The business world is in dire need for diversification. Every brand has a need to stand out these days. Enter stage: disruptive trends. Think about what Patagonia has done with their ‘buy less’ strategy. Standing out has become one of the primary reasons for selling your products. If you’re good at spotting disruptive trends, you can get ahead of the competition. But if you’re great at implementing these trends you can hit a home run with your branding. You can save a gazillion dollars in marketing because you’ve already claimed the mind space of your clients and potential clients within that niche.
This means that businesses are becoming more creative and making more state-of-the-art/ cutting-edge products – in order to gain market share.
If you can define disruptive trends and show the business world what it will look like in 3 years there a good chance that you can get ahead of the game.