{"id":108,"date":"2013-01-15T04:51:00","date_gmt":"2013-01-15T04:51:00","guid":{"rendered":"https:\/\/henrietteweber.com\/?p=108"},"modified":"2020-12-18T04:52:10","modified_gmt":"2020-12-18T04:52:10","slug":"what-is-return-on-involvement","status":"publish","type":"post","link":"https:\/\/henrietteweber.com\/index.php\/2013\/01\/15\/what-is-return-on-involvement\/","title":{"rendered":"What Is Return On Involvement?"},"content":{"rendered":"\n

Return on Involvement is what you get back from involving people offline and online. Most of the time, its value is in the form of love, fame, or business.<\/em><\/p>\n\n\n\n

I started 2013 out in a great way. The term, well my term: \u201cReturn on Involvement\u201d<\/a> had made it to the mashable 2013 buzzword list<\/a>. Involvement is what I breathe every day. I guess involvement was my revolution against social media tools becoming mainstream. I felt like I needed to go above the buzzword bingo and cliches attached to social media and the fact that everybody suddenly where a social media expert because they had created a Facebook page back in the Facebook hey-days.<\/p>\n\n\n\n

Return on Involvement is a term I have been working with for the past 4 years and also the title of my Danish book. Its mention on the mashable buzzword list increased the traffic to henrietteweber.com and toothlesstiger.com, my personal website, and my business website dramatically. Now, I can\u2019t say that I directly had a say in having them select Return on Involvement as a 2013 buzzword. However, I have a slight feeling that my preaching to the choir had done its share of the work. That and the fact that I have been announcing that I am launching the second edition of my book \u201cReturn on Involvement: How To Use The Social Web To Create Business Unusual\u201d, this time in English, summer 2013.<\/p>\n\n\n\n

Return on Involvement is not rocket science. It is, however, something I consistently remind social media experts about when they start getting all social media tools geeky.<\/p>\n\n\n\n

Why is Return on Involvement so important for social media?<\/h2>\n\n\n\n

Social media tool geekiness is something we had built a whole media industry around. For me, this industry is the same as looking at a hammer and observing that people who invented the hammer keeps adding features to it. The hammer is important in itself, but do we need to hear every time it has a new feature? \u201cOh, you just added a flashlight to the hammer.\u201d Good for you. It\u2019s not the important part, not to me at least. I have added the stuff I think is important about involvement in my involvement manifesto, which you can pick up on my website.<\/p>\n\n\n\n

Has anybody ever said to you: \u201cDo you remember that time on Facebook?\u201d<\/h2>\n\n\n\n

And then told a great story about what you had experienced on Facebook together?<\/p>\n\n\n\n

Never happened to me. And I have been a lot on Facebook.<\/p>\n\n\n\n

The important part is how these social media tools get you closer to people. Close enough to maintain an offline relation for some time without seeing people all the time. I have people in the US (I live in Elsinore, Denmark) who I type (not talk) more with than my neighbor or people in my city. For better or worse. I have friends I don\u2019t see anymore because we stopped talking and started a consistent social media relationship instead. The sort of relationship where we like each other updates a lot, but we don\u2019t connect or meet. We don\u2019t know each other anymore. Not in that way at least. I see a lot of her photos though. I also have a business that is facilitated by social media, so it\u2019s a double-edged sword. But I encourage you to see it as a facilitator instead of the core of the relationship.<\/p>\n\n\n\n

Typing isn\u2019t the core of the relationship not personal or business-wise.<\/h2>\n\n\n\n

Talking, meeting, and hanging out is.\u201d Ah, those champagne nights in Stockholm\u201d. \u201cThat one time we ran through the streets of London at 2 o’clock in the morning\u201d. \u201cThe food at that restaurant that we loved.\u201d Business-wise you can see these meetings as strategic dates. Generating stories together. To know people. To have something in common that can\u2019t be set as an \u201cinterest\u201d of ours on social media. Those are the experiences we need to share in order to deepen our relationship. In order to get from know to like to trust and to love.<\/p>\n\n\n\n

That is why you need to use social media in addition to stories and use online involvement as a facilitator for offline involvement. In combination, you can measure the return on involvement through hardcore online analytics tools.<\/p>\n","protected":false},"excerpt":{"rendered":"

Return on Involvement is what you get back from involving people offline and online. Most of the time, its value is in the form of love, fame, or business. I started 2013 out in a great way. The term, well my term: \u201cReturn on Involvement\u201d had made it to the mashable 2013 buzzword list. Involvement […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[30],"class_list":["post-108","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-return-on-involvement"],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":97,"url":"https:\/\/henrietteweber.com\/index.php\/2013\/01\/02\/return-on-involvement-made-it-to-mashables-buzzword-list-of-2013\/","url_meta":{"origin":108,"position":0},"title":"“Return On Involvement” Made It To Mashable’s Buzzword List of 2013","author":"Henriette Weber","date":"January 2, 2013","format":false,"excerpt":"Go Return on Involvement! I'm so happy to write this! I hope you feel energized and ready to get going for 2013 because I sure do. During my Christmas and New Year break, I suddenly saw that the traffic to henrietteweber.com started to skyrocket. It's something that always gets a\u2026","rel":"","context":"In \"Return on involvement\"","block_context":{"text":"Return on involvement","link":"https:\/\/henrietteweber.com\/index.php\/tag\/return-on-involvement\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":508,"url":"https:\/\/henrietteweber.com\/index.php\/2012\/02\/09\/the-zen-of-return-on-involvement\/","url_meta":{"origin":108,"position":1},"title":"The zen of Return on Involvement","author":"Henriette Weber","date":"February 9, 2012","format":false,"excerpt":"In these days of over-hyped social media, where everyone is grasping to digital as the next new goldmine, and everybody is a social media consultant or expert or whatever. There's often two words that comes to mind: SLOW DOWN. Seriously. Slow down. I could write some buzzline here saying \"it's\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":453,"url":"https:\/\/henrietteweber.com\/index.php\/2012\/06\/25\/return-on-involvement-return-on-investment\/","url_meta":{"origin":108,"position":2},"title":"Return on Involvement = Return on Investment","author":"Henriette Weber","date":"June 25, 2012","format":false,"excerpt":"https:\/\/www.youtube.com\/embed\/BJMb2ks31oM A couple of months back I was invited to do a KEA talk on \"return on involvement = return on investment\" at Copenhagen Commerce Academy. It's kind of like their own version of TED talks and I really dug it. I decided just to be me and let things\u2026","rel":"","context":"In "Keynotes"","block_context":{"text":"Keynotes","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/keynotes\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":492,"url":"https:\/\/henrietteweber.com\/index.php\/2012\/02\/24\/buzzword-bingo-wont-get-you-where-you-want-to-go-2\/","url_meta":{"origin":108,"position":3},"title":"Buzzword Bingo won’t get you where you want to go","author":"Henriette Weber","date":"February 24, 2012","format":false,"excerpt":"If buzzwords end up being something you're using as a value, you can really move mountains within your industry. You will finally be able to show that you practice as you preach. We have seen it various times with different businesses and startups that have dared to be