Cool confident one liners for business

creativity is my homeboyOne of the things I really love about pinterest is the amount of cool confident one liners for  business. If you would like to see my favorites you can check them out here.

But the picture above is also one that really spoke to me. Kind of like an “is the glass half-empty or half-full” approach.

Just think about this for a second, rockers. If you’re going to be aware of one and only one mental dynamic as business owners, the most important thing to know about would be the relationship between your thoughts and the way you feel.  It’s important to realize that you are constantly thinking and that it’s been estimated that the average Joe has around 50,000 thoughts per day.

Some of these thoughts are positive and productive. Like this mini-toothlesstiger-hub I have been planning to set up. This hub-in-the-making is all about newsjacking, a new trend in marketing (well, what else?) where you ride the big news to bring attention to your brand. It’s been keeping me all pumped up with excitement these days because I can’t help but think of the positive ways it can help brands that are short on the marketing budget…

But unfortunately, many of these thoughts also reside on the negative– angry, fearful, pessimistic and worrisome – fostering self-doubts and effectively ruining your day.

Basically I am confronted with two choices when dealing with negative thoughts. Either I take them seriously, in which case I study them deeply. Or I take them lightly, in which case I reduce them to a lower status where they rightfully belong.

I generally take the path of least resistance by just dismissing the negative thoughts aside and relegating them to the back of my mind.  Sure, it takes a lot of practice in self-control to achieve this but I always find it’s all worth the effort. Why waste my time and energy thinking of every possible scenario that could possibly go wrong when I can better serve my days by concentrating on the things that could possibly go right?

Everything that begins in the your mind ends up in your heart, folks. Your heart feels what your mind accepts. If your mind is full of potential business problems, then your professional as well as your personal life is filled with anxiety. Relationships suffer, and you’re unhappy.

But if your mind is fixed to the exciting solutions to every possible problems around your business, then your life is filled with inspiration. You see problems as mere jumping boards so you can soar higher. You see unforeseen events as opportunities and not as conspiracies out to demolish you and your business. You feel good, satisfied and happy.

Babystepping your way to make a living off your passion

Is it even possible for ALL of US to have our passions be our main source of income?  Can you make a living off your passion?

Sure, we’ve been hearing a lot of stories about the few lucky people striking their pots of gold, sometimes making us bright red with pangs of bitterness, but is it really possible for the average you and me? Or are those who made it to their promised land really have the grand scheme of the universe going for them?

Well, after years of doing business unusual, I have good news for you…

I’m sure that there’s something that you love doing, or even business ideas you’d been developing that someone else would be happy to pay top dollar for, right at this moment. But if that’s the case then why is it that 80% of the working people are resigned to jobs they can barely swallow?


The simple truth is that it’s not easy. And most people aren’t really prepared to give up their salary…

Yeah, rockers, following your passions and trying to make a living out of it means not working for those stable employers (though it’s possible) and getting your regular paycheck every two weeks. Instead, you got to figure out how to make money on your own. That’s the hard part. This is why most people would just grudgingly settle for the paycheck.

Of course, I know the why of it all still remain unanswered. Why can some people invite the sort of enviable success, a fortunate few even jumping seamlessly from one passionate venture to the next, achieving all sorts of achievement, while the unfortunate majority can’t even take that first step to find their passions, and build the same profitable careers out of it? Is there some voodoo or mystical mantras behind it all?

As it turns out, passionate people live not by their passions alone but they seem to possess the uncanny ability to know what’s actually possible. They have an open, wide view of the steps they need to take, so they just dive headfirst to whatever creative idea that excites them in any given moment.

But the rest of the world seems too absorbed with bills to pay that the most spectacular ideas are often smothered inside the creative minds of the average Joe without ever seeing the light of day. It’s sad, and it doesn’t have to be this way.

You agree?

Let me start by telling you that you don’t have to give up your day jobs just so you can pursue your passions. By all means, keep your jobs to pay the bills but delegate enough time to tinker around. After all, if an idea or product evokes so much emotion, then you won’t even notice the amount of time you spent perfecting whatever it is that inspires you.

The next step lies in removing the barriers within your mind.  One of the most common hurdles stopping people from living off their passions is the wrong sided belief that you don’t know something well enough to get paid to teach it to somebody else. That’s a lot of bulls—t – you know more than you think. Expertise is largely based on perceptions, and it is always relative.

To my mind, the last and greatest burden is purely cultural. We grew up in a society conditioned to believe that it’s not possible – and downright impractical – to build a career around your passion. I think the only way to get around this negative, collective mentality is to hang out with people already living comfortably by creating value out of their passions. If you spend enough time with people living squarely off their dreams and insanely proud of doing it, then the impossible becomes possible.

Try this; the shift in psychology will rock your world….

Start by doing one small thing to build the empire of you. I started out by booking a lot of unpaid speaking gigs around blogging. It made me aware that I was too geeky in my approach to the audience (but I became known as the danish blog girl).

Then I hit upon this (great) idea of turning companies into rockbands, which I spent 14 nights writing an ebook around that I gave away for free – and later people could purchase it by opting-in to my newsletter.

An empire of you is built on babysteps. Take the first one now. If you should do one tiny step in the direction of having an empire of you in a couple of years, what would that be ?

How to create a rockin’ LinkedIn profile

I believe that professionals are engaging more and more on LinkedIn on a grand scale, and they use it to reconnect with their peers strategically.

How to create a rocking LinkedIn profile

Every time I do a keynote on social media, the b2b members of the crowd are particularly interested in hearing me break down LinkedIn and in particular their LinkedIn profile for them.

And I understand why. As the hottest professional networking site with over 200 million members, LinkedIn has launched a new design with some cool, customizable options for everyone. It has become more conversational and more of an interactive portfolio page than a CV. It’s a nice transformation from those boring days where people would come only to peek through another member’s resume info and then leave as quietly as they have arrived…

Of course, you don’t want to be left behind with all the changes you can do on your profile. Now that they are viewing your profile you might as well surprise them with the way you rock – right?

Profile pictures and taglines on LinkedIn

The first change that will immediately affect you is the LinkedIn profile photo size (200×200 minimum or 500×500 maximum) providing you with a larger frame for your photo. I think that with the new “LinkedIn profile” picture size it’s increasingly important to have a professional style picture that shows only you.

A larger photo frame provides you the opportunity to brand yourself. Whether you dressed and looked like a stern looking queen or even a casual, comfortable hippie is your choice so long as your profile picture reflects the authentic, real you. Whatever you decide, I think it’s wise to go for a professional headshot especially if you don’t know much about photography.

Beside your name, put some power words that will make you stand out. Replace your title with taglines, for example:”Henriette Weber: Business Unusual, Digital Strategist”. Your photo and your tagline are part of your caller id, and they will show up when you call someone on her phone. However, you are limited to only 40 characters, so you need to be super creative in describing yourself.

Vanity urls on LinkedIn

You can prominently display your name or your brand by creating a unique, personalized public URL as LinkedIn allows you to change your profile link from a nonsensical string to your name or business. Mine is like this: . You can do this in a snap. Just go to the Profile tab, and then Edit Profile, find Public Profile, make the changes and, presto! You have personalized your URL

Rocking your LinkedIn summary

This is similar to your  elevator pitch. And like your elevator pitch, here is an excellent moment to present your best possible self to the professional world. I beg your pardon? No resume-speak please and make sure your unique personality comes through (read: speak like a human, not a bot).

Spend more time and emphasis in doing your summary because competition is ruthless but if you do it well, you’ll surely get hired. Get those keywords around your work going, and you will find that they are sometimes the reason you’re found on LinkedIn.

Provide and share relevant, useful info for your niche on LinkedIn

But first, build an engaged audience that can relate to your ideas and welcome your updates by focusing more on relevant content and never forgetting to add your take. You should also actively join in the fun by commenting on an activity, sharing it, and if you’re really busy simply liking it (but that doesn’t generate a lot of relationship, the two other options works much better for you).

Join LinkedIn groups and make groups

Hands down – I like facebooks group function much better than LinkedIn’s.

I know its plain common sense, but I’ll say it anyhow. No constant pitching please; not on your profile and not in groups. Instead, focus on what’s valuable for your network and no worries, they will reward you down the road.

Using SlideShare to build an exciting  portfolio on LinkedIn.

And a very secret but hot tip that works for me every time? Cut the summary short. Share some presentations about yourself and your product on Slideshare and make sure it’s right below your summary – around ten lines down. Even though it doesn’t show up on your public profile, it will get noticed when people surf LinkedIn. And because there isn’t a lot of pictures, it will gain instant curiosity. I have written about SlideShare implementation as well here  (featuring a free worksheet)

Of course, there are still a lot of LinkedIn changes, but I think I have covered the most important ones… If you have LinkedIn ads available in your language, you could experiment with that (danish isn’t really covered – yet). They just integrated their company pages as well as your LinkedIn profile in HootSuite and Buffer so that’s really awesome too.

A love letter to my mothers: international women’s day

It’s morning and it’s the International Women’s Day. It’s hands down one of the days of the year where I am most grateful. Where I give all my beloved mothers across the generations my complete love and blessings and whisper my deepest “thank you”.

Caitlin Moran feminism quote for international women's day

Thank you for making my conditions so great that I am almost seen as an equal to and by a lot of men.

Here’s a bunch of my gratitude that I want to pass out to the world on internations women’s day:


Grandma, thank you for the 40 years at the rubber factory in downtown Helsingør. You worked SO HARD just to make ends meet. And yes, you did…because  I’m here.


Great-grandma: thank you for surviving World War 2, I know it came close. I’m so incredibly proud of you and what you did for me, and for all those people that needed to get to Sweden under the war. Everything else doesn’t matter. You and great-grandpa saved lives. You gave hope to those who were without hope. You risked everything for a greater cause and you’ve taught me that your life doesn’t really matter if you don’t fight, if you don’t change anything. And if you don’t dream and just want to maintain the status quo.


Great-great-grandma, thank you for being a spiritist and experimenting every day. I still think the 1930s must have been a fine time to be alive – and I was lucky enough to have my grandmother telling me how you dealt with spirits in your house. I think it’s weird, but still awesome.


Mom: thank you for being a telegraphist and sailing the seven seas, before you had me. The best stories from my childhood were made of the east and I wouldn’t have been without them. I know you almost lost me and I wouldn’t have been if the captain indeed had sold you for a bunch of camels to that Arabian rich man, but mom, I’m so glad he didn’t. I’m happy you went home, found dad and created, well… me.

To the other grandma who is 78 and still rocks both a computer and an iPad and who has taken care of a business and 3 kids throughout her life: I love you, and I think it’s fantastic that you keep fighting the technology, keep learning and having it make sense to you. I’m proud to pick up the phone every day and answer where you need to put the USB mouse in the new computer.


Thank you ALL for taking care of me as a child. For fighting. Creating and not giving up. Saving and making life. For making me an equal – in this part of the world at least.

A lot of places in the world aren’t the same as here. I thank you all for helping me get over the violent abuses I suffered as a teenager, made by teenage boys – simply because I wasn’t strong enough to know what’s going on, and those boys probably didn’t know how bad you can fuck up a teenage girl by stepping over her boundaries.


When everything comes to everything: You’ve shaped me. You’re my mothers. You’ve taught me so much – and I will pass it on to my own daughter.


And to darling P – my precious little girl. No worries, mommy will make sure that everything is cool with being a girl in this particular part of the world when you’re a teenager. I will load you with self-esteem, respect for yourself and power. I am passing it all to you.


I know it may sound weird having to rant it out in this same article, but I got to plug it in somehow. I want to say that there are so many places in the world where women are still being abused violently.

Even here, though not as much as the other places. And I am not talking about every man. I’m not talking about the good men. I’m talking about men (and women!) who think its ok to abuse others. It’s not.


If you’ll do one thing today to fight: I think you should give some money to women’s education. Maybe even to the “More than me girls academy” It’s one of my favorite projects. Why? Because it educates women and it makes them believe in themselves. It makes them dream and create and make the world a better place.

I also want to leave you with another of my favorite quotes from “how to be a woman”:  

Caitlin Moran feminism quote for international women's day


Social media value chain: Learn the art of listening

 Years ago, I created my very own social media value chain mainly to guide me along my work around branding, identity and social networking initiatives. It was just a spur of the moment, curly creative, seminal, scraggly map which I shared in a post here.
social media value chain by henriette weber first edition

But you know what? Surprise, surprise…

Although I did not know then that this map would be very useful in guiding me through my consultations with existing clients and helped me clinch projects with potential clients, it was more like a trial and error journey. There are some highs and a few lows but, I learned a lot through my interactions with business owners and my tweaks in social campaigns.

I even published an ebook, “Rock Your Identity”  to spread the good news. Rock Your Identity is sort of a mini-guide on how you can elevate your identity in social media to rock star status. No worries, rockers, you can download a free copy here.

Here’s a quick model of my social media value chain, distilled through years of practice. This is what a social networking value chain look like:

social media value chain by henriette weber final edition

Today, I won’t dwell too much on everything that I discussed in the ebook, because I assumed that all those who have not yet read it will want to know what the hell I’m talking about. However a value chain of social network is something I deem extremely important in your social media process.

Well, I like to amplify more on that first step when you engage in social media – learning the art of listening. Yeah, it may sound simple when all you listen to are five-star reviews and glowing feedbacks. But how will you react to those big, fat zero reviews and negative feedbacks? It’s too sad that a lot of business has failed miserably in their social media campaigns because they are just not prepared to handle social criticisms.

Sure, they have risk management teams and PRs to handle these situations. But generally, these efforts are superficial at best. In the intolerant and opinionated culture of social media, they only aggravate the brand’s image.

In any case – you have to know how to use those reviews (positive or negative) to add up to the bottom line of your company.

social media value chain: capitalize on user innovation

But that’s just one side of the coin. The other side is just as important. Most companies, after investing much time and effort in engaging their most dedicated consumers, fail to capitalize on user innovation, when those consumers have improved the products to fit their needs. Really, it’s one thing to decorate those suggestion boxes with all the latest tools you can get your hands on but, if those suggestions go straight to the trash… Oh, what a waste.

The culprit? Most brands are just not ready to jump into concrete actions on what they are hearing on social platforms. It’s a needed individual flow, somewhat like dancing into the groove. How are you going to make those comments or those ratings a part of your brand?

Maybe they are too proud to acknowledge suggestions coming from the front thinking wrongly that their R&Ds, with all the glowing resumes and fat salaries, are more equipped to handle product improvements. Maybe they think that their risk management plans can gloss over their shortcomings and everything will be fine tomorrow.

Here’s the gauntlet – everything comes down to one essential question: how do you react to what you hear around your brand? And have you set up a system that gives you a hunch around what you’re supposed to hear?

Last week I was at a conference in Copenhagen (at Better Place and on a side note I urge you to choose a car with a purpose the next time you’re purchasing).  The ever-awesome Chief Happiness Officer: Alex Kjerulf told a story about Zappos and how they found out that the reason one of their clients hadn’t returned the goods she said she would was because her husband died. Later that day, not only did they pick up the goods themselves, there was also a gigantic flower bucket standing on her porch with condolences from the whole Zappos team.

Do you have an organization that would do that? Do you have people in your employ that simply implements this because of the brand’s DNA ?

Get your own personal business mojo going, rockers

Oh, I know the whole drill. And I want to consider putting some serious effort into your business mojo.

As a business-owner, sometimes you have a great product that you’re super-excited about, and you just can’t wait to present it to the Whole Wide World. Your nights are filled with wonderful dreams about how people will line up to buy your product, and your days are loaded with ideas on fine-tuning and making this product greater still so nothing can go wrong.

get your business mojo going


Then you got yourself a wonderful website, your virtual shopfront a showcase of everything and anything you can think of about this product. You got every base covered, and you started waiting in anticipation for the cash to settle in….these are good times.

Then reality settles in with a loud thud…Nobody seems to notice your website, everybody seems to go past your shop door. On good days, a few trickles in but stays only on your homepage before going away – forever.

Slowly, your days become full of self-doubt, and your nights are filled with nightmares straight out of a horror movie… You feel like an outcast, and the pain just won’t go away…these are bad times.
Sounds familiar? Yeah, I know the feeling of being an outcast, a social pariah. I have been through that before, on a more personal level. But I have overcome the stigma, of which I have celebrated in this blogpost.
In hindsight, perhaps the reason why I chose a career in marketing, specifically, in that super niche world of advising company boards, start-ups, web shops, and design companies was because of my innate desire to celebrate myself; that I can still create value while being a rebel. I even give personal marketing advice to CEOs of really big companies. And I do speaking gigs on the side, initially in protest to my stage fright, but I’d come to totally enjoy these gigs now.
Having gone through the same experience as you do, I know I can help you. Yeah, whatever product you offer must be great. Perhaps the only reason why nobody cares is because nobody knows your product is there.

The biggest mistake you can make in your business is waiting for your intended consumers to notice you. You should reach out to them. They are just out there, waiting for you. But you should initiate the contact. They are just too busy.

So, get that business mojo going and start market yourself in all kinds of quirky shapes and colours!

Want to be a legacy ? here’s the story of the return on involvement of my grandparents


return on involvement needs to come from yourselfToday is a special day to me. My grandparents have been married for 60 years, something that puts things in perspective. Something I am proud of and something that really wants me to run to the keyboard and write. What happened today reminds me of old school return on involvement – getting back from the community because you worked hard to make it better, because you just couldn’t help yourself.
My husband and I often had conversations about what we want in life. This thing we both spend an enormous amount of time on, trying to achieve something worthwhile each day.

I want to admit, being the firstborn grandchild in a family with a local legacy like ours hasn’t been easy. It has been hard at times coming from a city in Denmark where everybody, more or less, knows who you are and what family you come from, simply because my family has been living around here forever. However one of the things I want to achieve in life is to have my actions count up until I become a local legacy- like both my grandparents are.

I don’t think they did it on purpose, they did it because they couldn’t help themselves. They didn’t do it because of the branding effect.

They just acted,did their thing, what was right for them. My grandfather started his carpenter business in Elsinore because he wanted to try it out. My grandmother helped him besides her job as a teacher of languages.

They were entrepreneurs and they were actively involved in the local sports clubs where my grandfather chaired HIF (the local sports union) and my grandmother sat on the board while my uncle and dad played handball and football like maniacs. They ran a successful business and they gave back to their community because they just couldn’t help themselves. I call that Return on Involvement. You can facilitate it on social media, but you can also do it old school like my grandparents and actually get something back from something you gave. You might call it legacy as well.

Legacy is the “thank you” or the return on involvement from the local community

It feels like good karma.

Today, on their 60th wedding anniversary, they got mentioned on the front page of the local newspaper  and had a double- sided spread in the newspaper appraising them both and their work for the city. They got their standard letter from the queen and flowers from the mayor.

I think it rocks and it’s something I want as well – legacy.

Legacy as return on involvement.

I mean you just need to act, right?

Legacy as return on involvement is something I believe comes natural to doers. To the rest it’s something you should be strategic about.

Legacy is something I want because it’s impossible for me not to take actions on the things I am passionate about. I felt like the whole city said thank you to them today. It felt like gratitude.

It felt like they got the legacy as a “thank you” in return on involvement.

And I am so proud of them. They make me want to be and do more.

ps. if you want to see the picture of them from the newspaper – you can find it here.

Make your elevator pitch an entrance to discover the world of you

the elevator pitch wheel by henriette weber

An elevator pitch is the entrance to show new people who you really are.

Sometimes I think it’s interesting to look at  how much “usual” that exist in innovative industries – such as entrepreneurship. So what in particular are really usual perceptions when it comes to entrepreneurship?

Well some of the perceptions I often run into are these:

– you need to work 60 hours a week to be a succesful entrepreneur.

– you need to do cold canvas calling in order to get clients.

– you need to have an elevator pitch, so people can understand how wonderful you and your business are in 10 seconds.

I have different takes on all of these and I see myself as a pretty awesome entrepreneur.

But the thing I really want to discuss today is the elevator pitch. I know how vital it is that people get to know what you do you, but more importantly I think the elevator pitch needs to be the entrance to discover and want more of you.

Elevator pitch: Should you describe your value proposition? here’s some of my elevator pitch examples:

When people ask me what I do, I simply tell them that I do business unusual. Which is my value proposition. It’s a part of my core and it is what a lot of my work evolves around. Taking companies to the edge and look down and see what can be used to build a bridge to the other side.

Sometimes I say that I rock the business world and I have fun while doing it.

Sometimes it’s that I am the leader of a silent business revolution.

I don’t want to tell people that I do strategies, advice and implementation – what I really do, because it’s doesn’t sum me up. I don’t want to say talking and typing because that’s also what I really do, and what everybody does.

Another thing I think is really key to elevator pitches, is that they need to evolve all the time and you need to have 4 or 5 different ones on your rooster in order to target it to the people you talk to.

Answer the question “what is your crusade” or “what is your secret mission instead of “who are you?” in your elevator pitch.

Because it will help people remember you more. You tell a story about what you want to do for and with the world. It basically gives some Oomph! to the pitch.  I have helped  a lot of cool startups at tech conferences all over Europe, and one of the cool things about that is that I get to present the business idea behind the startup to potential readers/investors/users. One thing I have notised is that the potential investors don’t ask you “what you do?” they ask you “what is this? and why are you doing it?” and then you start describing what you have build. And why you have build it. And how it will make money. aka: what your startup is. 

You need to have the exact same self-esteem as the startups they have around their mission product. So instead of saying

“I do strategy and implementation”

I often say:

“I do fun stuff. I am a curly grounded scandinavian business avant-gardist who revolutionize the business world one company at the time by helping them getting more clear about the substance in their brand and how to create involvement”.

It speaks more of my vision instead of what I actually do. I could also have said “I type – a lot!”. Which is something I also do.

An elevator pitch is like an entrance to discovery

I make sure that people can go in and discover me and share my vision by giving them some of my “stuff” a business card. My sticker saying “sorry- I don’t do mainstream” and I ask them to hook up with me online in order to get involved. Either in business rockers or on

Oh and my last piece of advice:

Whatever you do – balance your elevatorpitch between: how much you stand out, what your mission is, with how you can serve.

Like the elevator pitch wheel I have drawn in the beginning of this post.



Visiting RICE – the identity of a caring colourful happyness company

Identity rockers here’s something for you:

A couple of weeks back I visited RICE.

In my humble opinion one of the top 5 danish design companies with the coolest identity. I was so lucky that I got to see their colorful HeadQuarters in Odense.

I hi-jacked their founder and creative director Charlotte Hedeman Gueniau for an interview. I had a hidden agenda, and wanted to talk to her about the RICE identity,  and the red thread in everything they do.

Here is what came out of it (warning- turn the sound up – it didn’t come out that well):

What’s so special about the RICE identity: They have build it from their own uncompromisable core.

And I am crazy about that. Their tagline is “people care- we care”. And they mean it (as you will also see in the video above).  Their whole warehouse was filled with how Rice is making a difference for people, in the crazy world of design.

I know for a fact, through my work with my awesome cool clients , that  building from the core is what you need to do.  Especially if you want to build more and more digital branding around you using different platforms: social media, apps, community – you name it.

RICE stands out so strong because the company actually gives you something to believe in (instead of just doing awesome colourful products). It gives them a substance and a coolness that often are missed in the business world,  and that’s why I adore them so. Are you inspired to do more about your identity? I am. Also I have had the strangest urge to  put colours everywhere after my visit.
In addition to the video and me geeking around their identity

Charlotte Hedeman Gueniau has a wonderful book coming out soon entitled “Happy Home: Everyday Magic for a colourful home” – about colors and happyness, can’t wait to see it in my bookshelf! here’s a sneakpeak:

the identity of a colourful company, now in book format

For more of the colourful universe of Charlotte Gueniau you have to check out her Pinterest and the RICE blog.

Can’t help but thinking of the Rolling Stones song ” she’s a rainbow”.

Charlotte for sure is putting colours everywhere, and if anybody would ever ask me if I had met a rainbow, I would say: Sure! she runs a colourful company called RICE in Odense Denmark and she’s taking over the world.



How I build strategic relationships on social media

strategic relationships on social media

Strategic relationships on social media is only an introduction away

Have you ever thought about that people, in most cases, get a whole new world of leads and strategic relationships opened up to them when they connect with someone on social media? Ah! the smell of lead generation in the morning.

If we pause our hectic world for a minute, I think it’s in order to celebrate that business tools are working so much better for us than they did 40 years ago. Mainly because they’ve gotten the whole online part developed as well.

And I love the combination of online and offline.  What I love about building strategic relationships on social media (driving a b2b business and all) is that you can actually get introduction to people who doesn’t know you yet in there. From people who really digs what you do.

It’s a business unusual sales approach for most companies.

One cool thing I have done, is that I have identified 100 people in my network, who happens also to be on linkedin, who would be likely to introduce me to other people from their network, because they love what I do. I have put them on a list in my CRM system and I look that list over once a week to see who I can hook up with who.

If you don’t have a 100 people who can introduce you to other people, start with 5 people and see if you can get one introduction from each. Get those strategic relationships/ coffee meetings going and build on your network.

If you’re thinking : oh but that’s shady Henriette, I beg to differ, it’s not shady, it’s business. Like in a 50s movie where two chainsmoking bourbon drinking executives they meet in a bar and one of the says “let’s do business – I have a proposal for you”.

I would never meet with people to pitch them, but I do meet with them to interview them for my websites or newsletters, with the purpose to get to know them better.

What I really like about this approach is that it has helped my own insecurities as a entrepreneur that also has to do sales sometimes. Instead of being terribly confused around sales I identified what actually worked for me. And strategic introductions and coffee meetings do.

After getting this thing in order. I hired Denmarks coolest manager; NiNi Biilmann to help me structure my sales proces. I also got really inspired by the work of and Kim Duke who has a down to earth practical approach to sales.

I can’t tell you what a relief it was for me, to actually put all my sales confusion on hold because I just took a hard look in the mirror and said “this is what I am good at” and “this is what I don’t want to do”. So instead of using time cracking your own sales codes, get out there and talk to people.

Ps. also I made my strategic relationships-building into a win-win situation by telling people that I will of course give them an introduction the other way around. I have a whole map drawn up around who I want to introduce to whom in my network.

Pps. there’s nothing BETTER to me than a email from a dear friend saying “you guys need to hook up” with an introduction – it something that can make my day – anyday. So get those emails going and start sharing some strategic relationship love.


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