Make your brand stand out: Speak in taglines

speak in taglines

What makes brands vulnerable?: Not have gone through the process of developing taglines.  Their inability to pave out in cement what they stand for. A huge part of working with your brand is to get these things developed.

Your brand lives inside people’s head, and it might mean something else than you imagine.

Your taglines can help direct the brand, so you have some control of what you stand for, being inside of people’s heads and all. r. It’s a way for people to get to know you better, and it’s a way for your brand not to be indifferent or simply not stand out from the competitors because you’re too ‘vanilla.’

What are great taglines?

Great taglines are sentences that add a sudden kind of ‘oommpff’ to a brand. It’s what differentiates. Depending on what industry you’re in, your taglines could be world-revolutionary. They could also be an off-spin of ‘having the customer in focus’ (which a lot of companies uses as a tagline, but it’s a given in the contemporary business world). It depends on your industry and how you want to position yourself. I would love to have a business world where more people spoke in taglines. It’s short, sweet, and it makes a whole lot of difference in your personal business world.

 

rock on

 

Add action to your personal mission statement

personal mission statement

You should create a personal mission statement, so you always know where you need to go, where your true north is.  My personal mission statement has become a way to adjust what I am doing and what choices I am making.

Another  important element is to start showing the world how you’re living your mission statement. Adding action and documenting those actions in pictures, blog posts, tweets, pins, snapchats, you name it. Documenting your journey is  something I refer to as “storyliving” – a word I have developed and a cornerstone of my branding work with my clients.

Actions and documenting those actions (the glossy word “storyliving”) when it comes to personal mission statements adds substance and trust to your brand. Suddenly you’re not only claiming you’re doing living your personal mission statement, you’re showing  the world around you how you’re true to yourself.

You’re not just sharing buzzwords and making your way to becoming an expert because of your brand. You’re consistently showing that you’re adding action upon action and that you mean what you say.

rock on