I want to propose something to you.
Something that could shift your brand purpose and how others view you.
I want you to see every friend connection as a mutual pact where you not only sign up to see what’s going on in each others life on social media. Where you also sign up to help each other grow creatively.
Where you help each other out.
In my perspective in my part of the pact, an online friend connection is as genuine as an offline. Where online is simply an extension to amplify the offline.
Where we help each other out – and not just click a “like” when your connection posts a picture.
I’m so blessed that I have a very creative network that launch things. They use blood, sweat and tears to build something fantastic.
The smallest thing I can do is to share their work and their efforts.
I’ve started to honor those genuine friend connections and help them launch their babies that mean the world to them. Sometimes by referring their work to others or sharing their updates.
I see it as a way I can serve the world and some of the people closest linked to me.
I see it as brand activism and viral effect on an underground grassroot level, and that my friends, is one of the best things I know.
Peace out rockers!
I had a link coming through this morning from one of my facebook friends – about a swedish media exec who where clearly disrupting the media world with her thinking and how she implemented things in her organisation (link is in swedish though, sorry rockers!).
Disruptive thinking leads to disruptive actions, and disruptive actions change organisations.
I am a firm believer that unusualness and disruption by thought are the way to proceed.
Especially since I have been preaching business unusual and disruptive thinking in my brand studio Toothless Tiger, and making it the blueprint of everything I have done.
Creativity and play are also key – life is supposed to be challenging and fun, right? Looking at a challenge from so far away (or up so close) that the challenge changes- right before your eyes. It makes markets appear where no markets where.Disruptive thinking leads to disruptive actions, and disruptive actions change organisations.
If you want to be a leader in your field, if you want to be the one that others looks at because you do things differently, then you need to put those ideas into action.
When I researched for Return on Involvement, I did an interview with the CEO of the Danish office of Innocent Drinks. He told me that he had started to speak at a lot of logistic conferences. I was a bit puzzled by this. Why would he be speaking at logistic conferences? Because Innocent Drinks had taken a stand, that when they gathered the fruits that they used in their smoothies, from all around the world, they weren’t going to use planes to fly the fruits in. It was against everything that Innocent Drinks stood for. So they decided to have a zero-plane policy. And nobody in the logistic industry thought that could it was possible to do this. But it was. Hence, a logistic rockstar company emerged to inspire the logistical industry, who also with this bold move showed that they put purpose before profit. That their long-term brand development matters more than short-term money gain.