So illtags.com was also a web app that sprang to my eye as a part of the finnfacts tour. Most certainly because it’s an app that uses collective knowledge to fight deceases.
It basically gathers data about how you and your friends are feeling – a very good example of this is the current global situation with the swineflu.
If you are ill you can list your tags on either facebook or on illtags.com if you want to give anonymous tags about your wellbeing.
Another nifty feature is that you can receive notifications if any of the places you have listed that you are visiting the most, has an increased level of different illness symptoms. I love when the collective datastream that we put out there is used to increase awareness of the things surrounding us – and illtags.com is one of those services… Two thumbs up from here=)
This was one of the highlights for me personally of the finnfacts tour: to find out that Finland had a innovation “framework” for students – such as Demola.
Demola present themselves on their website as:
- An open innovation environment for the creation of the next generation of digital services, products and social practices.
- An opportunity for students to contribute real-life innovations with end-users and globally connected organisations
- An opportunity for organizations to run agile development projects.
But to me it was such an experience to hear about a couple of really cool projects that I will also write more on this blog, projects such as illtags.com that was facilitated by Demola and has used their network to make their startup grow, ideas that might have had a smaller change to grow if not supported by Demola.
I really went home with an idea that I should contact different instances to hear if anything like this exists in Denmark, and if not we need to fund it to be able to grow our startup scene.
Here’s an overview on how Demola works:
more of this guys, please =)
During a coffeebreak at mindtrek our awesome bloggerteam was introduced to Xiha Life ,the worlds first multilingual social network, that’s targeted at people living outside their home country as well as multilingual people around the world. From my perspective I am so in love with this idea and I can see how it’s useful for a lot of people, but the overall feel and touch could be majorly improved.
Fx I said that I lived in Denmark and I chose danish as a language – resulting in, that half of my social network was in danish and half of the site was translated into danish and the other halfwas in english. Also it was kind of weird that the people coming into the site don’t really have a chance to find out what they’re looking at until they find the “about us “.
So basically I would say that the site needs a major retouch/strategy redefinition – because the way it looks now I can’t really see it take it to the next level as a startup – however I can really see the use for this kind of community so keep on going strong guys =)
One of the most passionate “startups” we met on the finnfactstour where Muxlim – a Muslim lifestyle media company. Getting to know the yearly traffic ratings of Muxlim (approx 10 million a year), I would hardly call it a startup, but the dedication, creativity and passion of the team was breathtaking and reminded me of the first steps of starting something you’re really passionate about.
I think this overwhelming drive of the team comes from the facts that, they are in this to change the world for muslims all over the world – providing a community of lifestyle for people who could use new inspiration – not with a western-centric look, but with inspiring stories for a huge amount of people (majorly muslims) who are sometimes undermined by bigger brands and doesn’t get the same sort of lifestyle content as other cultures.
So this is something there is a huge demand for, maybe not visible to everybody, but for people who has had a hard time finding inspiration to their lifestyle, this is really a valuable service…
So keep changing the world guys! – thumbs up from here =) and keep that fantastic spirit, it’s so inspiring to the rest of us.. .
RunToShop seemed to be the hardrockin’ kidbrother of the finnfacts tour. The guys we met there would just as much talk about snowboarding and party venues in Tampere as their startup – which is really something I believe in, because it showed a LOT of identity in the company and a lot of passion between the people working there…
The only thing that I felt kind of sad about was that their startup isn’t in english beta yet (only finnish so far) so it was really hard for us to see how the actual service worked, however the things they told us about it sounded great.
So these guys are building a startup based on positive recommendations of products that your social network are giving on runtoshop.com. Their mission is to extend the online shopping experience to the places where people allready are (aka. facebook, twitter etc.) – I love the idea but I didn’t feel that I got enough information from the guys to see if it works in real life.
However, the idea is great and genuine and so far it seems like it has momentum in Finland – So I am REALLY looking forward to the english launch (I will let you know when that happens =)
Floobs is a live streaming tool that you can use both for streaming and for videos. I think the first thing that sprung to my eye when I tested out the site earlier was that the flow on the site was great – there was no way that floobs would loose me or other users anywhere – even though I encountered a problem the floobs “get satisfaction” community took over. Visiting floobs IRL was exciting and inspiring, especially because it clearly stood out early on, that floobs wasn’t just another video site online, they had a clearly defined target group and the business model we where introduced to, where more focused on the users and had some really great value for the people using it, when it came to document in what geographical location and how much the videos where watched.
It really left me thinking that if you where getting into live streaming or online video, floobs would be a great option to figure out which of your videos are
1. most popular
2. closest to the targetgroup
3. most effective
and yes! they have a way of measuring that, for the pro users who has purchased floobs. Also something that really would provide useful in a social marketing strategy (my kind of work for Toothless Tiger when I am not writing) is the Floobs TV facebook application.
The traffic on the floobs site and the usage + fans on facebook tells me that Floobs hasn’t really gained momemtum yet with the internet users – but I really think that with a solid video product like this, mainly because of the business model and the hardcore focus on certain groups – floobs is something we will hear more about in the future…
Livin' my dream by running the social web agency 
