{"id":168,"date":"2013-10-08T07:05:00","date_gmt":"2013-10-08T07:05:00","guid":{"rendered":"https:\/\/henrietteweber.com\/?p=168"},"modified":"2020-12-18T07:08:49","modified_gmt":"2020-12-18T07:08:49","slug":"going-to-dusseldorf-for-shift-relays-as-a-keynote-speaker-on-branding","status":"publish","type":"post","link":"https:\/\/henrietteweber.com\/index.php\/2013\/10\/08\/going-to-dusseldorf-for-shift-relays-as-a-keynote-speaker-on-branding\/","title":{"rendered":"Going To D\u00fcsseldorf For ‘Shift Relays’ As A Keynote Speaker On Branding"},"content":{"rendered":"

On Friday, I’m flying to D\u00fcsseldorf to be a keynote speaker for Shift Relays<\/a>. I’m going to talk about being real, branding for startups, and how they stick together.<\/p>\n

Actually, I am just going there to be a speaker but I am actually opening the program for SEO purposes. I need to have some content saying “Keynote Speaker”, so there you go.<\/p>\n

There’s a lot of stuff that I am not an expert in, but being real and branding combined is a specialty of mine. I’m sitting here trying to figure out what should be my key points and I am building the whole presentation. I think it’s going to have some elements from this presentation that I did in Stockholm for Aggro Pekuliar<\/a> in May:<\/p>\n

Some case studies and finally my own case study around rockbandism, rockbands, and how it became\/I made it my brand.<\/p>\n\n\n

\"rock<\/figure>\n","protected":false},"excerpt":{"rendered":"

On Friday, I’m flying to D\u00fcsseldorf to be a keynote speaker for Shift Relays. I’m going to talk about being real, branding for startups, and how they stick together. Actually, I am just going there to be a speaker but I am actually opening the program for SEO purposes. I need to have some content […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[66],"tags":[67],"class_list":["post-168","post","type-post","status-publish","format-standard","hentry","category-keynotes","tag-rockbandism"],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":177,"url":"https:\/\/henrietteweber.com\/index.php\/2013\/10\/29\/dont-be-so-accessible-when-youre-a-public-speaker\/","url_meta":{"origin":168,"position":0},"title":"“Don’t Be So Accessible When You’re A Public Speaker”","author":"Henriette Weber","date":"October 29, 2013","format":false,"excerpt":"A couple of years back, I had a talk with a person who specialized in coaching personal brands to become a better public speaker. After a while, I found out that he was a truly great coach if you were into being a mainstream public speaker. But for me, a\u2026","rel":"","context":"In "Activist Branding"","block_context":{"text":"Activist Branding","link":"https:\/\/henrietteweber.com\/index.php\/category\/branding\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":474,"url":"https:\/\/henrietteweber.com\/index.php\/2012\/05\/07\/rockbandism-create-display-your-business-and-then-go-party\/","url_meta":{"origin":168,"position":1},"title":"Rockbandism: Create, display your business, and then go party!","author":"Henriette Weber","date":"May 7, 2012","format":false,"excerpt":"As you're probably aware, there's a large part of my business life that is driving on a very special fuel: rockn'roll. It's something that I'm super happy for, especially that other people are inspired by, and are using as means for more inspiration in business and (rockn'roll) leadership. Something I\u2026","rel":"","context":"In "Creative Futures"","block_context":{"text":"Creative Futures","link":"https:\/\/henrietteweber.com\/index.php\/category\/creative-futures\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":520,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/12\/08\/never-mind-personal-branding-start-creating-your-legacy\/","url_meta":{"origin":168,"position":2},"title":"Never mind personal branding, start creating your legacy","author":"Henriette Weber","date":"December 8, 2011","format":false,"excerpt":"Ah! Personal Branding! One of the things I've been working on lately is my whole attitude towards other people and especially people who take themselves too seriously. Because a lot of people do. As I said in a previous blogpost- I don't want to be taken seriously too much -\u2026","rel":"","context":"In "Activist Branding"","block_context":{"text":"Activist Branding","link":"https:\/\/henrietteweber.com\/index.php\/category\/branding\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":97,"url":"https:\/\/henrietteweber.com\/index.php\/2013\/01\/02\/return-on-involvement-made-it-to-mashables-buzzword-list-of-2013\/","url_meta":{"origin":168,"position":3},"title":"“Return On Involvement” Made It To Mashable’s Buzzword List of 2013","author":"Henriette Weber","date":"January 2, 2013","format":false,"excerpt":"Go Return on Involvement! I'm so happy to write this! I hope you feel energized and ready to get going for 2013 because I sure do. During my Christmas and New Year break, I suddenly saw that the traffic to henrietteweber.com started to skyrocket. It's something that always gets a\u2026","rel":"","context":"In \"Return on involvement\"","block_context":{"text":"Return on involvement","link":"https:\/\/henrietteweber.com\/index.php\/tag\/return-on-involvement\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":554,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/05\/16\/am-i-ready-for-some-data-love\/","url_meta":{"origin":168,"position":4},"title":"Am I ready for some Data Love ?","author":"Henriette Weber","date":"May 16, 2011","format":false,"excerpt":"So this minute I am sitting on the early train from Copenhagen to Berlin for some Data Love. Im heading down there for some days to do some intensive product writing, and participate in Next 11. - a conference I have been to before (next09\/2009 where I did a speech\u2026","rel":"","context":"In "Sustainable Business"","block_context":{"text":"Sustainable Business","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":164,"url":"https:\/\/henrietteweber.com\/index.php\/2013\/07\/04\/trigger-creative-conference-brand-your-band-workshop\/","url_meta":{"origin":168,"position":5},"title":"Trigger Creative Conference – Brand Your Band Workshop","author":"Henriette Weber","date":"July 4, 2013","format":false,"excerpt":"Last week, I did a workshop called \"Brand Your Band\". It was at Trigger Creative Conference in Borl\u00e4nge, Sweden where I shared my thoughts on rockbandism. I also featured my oldie-but-goodie ebook, \"why every company should be a rockband\". It was co-hosted by\u00a0Niclas \"Deeped\" Strandh\u00a0and Jesper Wallerborg Almerud. 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