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Sometimes when I roam facebook as research for my strategic client work, I think there’s two things I see out there that makes me sad. It’s really obvious who has decided to put a lot of money in facebook and … Continue reading
So in these times with the “new facebook” I think it’s important to touch upon the influencers in this glammed up world known as the social web. In this social web where identities are polished to be liked and adored … Continue reading
One of the things about the internet that I truely love, is the fact that what one day is super hot and where people hang, is not necessarily the same scenario the day after. People they are like nomads and … Continue reading
Yesterday I saw this on the road in Copenhagen; First I thought it was a coffeeshop called FACEBOOK. Then I read the small letters which said “find us on FACEBOOK”… (Im writing in capital letters because it really did … Continue reading
This is a question that I get a lot when I speak at events and with my clients. To what extend should companies focus their activities on facebook instead of their own site ? I think facebook is really cool … Continue reading
Two days ago I got a lot of traffic on the “should you “like” your own stuff on facebook” sentence. I thought that it would be cool to elaborate a bit on it in a blogpost. So here goes: My … Continue reading
I don’t really like lotteries. I think they are incredibly mainstream, and I don’t do mainstream very well. I do Storyliving very well indeed. But: I constantly deal with lotteries in social media, because it looks like it has become … Continue reading
So how many of you business owners out there have thought about getting some agency to set up your facebook page? Maybe a ‘welcome’ tab under your facebook page, saying that people should sign up for a newsletter? I don’t … Continue reading
Today I am heading down to Roskilde Festival – a place I have visited at every opportunity I’ve had since 1997. Anyway this year there’s a lot of connectedness tools going on down there (foursquare camp, tweetups etc.) and I … Continue reading
Last week I came across an article on NY times called “The Day Facebook Changed: Messages to Become Public by Default” which basically means that the whole structure of facebook is changing as well. For me, as a social marketing … Continue reading