http://henrietteweber.com Henriette Weber . com - Web avant-garde - Living the belle epoque of the web Fri, 03 Jul 2009 12:29:23 +0000 http://backend.userland.com/rss092 en So during the last 2 weeks a lot has happened - there has been a reboot, a lot of socializing, getting to choose the right paper for printing my first book - but most important of all: there has been a launch party of the coworkingboatpan. It wasn't a final ... http://henrietteweber.com/2009/07/03/coworkingboatpan-july-2009-recap/ Last week I came across an article on NY times called "The Day Facebook Changed: Messages to Become Public by Default" which basically means that the whole structure of facebook is changing as well. For me, as a social marketing rebel extraordinaire it means that you can actually start measuring ... http://henrietteweber.com/2009/07/01/did-facebook-change/ So Reboot11 is over and I guess we're all digesting the movements, thoughts, laughters, actions and most important to me - the old new. "old new" seems to collect everything I consist of these days. From my pledge to use old stuff for everything not to support mass production of ... http://henrietteweber.com/2009/06/29/reflections-and-smiles-of-reboot11/ Today I write history - well a little bit of my own history that calls for champagne, dancing and a bunch of laughter- I uploaded the free introduction to my book called "return on involvement - how to use the social web to create business unusual" (in danish only so ... http://henrietteweber.com/2009/06/03/my-process-of-writing-my-first-book/ this breaks my heart. And it's one of the reasons I got into marketing for the first place - im unacceptable of things like these - so nice going major brands. Im inparticular so disappointed to see IKEA on that list - a company I have used as casestudies in ... http://henrietteweber.com/2009/06/02/stating-what-isnt-an-option-as-a-company/ This time in sunshine, and in the water - every breath we take in that boat is a breath closer to the goal =) - and we still have a "couple" of shares left at 500 kr a piece if you're into the most creative boat/coworking project ever.... =) http://henrietteweber.com/2009/06/02/coworkingboatpan-the-movie-no-5/ I have been giving my looks upon social marketing on a danish blog ( sorry in danish only guys) lately, I have been elaborating on it over and over again in my head and I have a couple of points I would like to discuss here on my own blog. ... http://henrietteweber.com/2009/06/02/a-place-in-the-sun-on-engaging-people-and-control/ 1. you mainly do producttalk - so you got the conversation thing going on - apart from no one is answering.  you blog about your products, you blog about how great you are - and I don't really care to ask why you do that. It just annoys me to ... http://henrietteweber.com/2009/05/29/a-couple-of-reasons-why-i-dont-want-to-engage-in-your-brand-online/ So the videos from two talks I gave 2 weeks ago in Hamburg and Stockholm are online. Here's the one from next09 called: "rockbandism" or "why every company should be a rockband" based on my ebook with the same title - filmed by the amazing Andrea Vascellari Here's my talk on ... http://henrietteweber.com/2009/05/20/business-unusual-in-the-life-of-henriette-weber/ I have been thinking increasingly about local and hyperlocal initiatives and communites recently - which is something I think we as a society needs to hold on to, in these days of connectedness.  So this post is about offline communities - kind of like my own offline initiative for online ... http://henrietteweber.com/2009/05/15/in-order-to-build-local-you-have-to-grow-local/