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Yesterday was a busy day for me – I had the pleasure of working with Chris Heuer on a workshop (strongly recommendable for anyone who wants to get your fingers into the world of social media and not just leave … Continue reading
So a couple of nights ago I decided to do it – give the pressrelease and the date of the launch of the book to the public. danish press release here and google translation of press release here. It feels … Continue reading
Today I write history – well a little bit of my own history that calls for champagne, dancing and a bunch of laughter- I uploaded the free introduction to my book called “return on involvement – how to use the … Continue reading
I can’t sit still these days – so I have decided to do another event within the field of social media : Socialmediacamp Copenhagen. Socialmediacamp Copenhagen is an un-conference that seeks to research and teach people about social media: blogs, … Continue reading
I had an out-of-the-body-AHA-experience this morning. As a marketer, you have always been taught that you need to target your marketing to a targetgroup. In social marketing you focus much more on the single user instead of a “group”, and … Continue reading
So I am doing a LOT of talking these days about social media marketing. Which in it’s essence isn’t really marketing, but it’s something on the combination of creativity and people. Actually it’s using a brand creatively to involving people … Continue reading
I should have seen it coming long before I started using my “last-five-years-handle”: Redsoda – that one day I would not be known online as Redsoda anymore, but I would be known as my real name. There’s an increasing ammount … Continue reading
SXSW has been great. Yesterday Bruce Sterling took the stage and did a keynote – and it was an absolutely amazing keynote. He also mentioned the “global microbrand” a term that Hugh Macleod has been discussing for a couple of … Continue reading
So these days in the sphere of social marketing there’s a lot of social media bloggers who are talking about skittles new social media move – turning their own homepage over to real time results from twitter, and outsourcing photos … Continue reading
Picture by peregrino will reign on flickr just a quick excellent pointer to a mindprovoking blogpost on the Brains On Fire Blog. It basically states that social networks are not what we think they are. – Instead of really creating … Continue reading
