Iâ€™m convinced that a lot of people want to know how to do this artform. Â I myself, am going through a throat-shoveling period.Â Selling has always been a bit problematic for me, because I want to do it my way, and with integrity. Iâ€™ve written a bit about it before, with aÂ social media/strategic sales angle, but I want to elaborate more on it.
As I see it with online sales, Â the thing you really want people to do is to sign up to get more â€“ get them so close so you know them well (and get them to love you and think youâ€™re cool. If they donâ€™t then they can go someplace else =)
I used to absolutely despise selling offline. I used to hate the â€œI wanna get money from you guys and Iâ€™ll give you something really valuableâ€ and Â â€œletâ€™s meet and have coffee and you can tell me what you can do for meâ€. Yuck.
Luckily my clients love my work, so thatâ€™s not the point. The point is that I am so desperately afraid that people will think I suck =) Iâ€™m afraid you guys will hate me if I reach out and say â€œhey! buy me!â€..
BUT â€“ that has changed â€“ Some of you may know that thereâ€™s a new guy in Toothless Tiger town â€“ the awesomeÂ Mark Bandte, and heâ€™s fantastic at shoveling stuff down peoples throats with integrity and with Toothless Tiger style. Heck I canâ€™t even call it shoveling anymore! I call it â€œselling to cool cats and kittensâ€.
But even though Mark is doing wonders for the tiger, the real fantastic transformation is within me. Because I found out that it doesnâ€™t have to be â€œcold canvas sellingâ€,
Like some sales coaches are saying, and what I was schooled to believe. Sales = bothering people. I will not pick up the phone and call random people! Never ever ever.
I found out that I could actually be really strategic about it and define who I thought wasÂ cool enough to work with me, and that I only wanted to work with cool people. I could use all my energy on targeting those companies and give them so much value before they bought anything, so they would buy my hours afterwards â€“ so far it has worked. I’m totally selective to the point of obsession =)
I used to live on a planet where selling was black and whiteâ€¦ And now Iâ€™ve figured out, that I am actually pretty good at it, and that you can adjust it. Â Heck I might even do a â€œsales with integrity, fuck cold canvasâ€ online workshop. Because I think itâ€™s brilliant, and It has raised my confidence in my approach to other people.
Oh, another person that has changed my views on selling, isÂ Kim Duke of the sales divas.Â Â Her newsletter rocks (it says on the site that itâ€™s only for women, but if the men just cross-dress for this one, I guess itâ€™s ok).
On the danish site of thingsÂ Anna Thygesen is totally fantastic in the latest episode of the energitte podcast (only in danish) but a 2 hour podcast about sales? I’m totally on (oh andÂ Anna if youâ€™re reading this, I will totally book you to look things over when I think I’m ready for it =)
Who do you think rock sales and why? I’m looking for more inspiration in a field Iâ€™ve never seen myself in =)