When I was a kid, I wanted to be a veterinarian. So badly, that I worked for a veterinarian for a week and then found out that I wasn’t going to be a veterinarian because I passed out a couple of times.
Then I wanted to be a rockstar. My vision of an ideal, was to be sitting on a couch and talk about rockn’roll. And I became an alternative kind of rockstar, because of henrietteweber.com. A business rockn’roll chick/ avantgardist who rocks brands and preaches rockbandism. And who is a brand in her own way.
Sometimes things change when we grow up a bit more. These days all I want is a for smile from the rockstar in the mirror and a firm believe that “I rock”.
But what else do I dream about being in my lifetime? We grow up a little every day right ? So how do I want every day to feel? To me it’s very much the same with brands. Branding happens by the minute. It happens from a core of dreams, whether they are business, style, idea or entrepreneurial dreams. Growing up can be a statement. a silent revolution against what’s going on in the world.
But me… I try to dress myself to match some of this:
Act like this:
Be brave like this:
Feeling so happy being in a world where creativity can amount to this (and you can purchase it!):
And when I become more grown up – I will be rocking this:
How about you? Do you know what you want to be when you grow up?
here it is. my silent revolution manifesto:
The silent revolution is a movement WITHIN people to cope with the everyday information overload due to consumerism and marketing.
Nowadays we get so much information that there is no way that we can cope with it.
Not convinced? take a look at your inbox, or television or kids. Add your rss feed and your personal network. Stir it up with the products the media wants you to buy. Add a little touch of whatever the society wants you to be like – and you are almost there
Every company in the world wants you as it’s target group. They customize and scale themselves across branches and media.
In the world of today (and tomorrow) you will always be pressured. Deal with it!
What we need now is the best tools to make more time available – and they are currently being developed and marketed.
As a PR person, by now I know, that the chances of getting through to your audience via mainstream media ( TV, Radio and newspapers) are almost nonexistant.
It’s deathexpensive too.
And it doesn’t succeed.
There is nothing new under the sun. Companies are desperate looking for growth, and still, everybody ( including your neighbor) wants to sell you something.
I know, you want to sell something too.
So what happens?
People start to make their own media, global mikro companies, freelance companies etc.
You can even start your own bank now.
Everything is possible.