What I do

I live a life on the crossroad between business, social web, coolness, trendspotting and involvement. This is my personal website: henrietteweber.com. A lot of you might know me from my position and work as a co-founder of the social web agency: Toothless Tiger, or for my unusual, successful, creative and extremely practical approach to marketing and branding.

So the social web – how do you work with it and around it? I write strategic maps of the future of business (with a marketing and branding ancle) for companies to implement. Kind of like a treasure map defined on where you are now and where you want to be business wise – and I can give you a crystal clear image on how you are going to get there, and how many shovels, great ideas, parrots, ropes and pirates you need to dig out the treasure. Here’s some recommendations from my clients and partners about my work.

I write books about the social web, I do talks about it , I advice about it, strategize about it and sometimes you can even catch me singing about it. I’ve been doing that for about 6 years now. So I guess that’s why I am, where I am. Right here on this website – my “online hub”, rockin’ the social web for my clients , and teaching you about it.

Here’s a 26:20 mins interview with me explaining what it is I do – and what my take on things are :

So what kind of work have I been doing lately ?

Advising for Lithos Natursten, Legeakademiet and Fashiolista, workshops and consulting for Nokia, community marketing for Jaiku, consulting on creative social media implementation and practices for The Organic Company,  consulting and social strategy for Pure Evolution, community marketing for Twingly,  webpage concept for Betsson, ebooks and consulting for Falck and campaign concept + social media training for Vestforbrænding. Rock it sessions for Republikken and Amazing Hall. Speaking gigs for Athenas, Center for ledelse and Dansk journalist forbund.

And I initiated (and still plan) Geek Girl Meetup Copenhagen and Social Media Club Copenhagen – together with other awesome people. Thats’ the way I roll..