Tag Archives: strategy

Identity is key to rock anything digitally

  Sometimes I wonder why many businesses seem to use social media, but fail to make it convert into something tangible, something on the bottomline, something that sticks to their identity, image and branding. Come to think of it, most … Continue reading

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The social network on steroids – my first thoughts on Google +

One of the things about the internet that I truely love, is the fact that what one day is super hot and where people hang, is not necessarily the same scenario the day after. People they are like nomads and … Continue reading

Should all startups move to Silicon Valley ?

So during the last couple of months the amount of times I’ve heard “we need to be based in the valley” from startups has increased – a lot. Yesterday I found a blogpost about the “european ecosystem” for startups – … Continue reading

Do you use personas when you strategize ?

If not… you should! When you do business development you tend to create a lot of strategies based on your target group(s). When you strategize around the web you should make the core of your marketing strategy the product. I … Continue reading

Why to use the social web strategically – no matter who you are

Last week I was on danish TV talking about two current cases in Denmark. The first was where a minister says some pretty bad things about a professor from Copenhagen Business School. The second one is a battle between an … Continue reading

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How to rock social media for strategic sales

In October I wrote a piece for my blog on amino.dk – that was wildly popular. So I decided to translate it into english and post it here as well – enjoy =) I have made an ally with an … Continue reading

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Lovers, haters, likers, ignorers and all that in between.

I got back from Roskilde Festival sunday night. Monday was for catching up on stuff and today I feel like creative writing. It’s fantastic, because it’s one of the things I love the most, the total flow of needing to … Continue reading

How trains can compete with planes =)

This is basically a shout out to some of the traincompanies around the world. Yesterday I went by train from Hamburg to Stockholm, via Copenhagen and Malmø. It was an 8 hour trainride, but I decided to go for it, … Continue reading