Tag Archives: value chain

Social network value chain: the brand is human

Tweet In this age of social media and networking, people are reaching out rather than merely waiting for brands to approach them. As a result, discoverability is important – a brand and its offerings need to be discovered with ease … Continue reading

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Introducing the social media value chain

Tweet I have been toying around with a social media value chain for a while, mainly to put my own social media work into boxes. So this is what I initially came up with: So as I said this is … Continue reading