I believe that professionals engage more and more through their LinkedIn profile, reconnecting with their peers strategically.<\/p>\n\n\n\n
Every time I do a keynote on social media, the b2b members of the crowd are particularly interested in hearing me break down LinkedIn and in particular their LinkedIn profile for them.<\/p>\n\n\n\n
And I understand why. As the hottest professional networking site with over 200 million members, LinkedIn has launched a new design with some cool, customizable options for everyone. It has become more conversational and more of an interactive portfolio page than a CV. It\u2019s a nice transformation from those boring days where people would come only to peek through another member\u2019s resume info and then leave as quietly as they have arrived\u2026<\/p>\n\n\n\n
Of course, you don’t want to be left behind with all the changes you can do on your profile. Now that they are viewing your profile you might as well surprise them with the way you rock, right?<\/p>\n\n\n\n
The first change that will immediately affect you is the LinkedIn profile photo size (200×200 minimum or 500×500 maximum) providing you with a larger frame for your photo. I think that with the new “LinkedIn profile” picture size it’s increasingly important to have a professional style picture that shows only you.<\/p>\n\n\n\n
A larger photo frame provides you the opportunity to brand yourself. Whether you dressed and looked like a stern-looking queen or even a casual, comfortable hippie is your choice so long as your profile picture reflects the authentic, real you. Whatever you decide, I think it\u2019s wise to go for a professional headshot especially if you don\u2019t know much about photography.<\/p>\n\n\n\n
Besides your name, put some power words that will make you stand out. Replace your title with taglines, for example: “Henriette Weber: Business Unusual, Digital Strategist”. Your photo and your tagline are part of your caller id, and they will show up when you call someone on her phone. However, you are limited to only 40 characters, so you need to be super creative in describing yourself.<\/p>\n\n\n\n
You can prominently display your name or your brand by creating a unique, personalized public URL as LinkedIn allows you to change your profile link from a nonsensical string to your name or business. Mine is like this: http:\/\/www.linkedin.com\/in\/henrietteweber<\/a>. You can do this in a snap. Just go to the Profile tab, and then Edit Profile, find Public Profile, make the changes and, presto! You have personalized your URL<\/p>\n\n\n\n This is similar to your elevator pitch<\/a>. And like your elevator pitch, here is an excellent moment to present your best possible self to the professional world. I beg your pardon? No resume-speak please and make sure your unique personality comes through (read: speak like a human, not a bot).<\/p>\n\n\n\n Spend more time and emphasis in doing your summary because the competition is ruthless but if you do it well, you\u2019ll surely get hired. Get those keywords around your work going, and you will find that they are sometimes the reason you’re found on LinkedIn.<\/p>\n\n\n\n But first, build an engaged audience that can relate to your ideas and welcome your updates by focusing more on relevant content and never forgetting to add your take. You should also actively join in the fun by commenting on an activity, sharing it, and if you’re really busy simply liking it (but that doesn’t generate a lot of relationships, the two other options work much better for you).<\/p>\n\n\n\n Hands down – I like the Facebook group function much better than LinkedIn’s.<\/p>\n\n\n\n I know its plain common sense, but I\u2019ll say it anyhow. No constant pitching please; not on your profile and not in groups. Instead, focus on what\u2019s valuable for your network and no worries, they will reward you down the road.<\/p>\n\n\n\n And a very secret but a hot tip that works for me every time? Cut the summary short. Share some presentations about yourself and your product on Slideshare and make sure it’s right below your summary – around ten lines down. Even though it doesn’t show up on your public profile, it will get noticed when people surf LinkedIn. And because there isn’t a lot of pictures, it will gain instant curiosity. I have written about SlideShare implementation as well here (featuring a free worksheet)<\/a><\/p>\n\n\n\n Of course, there are still a lot of LinkedIn changes, but I think I have covered the most important ones\u2026 If you have LinkedIn ads available in your language, you could experiment with that (danish isn’t really covered – yet). They just integrated their company pages as well as your LinkedIn profile in HootSuite <\/a>and Buffer<\/a> so that’s really awesome too.<\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" I believe that professionals engage more and more through their LinkedIn profile, reconnecting with their peers strategically. How to create a rocking LinkedIn profile Every time I do a keynote on social media, the b2b members of the crowd are particularly interested in hearing me break down LinkedIn and in particular their LinkedIn profile for […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[32,25],"tags":[33],"class_list":["post-137","post","type-post","status-publish","format-standard","hentry","category-branding","category-social-media","tag-personal-branding"],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":588,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/03\/21\/want-to-connect-to-people-easier-use-the-add-a-personal-message\/","url_meta":{"origin":137,"position":0},"title":"Want to connect to people easier? use the “add a personal message”","author":"Henriette Weber","date":"March 21, 2011","format":false,"excerpt":"So, I feel really lucky because I have people adding me on FB and LinkedIn all the time - au contraire to the \"open\" version of Twitter - it's where I need to accept that I will be connected to these people. I think people are fascinating, but sometimes it\u2026","rel":"","context":"In "Networking"","block_context":{"text":"Networking","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/networking\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":603,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/03\/10\/should-companies-focus-more-on-facebook-than-their-own-site\/","url_meta":{"origin":137,"position":1},"title":"Should companies focus more on Facebook than their own site?","author":"Henriette Weber","date":"March 10, 2011","format":false,"excerpt":"This is a question that I get a lot when I speak at events and with my clients. To what extent should companies focus their activities on Facebook instead of their own site? I think facebook is really cool in some cases and not so cool in others\u2026 I love\u2026","rel":"","context":"In "Activist Branding"","block_context":{"text":"Activist Branding","link":"https:\/\/henrietteweber.com\/index.php\/category\/branding\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2025\/06\/image.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2025\/06\/image.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2025\/06\/image.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2025\/06\/image.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":508,"url":"https:\/\/henrietteweber.com\/index.php\/2012\/02\/09\/the-zen-of-return-on-involvement\/","url_meta":{"origin":137,"position":2},"title":"The zen of Return on Involvement","author":"Henriette Weber","date":"February 9, 2012","format":false,"excerpt":"In these days of over-hyped social media, where everyone is grasping to digital as the next new goldmine, and everybody is a social media consultant or expert or whatever. There's often two words that comes to mind: SLOW DOWN. Seriously. Slow down. I could write some buzzline here saying \"it's\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":217,"url":"https:\/\/henrietteweber.com\/index.php\/2015\/01\/29\/power-to-the-world-spice-up-your-traffic-to-old-blog-posts\/","url_meta":{"origin":137,"position":3},"title":"Power To The World! – Spice Up Your Traffic To Old Blog Posts","author":"Henriette Weber","date":"January 29, 2015","format":false,"excerpt":"I have been writing blog posts for quite some time now and I have been wondering how I could make it better, personal-wise, and branding alike. You know that scene in the movie Spinal Tap. The one where the guitarist says that he's the person in the world that can\u2026","rel":"","context":"In "Activist Branding"","block_context":{"text":"Activist Branding","link":"https:\/\/henrietteweber.com\/index.php\/category\/branding\/"},"img":{"alt_text":"spice up your traffic to old blogposts","src":"https:\/\/i0.wp.com\/henrietteweber.com\/files\/2015\/01\/spice-up-your-old-blogposts-850x1024.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/henrietteweber.com\/files\/2015\/01\/spice-up-your-old-blogposts-850x1024.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/henrietteweber.com\/files\/2015\/01\/spice-up-your-old-blogposts-850x1024.jpg?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/henrietteweber.com\/files\/2015\/01\/spice-up-your-old-blogposts-850x1024.jpg?resize=700%2C400 2x"},"classes":[]},{"id":110,"url":"https:\/\/henrietteweber.com\/index.php\/2013\/01\/21\/how-i-build-my-network-on-social-media\/","url_meta":{"origin":137,"position":4},"title":"How I Build my Network On Social Media","author":"Henriette Weber","date":"January 21, 2013","format":false,"excerpt":"Building your network on social media is only an introduction away Have you ever thought that people, in most cases, get a whole new world of leads and strategic relationships opened up to them when they connect with someone on social media? Ah! the smell of lead generation in the\u2026","rel":"","context":"In "Networking"","block_context":{"text":"Networking","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/networking\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":548,"url":"https:\/\/henrietteweber.com\/index.php\/2013\/01\/21\/how-i-build-strategic-relationships-on-social-media\/","url_meta":{"origin":137,"position":5},"title":"How I Build Strategic Relationships On Social Media","author":"Henriette Weber","date":"January 21, 2013","format":false,"excerpt":"Building strategic relationships on social media are only an introduction away Have you ever thought that people, in most cases, get a whole new world of leads and strategic relationships opened up to them when they connect with someone on social media? Ah! the smell of lead generation in the\u2026","rel":"","context":"In "Networking"","block_context":{"text":"Networking","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/networking\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/comments?post=137"}],"version-history":[{"count":1,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/137\/revisions"}],"predecessor-version":[{"id":138,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/137\/revisions\/138"}],"wp:attachment":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/media?parent=137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/categories?post=137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/tags?post=137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Rocking your LinkedIn summary<\/h3>\n\n\n\n
Provide and share relevant, useful info for your niche on LinkedIn<\/h3>\n\n\n\n
Join LinkedIn groups and make groups<\/h3>\n\n\n\n
Using SlideShare to build an exciting portfolio on LinkedIn.<\/h3>\n\n\n\n