5 rockin’ pieces of advice to build your personal brand strategy


personal brand strategy

Do you have a personal brand strategy? If not, get going, cause you need to think strategically about your personal brand – here’s some tips of mine to start off:

Base your brand on who you are now, and not only what you want to be.

You have to start somewhere. One thing that defines us in the business world is our titles, which to a lot of people means what you have achieved. If you don’t know who you are right now – ask around. List 20 people who’s degree of knowledge around you are different from one another and ask them how they see you and why. Then take action from there and create your brand day by day, word by word, shout by shout and message by message.

What can’t you shut up about?

When I started out there was one thing I knew for sure around my brand. I could keep talking and come with ideas around entrepreneurship and people starting to think action in as a part of their business – and how to use social media to amplify it a gazillion times.

Focus on the taglines

Even though logos are important, taglines are even more so, these days. You can keep mentioning them in a different context and create more content around them daily. You can even print them on t-shirts if that’s your thing.

Important IS urgent

Stephen Covey wrote in his book seven principles of highly successful people (one of my favorites) that you have to focus on the things that are ‘important-not-urgent’. When it comes to personal brand strategy, important IS urgent. You need to focus your brand on the larger pieces of content and concepts and what you want to be known for.

Don’t be that super proactive person (only) on social media

I see a lot of this these days. People are snapping, tweeting and IG’ing and updating social media all the time, but there’s no catches or hangers for people to find out more. One of the things that people mostly say about me is that they found me on social media, but what really caught them and made them sign up was my content on my website – how I wrote. How helpful I chose to be.  What I initiated. You can dilute a brand by not thinking it from one end to the other.

rock on

Add action to your personal mission statement

personal mission statement

You should create a personal mission statement, so you always know where you need to go, where your true north is.  My personal mission statement has become a way to adjust what I am doing and what choices I am making.

Another  important element is to start showing the world how you’re living your mission statement. Adding action and documenting those actions in pictures, blog posts, tweets, pins, snapchats, you name it. Documenting your journey is  something I refer to as “storyliving” – a word I have developed and a cornerstone of my branding work with my clients.

Actions and documenting those actions (the glossy word “storyliving”) when it comes to personal mission statements adds substance and trust to your brand. Suddenly you’re not only claiming you’re doing living your personal mission statement, you’re showing  the world around you how you’re true to yourself.

You’re not just sharing buzzwords and making your way to becoming an expert because of your brand. You’re consistently showing that you’re adding action upon action and that you mean what you say.

rock on

How to create a personal mission statement

how to create a personal mission statement

One of the pieces of advice I always come back to, when it comes to my client work is that I want them to “speak in manifestos”. When you work with complex messages, it is always beneficial to be able to go back to “oh that’s what we mean” – or “oh yeah that’s why we’re doing this”. Especially when you work in teams and across management levels. That’s why I always work with different cores and different manifestos with my clients: it simplifies messages and get’s everybody on the same level.

It has been important to me to have a personal mission statement that keeps on reminding me, why I am as I am and choose as I choose. Now, I don’t post my personal mission statement at home on my wall. It lingers in my journals ready for me to look at it and remind me at times where I forget it.

Steps to writing a personal mission statement

– Who inspires you and why?

The people who inspire you can change your perception of things.
I have always been amazed on how much influence the blogs I subscribe to; they have on my life. There’s some of them I have been following for more than ten years and some of them are new. Some of them, I have subscribed to for some time, unsubscribed, and then resubscribed again after some time. If you want to change parts of you, you have to change your input.
I am aware that what I read isn’t only links that are shared by my friends on Twitter, or by the blogs I follow, but it’s also defined by the books I read and the magazines. Without going into details, it’s just important that you know what the different “outlet’s” are giving you.

– Who do you want to be?

I am still at a place where I am just happy to breathe. I am happy that my health is going in the right direction. But I think someway along the way, I don’t want to let my illness define me.  I want to be a writer. I AM a writer. But I want to write more. I want to create more. I want to feel good. To me, it’s more important to ask who you want to be today, than who you want to be 30 years down the line. That’s also an important question to ask, but the world are sometimes a bit too goal-oriented to me.

When you have answered those questions – you’re well on your way to being able to draft a personal mission statement. It’s not an easy process, but if you map down all the important words that keep popping up in your head, you can quickly write something together that looks like a personal mission statement.

Here’s my personal mission statement:
“my mission is to change me for the better and share my process. I will do this with being a true, creative, unique and inspiring person.

I know it’s a bit “airy” but it has to be if my work, my health, and everything else in my life has to fit in there. I do create mission statements around ever “sub-area” such as “health” as well.

ps. My mission statement used to have a different tone to it. It used to be:

“my mission is to change the world for the better and share my process. I will do this with being a true, creative, unique and inspiring person.”

But believing that I change the world by changing myself, I changed it a while back. It became closer to the heart of me.

Get creating rockers!

rock on


What do you want to be when you grow up?

When I was a kid, I wanted to be a veterinarian. So badly, that I worked for a veterinarian for a week and then found out that I wasn’t going to be a veterinarian because I passed out a couple of times.

Then I wanted to be a rockstar. My vision of an ideal, was to be sitting on a couch and talk about rockn’roll.  And I became an alternative kind of rockstar, because of henrietteweber.com. A business rockn’roll chick/ avantgardist who rocks brands and preaches rockbandism. And who is a brand in her own way.

Sometimes things change when we grow up a bit more. These days all I want is a  for smile from the rockstar in the mirror and a firm believe that “I rock”.

But what else do I dream about being in my lifetime? We grow up a little every day right ? So how do I want every day to feel?  To me it’s very much the same with brands. Branding happens by the minute. It happens from a core of dreams, whether they are business, style, idea or entrepreneurial dreams. Growing up can be a statement.  a silent revolution against what’s going on in the world.

But me… I try to dress myself to match some of this:


Act like this:

thou shall not take shit

Be brave like this:


Malala Yousafzai

Feeling so happy being in a world where creativity can amount to this (and you can purchase it!):

kate spade clutch

And when I become more grown up – I will be rocking this:

florence claridge

How about you? Do you know what you want to be when you grow up?

Things I wish I had known from the beginning of building the personal brand know as Henriette Weber











My “personal brand” kind of snook up on me in the middle of the night. When I started henrietteweber.com back in 2005 I had no intention of turning it into a brand – as little as I had intended for it to be read by anybody else than my english-speaking friends.

It kind of grew on me, to a place where I know that people come to me for advice, launches  and strategies around marketing, branding and identity – because I am – well- Me. When I saw that I myself was the core reason for people to purchase my services both here on henrietteweber.com and on Toothless Tiger, I started to get strategic around my brand – or myself. So here’s a small recap what I think I’ve done well -and what I could have done more of.

Here’s what I wish I would have done more of:

Seeing it as a business  and have been more targeted in my content. 

Henrietteweber.com didn’t start out as a business – but it fast became a way for me to rant and vent about stuff I thought was wrong with the world. I wish I would have written 2 blogposts a day and build on it all the time. I wish I would have identified what it should have been about and stuck to that instead of doing things that might not fit with the brand – but I thought was cool.

Set up the newsletter from beginning

I wish I would have set up my danish and english newsletters from the beginning because they make so much sense for me to publish, They come out every 2nd week and they are filled with stuff I love and stuff I think is valuable for people who reads them. However they have only excisted for 2 years or so, because I, naive and curly as I can be, chose to stick to the blog for a long while. The point is, that where the blogformat reaches some people, newsletters reaches some other people. Everytime I send out a newsletter I get requests for something. Everytime I write a blogpost people send me emails saying how much they like them. Two very different but important things to keep me going and making me feel love and blessed with cool people around me. thank you!=)

Interview more people and get more guestblogposts from my network on henrietteweber.com

Very early on, I decided not to get guestblogposts from people I didn’t know well, but I think I should have interviewed more people on here for the blog – around digital marketing, branding and identity.

Create more videos. 

I love to create videos and I wish I would have done it more and structured it more, normally it became some really cool return on involvement videos, that was captured really fast, but where the message could have been stretched and made more creative.

Things I think I’ve done pretty well

I showed up at the events in my area of work:

For the first couple of  years, one of the heavy things on my budget for Toothless Tiger was conferences and large european events in the field I wanted to work in, with the people I was inspired by. and let me tell you how many people there are doing awesome things in digital – A lot. So here I was

I did events myself: 

Geekdinners, Barcamps, Geek Girl Meetups, Social Media Club meetings, I have done them all =) and I love it, but it’s a lot of work=)

I published blogposts that spoke my mind

It made people Love me or hate me – which is how I would like to have it. It’s so important to me that I don’t feel like people are indifferent about me.

I spoke at a lot of events

Sometimes really cool events, other times really bad events. However It made me structure my talks a lot and it made me have a large amount of people who knew what I wanted to do with the world and where I came from.

I transformed ideas into blogposts into e-books, books and manifestos

I knew that my way to make this fun for me, was to keep adding my own 2 cents – not just linking to other people. So I made up maps in my head and put them out there in the world. Like my ebook: why every company should be a rockband, which was a blogpost on toothlesstiger.com, then a talk at the Shift Conference in Portugal, then an ebook, then another talk, then a part of my danish book Return on Involvement, and now one of the pillars of my work around involvement.

And you ? have you been here for a long while ? what would you have liked to see me do more of ? what have you liked in particularly ? any ideas or comments are greatly appreciated =)

Be guys – just Be.



Creating an empire of you

Have you ever thought about – that you could create an empire of you ? Especially with the tools available on the net these days. You can become your own business (and business plan).. isn’t that just super-awesome-amazing ? I think it rocks. So here’s a snippet of the new Henriette Weber design – and it’s going to have so much more of me. Really It’s totally me, and there’s going to be more =)

Where Toothless Tiger is my workplace, henrietteweber.com is going to contain my wisdom and my wonderings given to you in a blog and newsletter format. I have even added a danish newsletter to the site – the blog will be kept in english though – as it has been for the last 5 years…

Anyway – I have a to-do list of 30 things I want to add to the site – so I’ll get on with it and let you have a rockin weekend =)