Inspired by Sigurd Rinde
Today I will try to answer the question “why should every company have a blog”.
Sometimes you have to ask yourself whether or not you should be using new tools in your communication. A blog is one of those new communication tools. Here’s some of my observations:
When you do marketing for you company – you push your fine products out the consumers, this does not work anymore.. everything has gotten saturated.
– With a blog – written by a blogger or a CEO you show the customers the transparency of your company – that you are willing to hear what they say. Go ahead pop them some questions ! Ask them about their products or company and they will be inclined to answer.
This also creates a one-on-one customer service, especially if you show them that you hear what they are saying. Talk about customer relationship management for dummies !
This is the most effective customer / relationship management you will ever see… even though you are not managing anything at this point.
so why not compete on transparency, relationships and SEO?
Another question might be that ” why you should listen to what your customers are saying” – if you need a filter for what they tell you ?
Well for people to comment on things you blog, they must have been touched by what you have written! they are thinking about it, absorbing it and reviewing it.