Here’s a small list of social media do’s and don’ts that was mapped down on a piece of paper at Henriette Weber Inc. HQ. It’s the structure of a talk that I did around CSR and social media a while back.
– define and show the substance of your brand
– engage people in the things you care about and you do
– Make sure you practice what you preach – also in public
– transform great ideas into great content
-facilitate the people saying great things about you
– be stupid
– maintain – be proactive instead. otherwise you’re not generating leads OR love.
You should create a personal mission statement, so you always know where you need to go, where your true north is. My personal mission statement has become a way to adjust what I am doing and what choices I am making.
Another important element is to start showing the world how you’re living your mission statement. Adding action and documenting those actions in pictures, blog posts, tweets, pins, snapchats, you name it. Documenting your journey is something I refer to as “storyliving” – a word I have developed and a cornerstone of my branding work with my clients.
Actions and documenting those actions (the glossy word “storyliving”) when it comes to personal mission statements adds substance and trust to your brand. Suddenly you’re not only claiming you’re doing living your personal mission statement, you’re showing the world around you how you’re true to yourself.
You’re not just sharing buzzwords and making your way to becoming an expert because of your brand. You’re consistently showing that you’re adding action upon action and that you mean what you say.