{"id":164,"date":"2013-07-04T06:58:00","date_gmt":"2013-07-04T06:58:00","guid":{"rendered":"https:\/\/henrietteweber.com\/?p=164"},"modified":"2020-12-18T07:01:23","modified_gmt":"2020-12-18T07:01:23","slug":"trigger-creative-conference-brand-your-band-workshop","status":"publish","type":"post","link":"https:\/\/henrietteweber.com\/index.php\/2013\/07\/04\/trigger-creative-conference-brand-your-band-workshop\/","title":{"rendered":"Trigger Creative Conference – Brand Your Band Workshop"},"content":{"rendered":"\n

Last week, I did a workshop called “Brand Your Band”. It was at Trigger Creative Conference in Borl\u00e4nge, Sweden where I shared my thoughts on rockbandism. I also featured my oldie-but-goodie ebook, “why every company should be a rockband<\/a>“.<\/p>\n\n\n\n

It was co-hosted by Niclas “Deeped” Strandh<\/a> and Jesper Wallerborg Almerud<\/a>.<\/p>\n\n\n\n

I had the time of my life running the “Brand Your Band” workshop. It was my first ever music industry conference, and hopefully not my life. I just loved the feeling at Tiger. All the nearness that is sometimes missing from tech-conferences-of-today (that I normally write from and speak at) was there. Bart Omlo, the organizer, and his team gave me a couple of epic nights. And I will be able to tell my grandchildren that I heard a Swedish rock band. They’re called Great Garb<\/a> and they were awesome! They played a gig just for us “VIPs” right next to the Swedish Lake Runn.<\/p>\n\n\n\n

\"great<\/a><\/figure><\/div>\n\n\n\n

The lake where nearby Gustav Vasa<\/a> hid from the Danes, kicked them out of Sweden and became king of Sweden. I’m not totally sure about this story tho. So if any Swedes are reading this and are thinking “boy, is she wrong”, then please mention it in the comments so I don’t look like a total ass =)<\/p>\n\n\n\n

My First Music Conference Experience<\/h4>\n\n\n\n

Being at my first music conference ever was a blast, the crowd wasn’t too big or too small, just how I like it. Why? Because it makes sure that you actually get to meet everybody. I got home to Helsing\u00f8r being energized and with a ton of cool ideas, inspiration, and a ton of cool people in my pocket (well their business cards at least) that are also working creatively – just with music instead of branding, activism, substance, and involvement.<\/p>\n\n\n\n

And… Here’s our collective world record for very bad ideas summed up in a “bad idea manifesto”. You can’t see the words here, but head over to Pinterest for full insights on bad ideas<\/a>. (Remember rockers, it’s all about the statements)
<\/a><\/p>\n\n\n\n

Unfortunately, I had to leave on the 2nd day of the conference. I missed the last party which people told me was crazy fun.<\/p>\n\n\n\n

Some of my other highlights were the people at the conference (they deserve the second mention), the bands: Me The Tiger<\/a>, The Deer Tracks<\/a>, Good Harvest<\/a>, Doris Hopp<\/a>, Million Dollar Babies<\/a>,<\/p>\n\n\n\n

And a special mention to BoomTown<\/a> who’s a music incubator to support music in Dalarna. How awesome is that?<\/p>\n\n\n\n

So if any of you ever want my curly head in Borl\u00e4nge again, I would love to come!<\/p>\n\n\n\n

\"rock<\/figure>\n","protected":false},"excerpt":{"rendered":"

Last week, I did a workshop called “Brand Your Band”. It was at Trigger Creative Conference in Borl\u00e4nge, Sweden where I shared my thoughts on rockbandism. I also featured my oldie-but-goodie ebook, “why every company should be a rockband“. It was co-hosted by Niclas “Deeped” Strandh and Jesper Wallerborg Almerud. I had the time of my life […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[32],"tags":[16,17,64],"class_list":["post-164","post","type-post","status-publish","format-standard","hentry","category-branding","tag-conferences","tag-events","tag-workshops"],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":74,"url":"https:\/\/henrietteweber.com\/index.php\/2012\/11\/07\/spectacular-spectacular-is-theater-the-future-of-business-conferences\/","url_meta":{"origin":164,"position":0},"title":"Spectacular, Spectacular! Is Theater The Future of Business Conferences?","author":"Henriette Weber","date":"November 7, 2012","format":false,"excerpt":"Sometimes, when I attend different business conferences, there's always a part of them I really want to stay in. It's the \"how-to\" startup mode with the speakers who are actually turning their audience into something more than an audience. They are turning the people in the audience into hardcore implementers\u2026","rel":"","context":"In "Sustainable Business"","block_context":{"text":"Sustainable Business","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":344,"url":"https:\/\/henrietteweber.com\/index.php\/2017\/10\/24\/there-is-a-place-in-heaven-for-women-at-conferences-who-rock-it-out-together\/","url_meta":{"origin":164,"position":1},"title":"There is a place in heaven for women at conferences who rock it out together","author":"Henriette Weber","date":"October 24, 2017","format":false,"excerpt":"There's an old saying by Madeleine Albright saying \" there is a place in hell for women who don't help each other\". We've heard it over and over again. I would rather say that \"there is a place in heaven for women who rock it out together\". If that's so,\u2026","rel":"","context":"In "Feminism"","block_context":{"text":"Feminism","link":"https:\/\/henrietteweber.com\/index.php\/category\/feminism\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":468,"url":"https:\/\/henrietteweber.com\/index.php\/2012\/11\/05\/the-official-blogger-happiness-list-for-conferences\/","url_meta":{"origin":164,"position":2},"title":"The official blogger happiness list for conferences","author":"Henriette Weber","date":"November 5, 2012","format":false,"excerpt":"It's important to keep those bloggers happy=) Me. An official blogger. I guess it doesn't get more official than that title. I have been blogging from digital conferences for a long while but during the 3 last years, it has been as an official European blogger - running around at\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/henrietteweber.com\/index.php\/category\/writing\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":614,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/02\/24\/my-thoughts-on-my-personal-technological-revolution\/","url_meta":{"origin":164,"position":3},"title":"My thoughts on my personal technological revolution","author":"Henriette Weber","date":"February 24, 2011","format":false,"excerpt":"The last couple of days there has been a discussion going on in the danish Twitterverse about a blog post where he was sad about the social media\/technological revolution (in danish) -because it made him and his family sit in front of screens all the time. I think it raises\u2026","rel":"","context":"In "Sustainable Business"","block_context":{"text":"Sustainable Business","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":444,"url":"https:\/\/henrietteweber.com\/index.php\/2012\/08\/27\/have-digital-finally-arrived-at-the-correct-action-packed-plateau\/","url_meta":{"origin":164,"position":4},"title":"Have digital finally arrived at the correct action-packed plateau?","author":"Henriette Weber","date":"August 27, 2012","format":false,"excerpt":"I was so lucky that I got to attend the conference last week in Malm\u00f8. It was a great conference touching on all the different digital subjects and trends that's currently happening. And it was So good! just the type of conference that I have been missing for a while.\u2026","rel":"","context":"In "Networking"","block_context":{"text":"Networking","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/networking\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":229,"url":"https:\/\/henrietteweber.com\/index.php\/2015\/01\/03\/disruptive-thinking-brand-development-before-money-gain\/","url_meta":{"origin":164,"position":5},"title":"Disruptive Thinking: Brand Development Before Money Gain","author":"Henriette Weber","date":"January 3, 2015","format":false,"excerpt":"I had a link came through this morning from one of my Facebook friends about a Swedish media exec who was clearly disrupting the media world with her thinking and how she implemented things in her organization (link is in Swedish though, sorry rockers!). 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