{"id":158,"date":"2013-05-28T06:50:00","date_gmt":"2013-05-28T06:50:00","guid":{"rendered":"https:\/\/henrietteweber.com\/?p=158"},"modified":"2020-12-18T06:51:37","modified_gmt":"2020-12-18T06:51:37","slug":"business-unusual-create-the-best-viral-videos-and-make-your-message-stronger","status":"publish","type":"post","link":"https:\/\/henrietteweber.com\/index.php\/2013\/05\/28\/business-unusual-create-the-best-viral-videos-and-make-your-message-stronger\/","title":{"rendered":"Business Unusual: Create The Best Viral Videos And Make Your Message Stronger"},"content":{"rendered":"\n

Some of the best viral videos I’ve seen are from ImprovEverywhere<\/a>. I have been a huge fan of that channel and the work of Charlie Todd for years and years. I’m psyched because it seems like the happenings shake the status quo for a lot of people. In particular, the people in the videos. I mean, if I would have been in one of them, I would surely see the world as more creative and as a place where everything can happen. Well, I already do. I think it’s awesome that some people are committed to this instead of watching TV. I loved how they staged a fake U2 concert in the middle of NY<\/a>. Anyway, here are a few of my personal favorites from ImprovEverywhere.<\/p>\n\n\n\n

Best Buy Uniform Prank<\/a><\/p>\n\n\n\n

The Mini-Gold Open<\/a><\/p>\n\n\n\n

And an oldie but a goodie: Look Up More<\/a><\/p>\n\n\n\n

You can’t stop smiling watching these right? There’s a ton of them over on ImprovEverywhere’s Youtube Channel<\/a>. And if you’re in need of inspiration, I would suggest you go in, pick a random video and watch it. You will instantly feel better. But enough of the fan-whoring. Here are some commercials I think is largely inspired by ImprovEverywhere and they grabbing attention as well as some of the best viral videos.<\/p>\n\n\n\n

So what makes them into the best viral videos?<\/strong><\/h5>\n\n\n\n

Well, first of all, they have a huge element of surprise<\/strong>. Something is completely out of context.<\/p>\n\n\n\n

Then they have a huge involvement of people and community. <\/strong>They are both very staged and very planned. Almost in a flashmob kind of way, but then again not quite.<\/p>\n\n\n\n

They give the spectators a huge experience with a strong message. I can almost guarantee you that every one of the people who experienced either the action happening or they stop trafficking happening will tell their friends about it.<\/p>\n\n\n\n

They are shot in one take. <\/strong>And you even feel that when you see them on social media and in case studies afterward.<\/p>\n\n\n\n

I think that’s what you have to aim for to create the best viral videos. Here are two of my favorites:<\/p>\n\n\n\n

A dramatic surprise on a quiet square campaign.<\/p>\n\n\n\n

Stop the Traffik viral campaign.<\/p>\n\n\n\n

I love how these campaigns are inspiring and how they speak strong. But I am wondering how the people watching the actual events, felt? I mean, do they go “oh, it’s just a campaign”. Well, it’s not just a commercial message, it’s a viral video! And even though the actual event only took maybe 5 minutes to record, think about how many times it’s going to be looked upon on the internet.<\/p>\n\n\n\n

Creating videos is one way of connecting to a vast audience online, especially if it becomes viral. But in this article<\/a>, I will be discussing how I build strategic relationships on social media.<\/p>\n","protected":false},"excerpt":{"rendered":"

Some of the best viral videos I’ve seen are from ImprovEverywhere. I have been a huge fan of that channel and the work of Charlie Todd for years and years. I’m psyched because it seems like the happenings shake the status quo for a lot of people. In particular, the people in the videos. I […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[32],"tags":[60,62,61],"class_list":["post-158","post","type-post","status-publish","format-standard","hentry","category-branding","tag-content","tag-messaging","tag-videos"],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":534,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/04\/18\/the-preconditions-for-viral-effects\/","url_meta":{"origin":158,"position":0},"title":"The preconditions for viral effects","author":"Henriette Weber","date":"April 18, 2011","format":false,"excerpt":"Viral effect is all I live and work by these days. Here's something I have drawn up for you: I love to create infograms and stuff like that. I recently published my involvement manifesto. But today I give you something less serious and more playful: the preconditions of viral effects\u2026","rel":"","context":"In "Creative Futures"","block_context":{"text":"Creative Futures","link":"https:\/\/henrietteweber.com\/index.php\/category\/creative-futures\/"},"img":{"alt_text":"the preconditions for viral effects on the social web infogram","src":"\/files\/2011\/08\/viraleffectsinfogramnewsmall-723x1024.jpg","width":350,"height":200,"srcset":"\/files\/2011\/08\/viraleffectsinfogramnewsmall-723x1024.jpg 1x, \/files\/2011\/08\/viraleffectsinfogramnewsmall-723x1024.jpg 1.5x, \/files\/2011\/08\/viraleffectsinfogramnewsmall-723x1024.jpg 2x"},"classes":[]},{"id":468,"url":"https:\/\/henrietteweber.com\/index.php\/2012\/11\/05\/the-official-blogger-happiness-list-for-conferences\/","url_meta":{"origin":158,"position":1},"title":"The official blogger happiness list for conferences","author":"Henriette Weber","date":"November 5, 2012","format":false,"excerpt":"It's important to keep those bloggers happy=) Me. An official blogger. I guess it doesn't get more official than that title. I have been blogging from digital conferences for a long while but during the 3 last years, it has been as an official European blogger - running around at\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/henrietteweber.com\/index.php\/category\/writing\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":497,"url":"https:\/\/henrietteweber.com\/index.php\/2012\/02\/17\/yes-you-can-market-on-pinterest-if-you-are-pinteresting\/","url_meta":{"origin":158,"position":2},"title":"Yes, you can market on Pinterest if you are pinteresting","author":"Henriette Weber","date":"February 17, 2012","format":false,"excerpt":"So everybody is head over heels about pinterest. So am I. Even though I normally say \"nevermind the the tools, it's about how to connect with the people+businesses that uses them\" I think pinterest is super fun. It's not boring and community-setup like Facebook and Twitter and what have you.\u2026","rel":"","context":"In "Creativity & Storytelling"","block_context":{"text":"Creativity & Storytelling","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/creativity\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":235,"url":"https:\/\/henrietteweber.com\/index.php\/2015\/02\/04\/help-each-others-creativity\/","url_meta":{"origin":158,"position":3},"title":"Help Each Other’s Creativity","author":"Henriette Weber","date":"February 4, 2015","format":false,"excerpt":"I want to propose something to you. Something radical. Something that could shift your brand purpose and how others view you. I want us to help each other's creativity. I want you to see every friend connection as a mutual pact. 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In my previous life, as a digital guru, I always told my clients that the most powerful viral effects came from showing, telling, and informing people about things they didn't know they wanted to know.\u00a0 The \"telling\u2026","rel":"","context":"In "Spirituality"","block_context":{"text":"Spirituality","link":"https:\/\/henrietteweber.com\/index.php\/category\/spirituality\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/comments?post=158"}],"version-history":[{"count":1,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/158\/revisions"}],"predecessor-version":[{"id":159,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/158\/revisions\/159"}],"wp:attachment":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/media?parent=158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/categories?post=158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/tags?post=158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}