Henriette Weber

Disclaimer: this is work in progress =)

I have been toying around with a social media valuechain for a while, mainly to put my own ( un-boxable) stuff into boxes. 

So this is what I initially came up with:

So as I said this is work in progress and a way for me to teach how I work around marketing and social web initiatives. If you have input I would love to hear them. I would love the internets to develop this together  because I am so sure that you guys are so much smarter than me. I don’t know if you guys have been forced to analyze companies with valuechains – this is my way to analyze the outcome and the progress of the social web and how you can identify and drive initiatives.

in short:

company persona: who you are/what you stand for. 

digital ressources:  how many people you will have working with social media

tendencies/media/technologies: what the internet looks like right now – opportunities and obstacles and all

crowd/crowdsourcing (my personal favorite): to what extend are you going to let people impact  the activites in your social media valuechain?

Now to the hardcore part of the social media valuechain:

Inbound content/ideas/creativity: this is where you start – brainstorming and thinking out of the box au contraire to what you normally do…

implementation/choices of initiatives:  the implementation of ideas you have decided to go ahead with

tools/strategies: what tools will you use to get the idea to market ?

marketing/dialogue/involvement: start talking and start involving yourself – and how do you plan on doing that ?

service/feedback: what are people saying about your initiative, and how can you use that in the continous development of your company and identity?

in the normal valuechain you have margin as a total outcome. I have simply put outcome there and added an “iteration” or a repetition – so you kind of rinse and repeat – n’est pas ?

I look so much forward to hearing your comments on this – oh and implementing them to the valuechain =)