Using a notebook as first step in idea mapping


The inspiration for this blog post came last night where I was attending a short seminar on kickstarting 2015 with Mark Anthony. It was a great night (Mark is one of the finest motivational speakers in Denmark).  Kickstarting 2015 is one of the first things I am doing to put myself first. However – as I suspected I left with more questions than I came with.

Luckily I always carry a notebook around with me.  It has always been one of my favorite things to find (and maybe even purchase?) everywhere I went. My attraction to notebooks comes from the same place as attraction to blogs: creative potential to do anything really.  Lately, my notebooks have transformed from having doodles inside of them that I never look at, to being first step in my idea mapping process.

When I get home from an event like yesterday – the first thing is to file things from my notebooks in my filing system. I use Evernote for all my digital scribbling. But there are in particular three files in Evernote I use these days. They are all spark files – idea mapping tools that I use to make ideas bigger.

One is my business spark file for my work where all my inspiration and what becomes to-do’s end up (you can read more about have a spark file here)

I have my big writing spark file – where every big question that needs answers reigns. Also, this is where all my stuff from yesterday’s workshop is going to end up, and written about in the next week.

The third file is my woo-woo spark file – where I stock things on my health, spirituality and self-development.

And in those files I write about the ideas I get and let them linger and put them somewhere where I can take action on them – when time is due.

By the way, if you want to read more about the spark file – a “system” developed by Stephen Johnson you should go here.

And there’s even a video shot of “where good ideas come from” that’s also worth a view or ten:

Make space for serendipity


Serendipity is when you find something you didn’t know you where looking for. In my previous life as a digital guru, I always told my clients that the most powerful viral effects came from showing/telling/inform people about things they didn’t know they wanted to know.  The “telling people about things they didn’t know they wanted to know” has surprise elements in it that I adore and that makes the concept so much more creative.

I only recently found out that the word “serendipity” was somewhat like it. And yesterday, by chance, I got to explore serendipity a bit more.  I rocked out with my awesome family at my grandmothers birthday party and I saw how  my daughter at one point closed down all her opportunities for “in real life serendipity” because she was playing around with an iPad. When we got home we talked about a story my uncle had told at the party that she couldn’t remember, because she hadn’t been mentally present when he told it.

My mother had found an old article in an old newspaper (from 1985) when my uncle played handball and became “dansk mester” together with the rest of the Helsingør team. There was a picture attached to the article where my uncle looked completely 80s stunning (too small shorts and all). She also missed the awesome story about how my grandmother had met the whole team when they where going home from partying in the city early in the morning – or that some of the fathers of some of her favorite handball players today was in that picture.

Sometimes we miss out on things because we aren’t alert or present. Sometimes we see new things in old patterns. Sometimes we are not world explorers enough or allow enough room for serendipity, online or offline. Sometimes we read the same blogs or newspapers or follow the same people on social media,  not exploring enough. For serendipity to grow we have to make room for it, so we can become inspired from unknown sources that could become real treasures and even sometimes change our entire world perspective!






Here you go! here’s my rockin’ best identity development tip

Have you seen this before:

Picture found on pinterest
When you talk about identity, marketing and branding, one thing that’s really important is to know what you have to give away. I have always been inspired to do one of those so I did. A Henriette Weber version with the stuff I want to give away: it looks like this:

I think it’s a great exercise and really important in order to prioritize and develop your identity.

The art of shoveling things down other peoples throat

I’m convinced that a lot of people want to know how to do this artform.  I myself, am going through a throat-shoveling period. Selling has always been a bit problematic for me, because I want to do it my way, and with integrity. I’ve written a bit about it before, with a social media/strategic sales angle, but I want to elaborate more on it.

As I see it with online sales,  the thing you really want people to do is to sign up to get more – get them so close so you know them well (and get them to love you and think you’re cool. If they don’t then they can go someplace else =)

I used to absolutely despise selling offline. I used to hate the “I wanna get money from you guys and I’ll give you something really valuable” and  “let’s meet and have coffee and you can tell me what you can do for me”. Yuck.

Luckily my clients love my work, so that’s not the point. The point is that I am so desperately afraid that people will think I suck =) I’m afraid you guys will hate me if I reach out and say “hey! buy me!”..

BUT – that has changed – Some of you may know that there’s a new guy in Toothless Tiger town – the awesome Mark Bandte, and he’s fantastic at shoveling stuff down peoples throats with integrity and with Toothless Tiger style. Heck I can’t even call it shoveling anymore! I call it “selling to cool cats and kittens”.
But even though Mark is doing wonders for the tiger, the real fantastic transformation is within me. Because I found out that it doesn’t have to be “cold canvas selling”,
Like some sales coaches are saying, and what I was schooled to believe. Sales = bothering people. I will not pick up the phone and call random people! Never ever ever.

I found out that I could actually be really strategic about it and define who I thought was cool enough to work with me, and that I only wanted to work with cool people. I could use all my energy on targeting those companies and give them so much value before they bought anything, so they would buy my hours afterwards – so far it has worked. I’m totally selective to the point of obsession =)

I used to live on a planet where selling was black and white… And now I’ve figured out, that I am actually pretty good at it, and that you can adjust it.  Heck I might even do a “sales with integrity, fuck cold canvas” online workshop. Because I think it’s brilliant, and It has raised my confidence in my approach to other people.

Oh, another person that has changed my views on selling, is Kim Duke of the sales divas.  Her newsletter rocks (it says on the site that it’s only for women, but if the men just cross-dress for this one, I guess it’s ok).

On the danish site of things Anna Thygesen is totally fantastic in the latest episode of the energitte podcast (only in danish) but a 2 hour podcast about sales? I’m totally on (oh and Anna if you’re reading this, I will totally book you to look things over when I think I’m ready for it =)

Who do you think rock sales and why? I’m looking for more inspiration in a field I’ve never seen myself in =)


diversity: getting away from people like yourself

I think a really important thing for everybody is to get away from people like yourself. Not constantly or all the time, but sometimes when you need inspiration.

So go to that financial conference. Take a trip to a place you never thought about going. The diversity is creativity in it’s essence.

Be inspired.

Dear CEO of Imerco: Why I choose to buy my stuff online


Dear CEO of Imerco.

This evening I have had the worst experience I have had in a store ever. really, it was THAT bad (I even choose to use a bit of my  precious time to blog about it – that’s how bad it is). Anyway I have worked “a bit” around e-commerce in my days on the internet and the reason for buying stuff “in real life” (aka. physical stores) has to me always been the personal experience. However these days I get a much better experience online, almost everytime.

This evening something happened to me in your store in city2 that was extremely disappointing to me.

Now, I am in the lucky situation that I got married in May. We got a gift certificate for Imerco that we have been using a bit here and there. Tonight we needed a new sandwich toaster because we have wires sticking out of our old one. We choose to drive our car to city2 where we knew you have a store.

So we look around and you have 1 (1!) toaster on your shelf in the imerco store in city2. We ask the clerk (there was 4 of them in the store and they where really busy talking to each other instead of talking to us) if she has another toaster, she says no. OK very limited choice we think, but since we have a gift certificate we are interested. However the clerk has no intention of trying to sell the only toaster model she has to us. So we leave the store and walk into inspiration (a competitor) where they have the same toaster. It’s a real cool one – so after discussing it we walk back to Imerco to buy the one model they have.

We enter the store and I ask if we can buy the toaster to another clerk. Meanwhile the other clerks are loud and laughing and not being very service oriented at all, hmpf. The “new” clerk tells us that she has to look in the storage room if they have a boxed new toaster that they want to sell. She’s gone for 5 mins. meanwhile we stand still by the toaster shelf waiting for her.

She comes back from the storage room and goes to talk to the other clerks. We think it must be related to the purchase we are trying to do and she’s supposed to be selling us something. However she stands there for 5 minutes and we decide to leave because we are pretty pissed off by now. I get eyecontact with her and she asks “may I help you?” incredible! it leaves me laughing a bit but it infuriates my husband. He tells her that she was actually serving us  and she hasn’t given us a reply about if we could by the frickin toaster. She simply says “oh I thought the others had told us that we don’t have any”. We run out of the store speechless.

Wow. Simply. Wow. Having this experience left me feeling stupid and underestimated. Theres no way I will ever enter an imerco again. Seriously.

So this is why I will probably throw out my wedding gift certificate of about 1000 kr for imerco and buy my stuff at an online reseller:

starblue More models online

starblue Better prices

starblue If they don’t have the product they don’t list it

starblueNo clerk ignorance and stupidity

starblue In online stores you know that people are selling you stuff. You don’t need to beg a clerk to serve you nicely.

starblueOnline I don’t get a really bad service, as I do at your store.

starblueI don’t have to search around for the products in an online store, I can simply use the search field.

starblue I don’t get to waste hours driving to a mall to buy a toaster that turns out to be my worst customer experience ever

All the best

Henriette Weber
ps. I think you can do much better than this