Power to the world! – spice up your traffic to old blog posts

spice up your traffic to old blogposts

You know that scene in the movie Spinal Tap. The one where the guitarist says that he’s the person in the world that can play the loudest guitar, because Spinal Tap’s amplifiers goes up to 11? “One louder, you know when you need that extra push over the cliff “?

If you haven’t seen it, it is right here.

I thought “Hey I would love to amp up to 11 for my old blog posts”.  Or if you’re a mid-90s spice girl fan, giving more power to the world to make your old stuff more accessible and searchable. There lies a huge project ahead for me, spicing up my 658 blog posts here on henrietteweber.com and using them more in the future. It’s in particularly relevant now, since everybody is talking about content marketing being the new big thing. I can’t figure out how content  “marketing” hasn’t been the big thing since… 2003.. cough..sarcasm… cough)

Where am I now and where do I want to be as a brand?

How do my blog posts emphasize on this? When you’ve been having a blog since 2005 things change. I am not the same I was ten years ago, and some of my first blog posts are absolutely cringeworthy for me.

But, here’s some parts of my plan to spice up my traffic to old blogposts

SEO:

So far I have been using the Yoast SEO plugin for WordPress in order to make the blog posts more searchable online. For me, it’s the easiest way to see if the blog posts are SEO friendly. Two other plugins that were recommended to me is the SEO smart links plugin and the insights plugin.

Links:

– Doing different content series (where you make each blog post around a subject a part of an even bigger subject) are something that I have used and consulted around frequently in my work.  Roundups, where you gather great inspiration from around the blogosphere (remember to share the link love though rockers!) and including old blogposts of your own, are super cool too.

I love ps. advice that was written about over on the nectar collective, because it makes so much sense to me to go against automatization and actually remember what you have written about this yourself before.

–  Another great idea is to sum up your categories and tags in “best of” blog posts (or pages even?).  That will also get you cleaning up some of your blog – because whoever checks out tags and categories on their site? Not. me.

– Using old blog posts  for newsletters content. “maybe even have an “oldie but a goodie” column as a part of your semi-weekly newsletter?

– Submit guest blog posts on the subject to different blogs.

Visuals:

Replace old images with new ones and make them pinteresting and make them more shareable. Images are huge these days – so are videos.

Social media:

You could also define what ratio you want old posts vs. new posts on your social media profiles. I try to get a new blog post up on henrietteweber.com every weekday. And my estimate is that an old blog post or two a day wouldn’t hurt on my Facebook page, Twitter, Google + and LinkedIn.

Other places, which are hipper, more underground and startup-like, would be Quora or Somewhere.

Pay for it:

Another option is that you can pay for it. Yes, it’s boring, mainstream and sometimes but it is doable remember to define your call-to-action clearly though, which I always end up setting as a newsletter subscription. You can categorize your blog posts as series around given subjects  and do an Adwords or Facebook campaign around those series.

rock on

 

Things I’ve missed dearly: Hittail and long tail keywords

When you get ill, and you’re on government funds, you’re forced to shut commercial things down, such as a blog as well as your long tail keyword tool. Back in the end of April 2014 when I decided that I couldn’t run this blog while being sick, I unsubscribed to a lot of services that I have been using throughout the years running henrietteweber.com. One of the services that I lingered the longest unsubscribing to was hittail.

A lot of bloggers obsess over their Google Analytics/ stats. Since I subscribed to hittail a couple of years back, it has been a daily stat obsession. I am eager to see what keywords henrietteweber.com has lead to henrietteweber.com, and enhancing the link building and page rank by adding more content around those keywords.

So here I was again today, signing up to hittail -looking forward to seeing what those mighty Google keywords brought in. I had to set hittail up in Google Webmaster Tools again, but then I was ready to roll.

I love the idea of being able to see what words brings you the most traffic, in an easy digestible format. I know a lot of people simply use google analytics for this, but being able to see the search keywords/traffic coming in, in real time, thrills me.

So –  what’s my approach to using hittail as inspiration for content?

I only use it once every week or so to amp up my page rank on a given search – normally I will map this out strategically with one search term every second week. But I also need to make sure that my key values in business and all of my creative concepts + books are being found via search terms on Google.

How many times do you need to use a given search term in your blog post in order for it to show up on Google or hittail?

Honestly I don’t know. I went to the creative brand design site of online marketing a long time ago. However, I found that the Yoast Seo plugin works wonders in order to get your articles found on Google. I wouldn’t even qualify as an SEO novice, but I find that Yoast and Hittail in combination actually take care of most of it, without me using too much time on it. I’m sure SEO could be much more useful for me. But, I simply don’t have the resources to use more time on it, or even have a dedicated person looking at it a couple of hours a week.

So – I’m super happy with managing my long tail keywords through hittail and I am sure that most small business owners and other bloggers would be as well.

My pain and gain from a life threatening illness

You see that bit in the tagline on the blogheader where it says “odes to life?” I want to tell you about my pain and gain. A brand new aspect of me that I have been in doubt about sharing with you all. I need to though.  A new layer to me, one might say that I have developed in 2014 – which has been my worst/most evolving year ever.

I have been really sick. I wrote a bit about it in my “meet Henriette” section of the blog. I don’t want my illness to define me more than it already has – and the reason for that is that it has meant life-altering changes in my life. Before the illness, I had a tendency to over-analyze people and turn my worklife into a living hell, because I was so insecure about myself. Ok and I didn’t like myself at all. The mental drag I was keeping in my head around people, clients not signing on anyway, clients pushing prices incredibly low etc. was so hard on me.

So I decided not to deal with it anymore, because it was a huge stress factor on me. I would lie awake in the middle of the night trying to figure out what to do. I wasn’t happy. I was miserable.

When the illness came into my life I was forced to look at everything that didn’t work and decide if it was something I would keep, or something I would change for the better so it would fit the “new” me. The one that’s here now. I changed everything from business, friends, stuff in the house, who I saw, how I spend my time, how much I read and paint and write – important stuff. And I found something in all of these changes. I found a woman in my mirror that I adored. That wasn’t scared of dying, because she had done the best she could and she was pretty bad-ass.

At that point when I started to change things around and looked at them differently, that was when the ultimate low hit me. Even though I was convinced I was going to get through this, the doctors at the first hospital started to doubt it. They didn’t say it directly to me, but after half a year on really heavy drugs – nothing had changed – my lungs wheren’t getting better and everyday was a challenge. Picture yourself not being able to walk up a flight of stairs without being completely out of breath. Picture yourself not being able to do any kind of activities and actually making a cup of coffee for yourself would be the victory of the day. That was me around 8 months ago.

Right after they (didn’t) tell me that they didn’t know how to deal with this decide I had a weekend from hell. Where I started to say goodbye to everything. Where I actually looked at my husband and daugther and thought “I think you will be ok, but I will miss you so dearly”. I looked at all the stuff I loved in my life and started to align myself with the thought that I might not get through this. That was the most painful thing I have ever experienced. If I should choose the darkest hour of my darkest year of the soul, it would be me sitting on a chair in the summer sun seeing my husband working in the garden and thinking “I love you – and I am going to miss you SO much – and take care of everything when I am gone”.

A couple of days later, I started as a specialist patient at Denmarks leading doctor in his field – which included this incredibly rare lung thingy that had decided to recide in me for the time being. He started to give me some other drugs and I slowly got better. Things started to change. One of the things that I visioned the most at this time was to be able to bike again. a couple of weeks later I biked again. I got life, but with a changed core. Mostly because everything had been up for review. It was like I took my whole life, the people in it, how it was set-up, where I was living, how I was spending my time – the works – wrote about all the things I loved and hated about it all and decided whether or not it was going to stay with me or I needed to toss it. But at the bottom of all of this pain and change was a thing that I told my rockin spiritual advisor Mariakaisa Bruun at the beginning of this when she asked me how I was feeling about it all. I told her that I knew I was going to get through this. Because a part of me just knew. I call it faith. I didn’t give up or gave in and I just took one day at the time.

Now? Life is a complete joy to me. I do stuff I care about. I do stuff I love. like writing and connecting with people. Creative things.

I am so looking forward to go skydiving for my 100th birthday. And the party I will have when I am off the drugs. And the books I will write. And the startups and brands I will advice on brand design and PR. And being a style icon always. All is good and well and I am so happy just to be here. When that is the output of everything – life changes. It’s not so complicated and you don’t fuzz around people or unimportant stuff.

Keep on rockin in a free world rockers !

rock on henriette weber

 

 

Is purpose the best currency ?

 

brand activism before purpose before profitWe do like cold hard facts right in business right? More than branding. More than purpose. it’s so interesting that we, have this urge to collect a lot of data to find security in that our actions are the right ones. Then when the data is collected – we forget about it, or write a strategy around it and put that strategy in a drawer.

I am very passionate about the environment and sustainability. Mostly I’ve previously expressed this passion by giving 20% of my time to be one of the editors of the amazing-now-no-longer-live “green girls global” blog.  In my writing and speaking gigs this passion came as an outcry for people to try and put purpose before profit (and if that was completely not doable, they should at least level purpose and profit).

Back in November a report came out from CDP where they had tracked 500 companies throughout 3 years and the results where remarkable: Companies planning for climate change are more profitable, have higher returns and are more stabile.

You can read the full report here. Via Co.EXIST

From a branding perspective, a report like this can move mountains for the individual company. Purpose before profit is really actions defining who you are as a brand. Even though it hasn’t been updated for a couple of years, I was a huge fan of Greenpeace’s guide to greener electronics. I thought it was so important work, especially mapping out what action electronics companies where doing to become greener – and giving consumers a clearer view on how green their electronics are.

Purpose before profit works – my awesome business rockers! So get those awesome world-changing projects going, no matter what field or company you’re working for. The universe will be all woo-woo like and reward you for your efforts to do good!

rock on henriette weber

 

Make space for serendipity

serendipity

Serendipity is when you find something you didn’t know you where looking for. In my previous life as a digital guru, I always told my clients that the most powerful viral effects came from showing/telling/inform people about things they didn’t know they wanted to know.  The “telling people about things they didn’t know they wanted to know” has surprise elements in it that I adore and that makes the concept so much more creative.

I only recently found out that the word “serendipity” was somewhat like it. And yesterday, by chance, I got to explore serendipity a bit more.  I rocked out with my awesome family at my grandmothers birthday party and I saw how  my daughter at one point closed down all her opportunities for “in real life serendipity” because she was playing around with an iPad. When we got home we talked about a story my uncle had told at the party that she couldn’t remember, because she hadn’t been mentally present when he told it.

My mother had found an old article in an old newspaper (from 1985) when my uncle played handball and became “dansk mester” together with the rest of the Helsingør team. There was a picture attached to the article where my uncle looked completely 80s stunning (too small shorts and all). She also missed the awesome story about how my grandmother had met the whole team when they where going home from partying in the city early in the morning – or that some of the fathers of some of her favorite handball players today was in that picture.

Sometimes we miss out on things because we aren’t alert or present. Sometimes we see new things in old patterns. Sometimes we are not world explorers enough or allow enough room for serendipity, online or offline. Sometimes we read the same blogs or newspapers or follow the same people on social media,  not exploring enough. For serendipity to grow we have to make room for it, so we can become inspired from unknown sources that could become real treasures and even sometimes change our entire world perspective!

 

 

 

 

 

New beginnings.

First article in here since may 2014 – how I’ve missed it. I’ve missed the wordpress backend. I’ve missed connecting with you.  Those of you who don’t know it (yet) I have been ill for almost a year, and I haven’t been able to write anything anywhere with a commercial scope because it could mean business. However there’s a lot of pictures of my lovely dog on instagram that I have filled my time with.

Enough about that. I don’t want to talk about the lung thingy/ the illness. It’s still really close to me. The good thing is I am still here and I am working again. I have scrapped the previous blog layout and I am starting over with a new design and a new scope.

new web design

Another really big thing is that I’ve decided to sell Toothless Tiger and get a job as a thought leader – nothing conclusive on that yet – but people have been so kind and I have gotten some pretty kickass offers from cool agencies who wants a curly haired brainy tornado in their office. Geek Girl Magazine stays for now. New constellation coming up there though – which I am totally excited by.

I hope to keep henrietteweber.com just as relevant and radical to you rockers! But I have learned so much in the past year that I want to share as well. Hence the new tagline.

Some people talk about the dark night of the soul. This has been the dark year of my soul and body. I have a whole list of take-aways lingering in my notebooks that are going to be analyzed and written about for your pleasure soon.

So how am I feeling /where am I ?

When everything comes to everything – I am grateful. So grateful. I live in constant amazement over life. I know I can do anything because the universe has got my back. And I am not just saying that to be completely woo-woo (much more on that word later – which I love=) but because… I am alive. I don’t know if this will wear off eventually. I don’t know if it can. But I know that I have to make things count. I know every breath is important.  I get it now.

A lot of you have watched me grow from a” beginning of my 20s”- girl with bad english into a brand (still with a bit of bad grammar/ english) – A guru some would even say. But I feel more grown up after my year of illness. As I am turning 35 (on monday) I feel.. whole. Like myself. And I can’t wait to get started again. There’s so many times I’ve thought “oh that would be great for Henrietteweber.com”, and not be able to share it. Now is the time. Here’s to new beginnings.

Love to you all and keep rockin’ in your free world.

rock on henriette weber

How to answer the infamous “So what do you do?” question

The Toothless Tiger Palette

I think I speak for every entrepreneur on the planet when I say there’s one question we we get a lot: the infamous “so what do you do?”. It’s also something that we all try to answer to our best ability, depending on who we’re talking to. I vary my “what is it you really do” every time. So to some people I do “cutting-edge marketing PR and branding projects for companies” and to other people I am a “writer looking into the latest tendencies around influencer marketing and content marketing” – next year it will be some other buzzwords and basically what I do – stays the same.

Keeping it contemporary. 

There’s going to be a ton of new people getting into these terms and trying to “coin” them so they can make big business around it, but in 6 months they need to use the next buzzword in their description or company name, and it goes on and on. It’s just a part of the game. And you can’t help but sit and smile a bit – in a laid back sort of way and think to yourself: “Great new word – but that’s what some people have been doing for ages”…

So what is it I really do ? We have really busted our chops to explain it over on Toothless Tiger.  The image you see on top of this article is the Toothless Tiger Palette, where we’ve really spelled it out and we’re evolving it accordingly.

But here’s what I really do :

I listen a lot. I write that down including my own input. I use that on my blog, in my books and in my client projects and 1 on 1 sessions around branding/PR and marketing.  I have over 3000 blogs I follow daily as well as seeing what’s going on, in my network.
I speak about what I’ve heard at events.
I create things and models around it.
And I add those things I’ve heard to my own experience that has been built up for years and years.

I boil that down to “cutting-edge PR, Marketing and Branding for companies”.

So how should you answer the “what do you do” question?

Having a couple of different solutions in your head is a great idea. I base mine on how much they know about my subject already:

If I am at a.. shipping conference (what in earth would I do there.. ) but then I would do “Marketing,PR and branding for companies”.

If I am at a marketing conference I would probably do “cutting-edge marketing, PR and branding with a thumbprint of digital”

And if I am among the digital marketers I would be “creating the best projects and writings on the latest tendencies in our field”.

So I think you should be as specific as possible – and also as targeted towards the people you are around as much as possible.

 

 

Let us revolt on the international workers day

revolt

Today has always been a special day for my family. Especially when my grandparents + my great grandmother was alive. It was a day of appreciation and gratitude and caring for those who didn’t have the same rights: a day of thinking big about revolutions.

My grandmother and my great grandmother they worked at Tretorn in Helsingør and my grandfather was a bricklayer, my great grandfather worked at the shipyard. In some ways they worked their whole life to better the rights for generations to come, which means me.

So what should we revolt against on this may 1st? I think indifference is the biggest thing to fight these days. Everything is allright but things can always be better. It’s important for me personally to believe that, even though we’re doing ok and well, there’s still so much left to fight for.  I think we should fight against climate change and for data protection. Fight for better rights for workers around the globe (hello fashion industry fx). Human rights and Health.

1st of may for me is spend with family in appreciation for the global society we have, the many solutions we’ve come up with and the big problems still facing humanity, workers, climate, health etc.

rock on henriette weber

On being nominated for the danish internet pioneer award 2014

nominated for the internet pioneer award 2014

Sometimes you go by your daily life and something happens. Something unexpected that sends shivers down your spine and makes you feel humble. Today was one of those days. While currently being under self-proposed “house-arrest” because of my hypersensitive lungs I found out that I was nominated for the danish internet pioneer award 2014 in the category “rethink”.  I must say, that it’s a tremendous honor. Without knowing a lot about this relative new award, I feel like my work over the years around the internet, internet knowledge, branding social media and digital tendencies has been recognized and that’s always an nice thing. Being listed for an award with these awesome people? Is completely kickass. There’s no words I could rather speak about it. Kickass at minimum.

So this being reflective musings on entrepreneurial life – what have I done to be able to be nominated for this?

hmm. I think my take on the internet always have been to take it offline. Meet people and have people meet each other, facilitate networking between people. It’s something that’s deeply integrated within me and has been the core of both BarCamp Copenhagen, Social Media Club Copenhagen, Geek Girl Magazine, Toothless Tiger and myself. True connections happens in past midnight in a bar with one too many bottles of champagne or over excellent coffee and cupcakes. That’s networking the Henriette Weber way for you. I haven’t been wildly succesful in having my companies being acquired. (had a bunch of clients at Toothless Tiger that has though)  I haven’t had a large voice in the danish internet agenda (at least not deliberately) but I have made people meet each other and I have gotten friends because of it. I think it’s a key thing of mine. It’s something that I always end up doing. Getting people together – both as a person but also through my work in my brand studio Toothless Tiger.

give peace a chance

When your whole life is up for revision

 

life revision

 

Those of you who follow me on Twitter, Instagram and Facebook know that I have had a ruff couple of months. Everything has been up for revision. I am in the process of getting my health better, and I am slowly making progress. A lot of stuff has been put on pause.  A lot of relations and projects doesn’t even matter anymore. All that matters is my health and my family. That is what happens when you suddenly get really ill. This is what I’ve learned so far:

Breathe in the good shit
Breathe out the bad shit

Review everything. Do what’s truly you. Don’t waste time on people that are not important. Forgive. Forget.

Deeper breaths.

All these clichés that people post on social media, all these poster type of things, all this health research and meditation practices and food diaries and taking health seriously:

These things that I have promised myself I will do one day when I have time? Well now is the time. I feel like most of these clichés are some that I have to live through. I have to trust the universe. I have to get better. I have to keep up my positive thinking, eat healthy, meditate and have my twice daily training practice for the lungs. I have to live in a clean house without clutter because if I don’t do this, I am really sick. My hypersensitive lungs reacts. Yeah and that’s what’s the matter. I’ve got hypersensitive lungs right now, so I basically react to everything airborn. I don’t even know what conditions will put me in the hospital again and what wont. It sucks, but it’s my reality these days and it’s slowly getting better.

life revision 2

Words without actions are… just words.

So my take on it ? It seems like the universe is playing a game, a game that has been played with me since childhood. It’s called weird lung-deceases and this is the third lung decease I have to battle and live with- the first one was legionella, I was 5 years old, possibly the first person in Denmark ever to get the decease and I survived. The second one was Asthma that I had as a teenager and for 20 years nothing really has been wrong with my lungs. However I knew something was up in November when the symptoms started. Everything is slowly getting better, but I have literally put myself under housearrest. Yes. I have locked myself in my own house and my garden where I know my hypersensitive lungs are not reacting to anything wild. And that’s where I’ll stay for the time being. Healing.

Thank you for your wellwishes and comments across platforms – it truely means the world to me.

rock on henriette weber

 

 

 

 

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