a really great joboffer for a fulltime job. Something I don’t do normally.
I think that even though I like the might and glory of being somewhat of a global microbrand (I don’t see myself as a global microbrand – im probably a mutation of it =) I really want to do something. Because in my head it feels like Im not doing anything. I don’t work. I talk. I write. I help people do kickass projects. But I don’t have a project of my own that I can take to webheaven, a project that is useful for other people and that I have time to work on.
My project is so far going to involve geekculture, sustainability, action instead of talking and is going to be based on community and the now-open-sourced-former-fantastic-rockstar-client jaiku.com. I think I might toy around with it since even though with all this twittering, my heart still belongs to jaiku. Maybe I’ll even do two projects. A geekculture one and a actionpacked sustainable community based on Jaiku.
I dunno yet. In my honest opinion Jaiku is the best functional microblogging service out there. It’s just not being developed anymore and I want to change that.
Just a quick word from me. This morning I am still at home packing a light suitcase and getting ready to go the the airport. I will leave a bit after noon for Austin, Texas where I will attend the SXSW interactive conference. I am looking so much forward to it, and have high expectations. I will be flying for about a whole day and I am looking so much forward to this adventure – yey!
Running my company 
