Henriette Weber

Just a quick word from me. This morning I am still at home packing a light suitcase and getting ready to go the the airport. I will leave a bit after noon for Austin, Texas where I will attend the SXSW interactive conference. I am looking so much forward to it, and have high expectations. I will be flying for about a whole day and I am looking so much forward to this adventure – yey!

It is a theory that I back, that people can only handle a certain amount of connections in a community – you might have 1000 friends but you only have a daily interaction with a dusin of them. a sociologist from facebook confirms that in this blogpost.

So very interesting=)

It has been decided upon – I need a new computer. My macbook pro is turning 3 this march and it is very noisy (the fan and HD) – Today I was aftraid that it might explode and I started to think about looking into getting a new one.  I know I want a mac again – but I am thinking that I should get a macbook pro again – even though I don’t like the black uplit keyboard or the size. A Macbook would also be great, but I am afraid that a macbook won’t be able to run the programs I need it to run. Those programmes are adobe cs and a couple of pretty heavy games (like WoW).

Also I am wondering if theres anyway that I can buy an ipod nano, a nike + kit and a holder on the company account ? – probably not, it would be nice though

So I have been wanting to make this list for a while. Now I had to research for a speech I am giving later this month – so this is what inspired me this time around in the company/socialmedia’sphere, either because they are new, or because they keep on going =)

My Starbucks Idea is based on that the customers knows better than everyone else, what they want from Starbucks. They created a community around these ideas with a login.

The danish bank Nykredit has a “think new” (“tænk nyt”) blog where you can actually shape the future products of Nykredit.

Nike doesn’t only have a mashup community (pictured), they have several Nike Women blogs, a Nike Basketball blog, the Nike + community, an official Nike running blog and a Jordan Training community. They also have several different applications and pages on facebook. a real social media treat =)

Absolute Vodka’s “ABSOLUTworld” channel on youtube.
They also have a facebook page for their  “ABSOLUT top bartender” campaign.

And then I will strongly encourage all you small companies out there to create social marketing with a blog and a facebook page in addition to your webpage.

A company that I have adviced in starting up their social marketing is Just Business, who began by lurking the social media space, then created a facebook page and a blog to their website. Just remember that it is not really the tools that are important, it’s the mindset and the frequency of being a part of the community.

oh a last inspirational big company piece.

- Daimler has putted all of their online presence on Friendfeed.

I have had this blogpost on my to-do list for a long time. To write the story of the megaman tattoo I have on my arm.

Basically because people really likes it and it is quite extraordinary in itself.

So last year for Thomas birthday party he got a gift certificate for a tattoo for 1500 DKR ( which is something like 250 dollars),And because our birthdays only are 4 days apart I also got a gift certificate, but for a slightly less amount 300 DKR (40 dollars approx.).

I was exstatic – also because I love tattoos and I really wanted one badly ( had promised myself one after a really big weightloss – which I am still going to have – when I am slimmer beyong recognition =)

So a couple of months went by and I drew this tattoo for TK:

‘

Which turned out like this:

Now I knew that I wanted a pixelated Tattoo and when I saw this I just knew that it was what I was looking for.

Megaman means a lot to me.

1. it resembled my childhood playing computergames, my geekness and my nothing usual approach to everything.

2. he’s pixelated – I am a fan of pixelart.

3. he’s cool and blue =)

I was also sure that I should make it on my underarm. My tattooist (old friend of mine I used to work with at apple computers in Cork, Ireland, who somehow ended up in Elsinore of all places, who I met again after not being in touch with him for around 10 years) Told me that there was no way that I could have a “small” pixelated tattoo made especially not 40 dollars small.

I booked a time with him at Royal Tattoo anyway. Kind of knowing what I went into ( it was my second tattoo) but also knowing that it would be very painful having a tattoo on my underarm)

The above was what the tattoo looked like after 1,5 hours of defining the patterns and the blacks. When Theo said ” now for the colors”  I almost told him that I liked the way it was right at that moment.

The awesome part about this is that i was sitting next to all these rather large people have koi’s and kobra’s tattooed on their back.

I was having a pure hard artwork made on my underarm. Oh the envy from those guys =)

So after 4 hours of pain of having a tattooist creating something within around 15 cm on your underarm constant color and tattoo, I was done- I almost screamed in the end – it was that bad.

But the result was

a: breathtaking – nothing less

b: a “bit” more that the 40 dollars – actually it was something around 4000 DKR which is 500 dollars…

But just look at it – it’s so pretty and out of this world. I am also planing an addition to it: I want him to have a barcamp logo fired out of his gun.

Anyway that will happen later. here’s the story though =) for all of you who has asked.

So I have been wanting to do this compilation for a while – it’s my favorite list of photos and music of 2008. The photos are all from my own photostream on flickr. It’s not useful in anyway – but I hope you will enjoy it.

Favorite picture no. 10: We’ve got a boat. Here she is. She’s a lovely mess isn’t she ? She is going to be waterbound again for the summer – in a whole new retronized way. =)

Favorite no. 9: Im going out – and Penny is giving the camera her best face. I just love the different way we pose for the camera =) – cheese!

Favorite no. 8: meeting AM. AM is the one of the best conceptualizers within marketing that I have met. Heck she is the best. We decided to get offices next to each other in an office complex at Tagensvej 85f. It has rocked so far, and I am so grateful for having met her.

Favorite no. 7: Hanging out with family. There’s nothing better than seeing the affection from my mom, dad, brother and sister-in-law towards my daughter. Especially my brother and the way he acts towards my daughter has been a constant blessing for me to see.

Favorite no. 6: My best friend having her 2nd child. It’s great being around babies – what else can I say =)

Favorite no. 5: turning into goddesses. Laura and I where really fortunate that we got to go goddessschool this fall. It had a huge impact on me. It made me more selfconscious, stronger and happier.

Favorite no 4: still learning – but I feel like I have turned into a lady rebel by now.  Toothless Tiger life is great. Bookwriting, publishing house launching, clients, new projects.

Favorite no. 3: Getting the pixelated megaman tattoo on my arm. It was 4 hours in pain – both for me and for Theo an old friend of mine who did the tattoo -who I used to work with at Apple Computers. I wonder what he will say If I realize my plans of getting a pixelated barcamp logo to be fired out of megamans gun.

Favorite no. 2: NOT too old for roskilde festival yet. The festival this year was great. I love festival photos of me and TK – it makes sense to me. Dunno if I can go next year – or if it collides with a trip to the faroe islands that we have planned for the summer.

Favorite no.1: the wedding. Yup Im married. To the greatest man on the planet. The wedding was so much better than we dreamed about and beyond this world. It was truely a special and fantastic day. Also the bachelorette party of mine was fantastic – I have the most amazing friends in the world.

songs: these are my favorite songs of 2008 – in random order…

mgmt – kids

junior varsity – bam b- b- bam bam bam

jarvis cocker – heavy weather

a-ha – I’ve been loosing you

eagles of death metal-  I only want you

ras bolding – digital dance

britney spears – womanizer ( as sung by Penny – it becomes lumalizer)

bobby darin – you must have been a beautiful baby

shantel: mahalageasca

yeah yeah yeahs : turn into

The blogosphere is crowded with 2008 retrospects and 2009 predictions these days. here’s what has happened with me in 2009

The year had a weird start in january where I was still fulltime employed at my old job that I didn’t really like that much.
There was a lot of mikroblogging hype due to my work with jaiku.com, primarily after they where sold to Google. Also in January I began to work on my book, which I, at that point gave the working title “presence marketing and the art of being where people are”, microblogging and researching jaiku in particular had given me a whole different view on both “online” and “presence” and the combination of the two.

In February I did a 5 minute open stage presentation at lift08 in Geneva about “enjoy the chaos” – a lot of people was really exstatic about it.

Also February was the first time I actually started toying around with “rockbandism” and how it would benefit companies to look upon themselves as rockbands.

In March I decided to leave my job – both because of consultant enquiries from various companies but also because my job affected me in such a way personally that I wasn’t happy with anything.

In April I told my employer that I was leaving, and I started to do a couple of speeches about social web marketing again and social media marketing in particular. Also I started talking a lot about strategic online presence and how you needed to find out where you wanted to be, even though online you, in theory, really need to be everywhere.

In May I left my job. I got married to the most wonderful man on earth. I feel in love with freelancelife and Mark joined Toothless Tiger as a SiFR/ubi comp expert. Great stuff.

In June I took on two contracts, one for actics.com and one for koblo.com and found out that I should only be juggling two companies at a time.

In July I went to a music festival -and I finished the first draft of the book – still having the same working title

In August I took upon the task to project manage a green workshop at iværk08 in the beginning of september

In September I worked on the green workshop værk08 and I got a bookdeal ! – or so I thought.

In October I did a lot of speeches and went to shift08 to do my first presentation of “why every company should be a rockband” – it was a blast

In November my bookdeal got cancelled and I decided to create Toothless Tiger Press, a publishing house where you could actually publish whatever you wanted without it being made mainstream or changed by the publisher. Also me and Line Young Petere launched Eeze.dk a danish blog from two of the most unique women in danish IT. Loads of speeches as well in November, also Barcamp Copenhagen was held.

In December I featured as a december 7 girl for 24ways.org with the article “how to create rockbandism” – also the first ebook  called “why every company shoudl be a rockband” in english and danish was published on Toothless Tiger Press.

SO… what am I going to do in the following year ?

in january – I really hope to have my book out in danish- which now has it’s final title: “return on involvement- how to use social networks to create more than business (as usual)”. Also the French edition of “why every company should be a rockband” will be out. I also hope to relaunch Henrietteweber.com to make it more business/consultant-y, and I will make a social marketing/branding whitepaper that will be out on toothlesstiger.com as well.

In february I will market my book in danish and have it translated to english.

In march I will go to Austin for SXSW

that’s all for now – hope you liked my selfabsorbed blogpost about 2008 =)

No I have not gone mental! – But I have a couple of goals I need to achieve in 2009 – on a personal and a professional level. All in all these goals boils down to a couple of words:

- Weightloss

- Focus

- Proactivity

- Unclutter

- Henriette-ness

- No Bullshit

I am very proud to announce that for the last 3 days I have met my goal of a regular exercise of minimum 30 minutes a day and a 20 min meditation every morning, as a part of the new year and the new me (only 18 days to go before it becomes a habit). I don’t know if it’s the meditation or the exercise but I feel better in a lot of ways.

Especially because the thing that I do, both when I am running (as I love to do for exercise) and i am meditating is talking to myself. When I meditate I subconsciously ask myself questions and answer them. When I come back from a run then the first thing I do is to grab the computer and fill the ideas into my management tools. So I hope that I can make both running and meditation a constant part of my life.

It really brings you focus. And I am happy to see that some of my goals goes hand in hand.

btw – you will hear a lot more about my goals in here because I want to keep ya’ll updated. Not for your sake, but to make myself stick to them =)

So I have decided to dedicate my online personal blogging presence to 40 % henrietteweber.com and 40 % toothlesstiger.com which means that this blog is going to be changed a bit, well it’s still going to be as wacky and opinionated as always, but it’s going to be slightly more personal and Henriette (the most business-y part of me goes to Toothless Tiger)… However I will reserve my rights to crosspost from Toothless Tiger occasionally.

Anyway check out the new design in here – and leave me a comment to show me you’re still out there somewhere. I know I have been a bad girl and neglected the web avant-garde a bit. Silly me.