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So a couple of nights ago I decided to do it – give the pressrelease and the date of the launch of the book to the public. danish press release here and google translation of press release here. It feels … Continue reading
Today I write history – well a little bit of my own history that calls for champagne, dancing and a bunch of laughter- I uploaded the free introduction to my book called “return on involvement – how to use the … Continue reading
1. you mainly do producttalk – so you got the conversation thing going on – apart from no one is answering. you blog about your products, you blog about how great you are – and I don’t really care to … Continue reading
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We have so many online tools today. Basically I would claim that we have the tools to make us look as great online as we do offline these days. What you need to work on then, is how you look … Continue reading
I had an out-of-the-body-AHA-experience this morning. As a marketer, you have always been taught that you need to target your marketing to a targetgroup. In social marketing you focus much more on the single user instead of a “group”, and … Continue reading
So I am doing a LOT of talking these days about social media marketing. Which in it’s essence isn’t really marketing, but it’s something on the combination of creativity and people. Actually it’s using a brand creatively to involving people … Continue reading
at Next09, Hamburg 5th and 6th of may, I am tranforming my “why every company should be a rock band” ebook into a new speech – the overall theme of the conference is shared economy, but I will be talking … Continue reading
I see a tendency in how companies who are letting go of the control and embrace the anarcistic chaos of the internet are bombarded back to square one, if they don’t do it properly. I decided that this is a … Continue reading
So these days in the sphere of social marketing there’s a lot of social media bloggers who are talking about skittles new social media move – turning their own homepage over to real time results from twitter, and outsourcing photos … Continue reading
