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Branding Business Business Unusual Identity + purpose

Do you have nostalgia for unity ?

You know sometimes things don’t turn out how it used to. I could use some hugs by now and to fill that 2nd person in on Snapchat filters – it’s hard to do on 3 meters distance, rockers, I am totally telling you it’s a challenge… almost undoable.

So I used this article to take a walk down a nostalgic memory lane of mine, thinking about the tiniest rockin’ things you can do that adds up to (TADA) a brand where you show who you really are… or dare I say.. a ‘cool’ brand? We all want to be a rockband still? right?

So in these times of crisis, illness, and worry around this lovely green planet of ours, I wanted to add some positive fairy sprinkles everywhere that showed that we are still working together for common goals ( or missions and visions of rocking businesses if you would like ) through Unity, sharing, caring and love.

Team work makes the dream work

And what is a better way to show who’s behind a Big Hairy Audacious Mission and Vision? : Team photos. I love team photos. Some of them are stronger than others, but it personally leaves me feeling nostalgic and brings me back to these feelings I had when I was working hard on achieving these goals together with these people – as a part of a larger group.

It’s an amazing way of creating joy and hope and memories. right now we are all struggling to get our everyday work-life together. At the same time managing teenagers who want to be with their friends, but can’t and pets who are having the time of their life, because everybody is t home hanging out – it must be pet paradise!.

I am totally becoming nostalgic for the free life I lived 2 months ago. But there’s only one way we are getting through this, and that is well… getting through this.

One of the things that makes me really sad is that they canceled all the music festivals in Denmark this summer so no Copenhell or Roskilde Festival for me. However I get it – and with my crazy-ass lungs and chronic lung decease, I am in this for the longest haul. in fact, I was joking with a friend of mine yesterday who I run my danish gardening Instagram with (if your interested) – about that if the world is going to be opening up slowly, then I might be out of isolation in a year or two.

Let’s see how long this is going to take, and let’s have the biggest global sustainable party when it’s over. Then we can also focus on climate change=) But humans together are what give me joy and sparks my creativity: Teams. I know how much effort a hardworking team can do in a short amount of time if the right conditions are set.

A brand tip from yours truely

When I worked as a brand director of the largest sustainability Think Tank in the Nordics, team photos was the content that got the most attention on social media. We did some pretty crazy ones at the Think Tank – If you want you can check some of them out on the now deceased Instagram account here.

This is taken last year at the UN general assembly in New York – this is all the +social good connectors working together under UN foundation to build a better world.

I want to show you this one – which is one of my personal – favorites:

It was taken at a running event in Copenhagen called DHL – and it just does something to me – I love pictures of acting out.

Team photos are a wonderful way of showing another face to a business – whether it is a serious team photo, or it’s a bunch of goofballs acting out at a running event. It brings views behind the scenes of a business, and get this: it’s actually showing who is the nuts and bolts inside the engine. Who is behind the facade, who is working to make these visions happen. It can be stronger than 10.000 words and normally it doesn’t take a lot to set it up. So my recommendation from here is to get some team photos set up and have fun with them, Show the faces behind the brand (because, we all know that people want to deal with other people and not huge monstrous choreographed cyborgs) and show the world who you really are in this uncertain future where we just have to take it day by day – or musings by musings.

De rien Rockers, Don’t mention the war =)

Categories
Branding

5 rockin’ pieces of advice to build your personal brand strategy

 

personal brand strategy

Do you have a personal brand strategy? If not, get going, cause you need to think strategically about your personal brand – here’s some tips of mine to start off:

Base your brand on who you are now, and not only what you want to be.

You have to start somewhere. One thing that defines us in the business world is our titles, which to a lot of people means what you have achieved. If you don’t know who you are right now – ask around. List 20 people who’s degree of knowledge around you are different from one another and ask them how they see you and why. Then take action from there and create your brand day by day, word by word, shout by shout and message by message.

What can’t you shut up about?

When I started out there was one thing I knew for sure around my brand. I could keep talking and come with ideas around entrepreneurship and people starting to think action in as a part of their business – and how to use social media to amplify it a gazillion times.

Focus on the taglines

Even though logos are important, taglines are even more so, these days. You can keep mentioning them in a different context and create more content around them daily. You can even print them on t-shirts if that’s your thing.

Important IS urgent

Stephen Covey wrote in his book seven principles of highly successful people (one of my favorites) that you have to focus on the things that are ‘important-not-urgent’. When it comes to personal brand strategy, important IS urgent. You need to focus your brand on the larger pieces of content and concepts and what you want to be known for.

Don’t be that super proactive person (only) on social media

I see a lot of this these days. People are snapping, tweeting and IG’ing and updating social media all the time, but there’s no catches or hangers for people to find out more. One of the things that people mostly say about me is that they found me on social media, but what really caught them and made them sign up was my content on my website – how I wrote. How helpful I chose to be.  What I initiated. You can dilute a brand by not thinking it from one end to the other.

rock on

Categories
Branding Community content marketing Social media

How to develop a hashtag strategy

how to develop a hashtag strategy

Have you ever thought about adding a hashtag strategy to your digital marketing plan?

A hashtag strategy is where you’re mapping down the hashtags you’re going to use for your content on social media. You have to ask yourself if you’re going to use hashtags for measurement or community building (or maybe a bit of both).

So how do you develop a hashtag strategy?

There are several different layers to it. The first is to figure out what hashtags are the most used on a global level based on which social media is being used. Here you can see the most used hashtags on Instagram and Twitter (in my opinion the two places where hashtags are used best for brand building and community building).

After you’ve printed these hashtags in your mind, it’s time to get closer, especially if your content is localised, and you’re not communicating in English on Instagram or Twitter. Try to have a look around on both Instagram and Twitter and see if there are any hashtags that are localised that people use? Localised can also be within a certain theme or subject. I have done a bunch of work for a record label lately (community building and digital strategic consulting). For a record label, some of the best hashtags aren’t #love #instagood or #tbt. Those hashtags known to be the biggest, but they should rather use hashtags such as #nowplaying and #listeningto that people use to find new music suggestions. So even though you know what hashtags are the biggest, they might not be  relevant for you and your brand.

You can also develop your own hashtags. It’s a great way for people to hook up with each other if they are at the same event, or if they are interested in certain topics. Even if n you want to create movements and get people to post images or tweets about certain discussions or on certain days. Hashtags are a fun way to engage, and a great method to build digital communities and have people connect offline at events as well.

When you’re done researching hashtags, and have created your own – you can always keep track of the impact they have on a service such as hashtracking.

All in all hashtags are a community builders game out there, but it’s such a creative thrill to work with them.

rock on