{"id":233,"date":"2015-02-02T10:21:00","date_gmt":"2015-02-02T10:21:00","guid":{"rendered":"https:\/\/henrietteweber.com\/?p=233"},"modified":"2020-12-18T10:22:36","modified_gmt":"2020-12-18T10:22:36","slug":"how-to-market-your-creativity","status":"publish","type":"post","link":"https:\/\/henrietteweber.com\/index.php\/2015\/02\/02\/how-to-market-your-creativity\/","title":{"rendered":"How To Market Your Creativity"},"content":{"rendered":"\n

There is one aspect of creativity in particular; a hard nut to crack.<\/p>\n\n\n\n

It is when we take it to market.<\/strong><\/p>\n\n\n\n

Where it’s supposed to meet the world and stand tall on its own, like a beacon.<\/p>\n\n\n\n

Just like a stamp to your brand.
A developed marketable concept.
Painting ready to be sold.<\/p>\n\n\n\n

It is at that moment that we as artists, writers, and entrepreneurs are most vulnerable. It is when we show our work to the public. With a blog like this, we do this bit by bit every day. But sometimes we develop something larger. Something to make us thrive even more in this beautiful world in which we exist.<\/p>\n\n\n\n

You make your creativity consumable by labeling it.<\/p>\n\n\n\n

By calling it names.<\/p>\n\n\n\n

By adding “buy now” buttons all over it.<\/p>\n\n\n\n

By making it bigger and more product-like.<\/p>\n\n\n\n

And this is where the real challenge lies for creatives. Because we have to add an aspect to our creativity that not everyone has. That we have to develop and teach ourselves.<\/p>\n\n\n\n

It can be a huge frustration, but it can also feel like the ultimate success if we crack this hard nut and make it consumable. Purchasable.<\/p>\n\n\n\n

One of my absolute biggest takeaways from running a company for ten years is that labeling and packaging are, if not everything, then 80% of creativity. It’s how we make our creativity ready for consumption that defines how well we’re going to sell our ideas and our creativity.<\/p>\n\n\n\n

Here are more tips on how to improve your marketing using creativity, today.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

There is one aspect of creativity in particular; a hard nut to crack. It is when we take it to market. Where it’s supposed to meet the world and stand tall on its own, like a beacon. Just like a stamp to your brand.A developed marketable concept.Painting ready to be sold. It is at that […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[32,98],"tags":[],"class_list":["post-233","post","type-post","status-publish","format-standard","hentry","category-branding","category-creativity"],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":536,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/08\/17\/creativity-is-my-homeboy-and-i-love-him-to-pieces\/","url_meta":{"origin":233,"position":0},"title":"Creativity is my homeboy and I love him to pieces","author":"Henriette Weber","date":"August 17, 2011","format":false,"excerpt":"Next week Media Evolution\u00a0The Conference,\u00a0one of the coolest digital creativity conferences,\u00a0is taking place in Malm\u00f8. Yesterday, the always awesome\u00a0Joakim Jardenberg\u00a0wrote \u00a0the first piece\u00a0in a blog relay to put focus on some of the conference sessions, today it's my turn (yay!) and \u00a0tomorrow I'm handing the baton to\u00a0Helen Alfvegren. I'm looking\u2026","rel":"","context":"In "Creativity & Storytelling"","block_context":{"text":"Creativity & Storytelling","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/creativity\/"},"img":{"alt_text":"creativity is my homeboy","src":"\/files\/2011\/08\/creativity-is-my-homeboy-1024x568.jpg","width":350,"height":200,"srcset":"\/files\/2011\/08\/creativity-is-my-homeboy-1024x568.jpg 1x, \/files\/2011\/08\/creativity-is-my-homeboy-1024x568.jpg 1.5x, \/files\/2011\/08\/creativity-is-my-homeboy-1024x568.jpg 2x"},"classes":[]},{"id":231,"url":"https:\/\/henrietteweber.com\/index.php\/2015\/01\/15\/the-worst-thing-for-creativity\/","url_meta":{"origin":233,"position":1},"title":"The Worst Thing For Creativity","author":"Henriette Weber","date":"January 15, 2015","format":false,"excerpt":"The worst thing for creativity is NOT silence, the stillness of body or mind, nor procrastination. The worst things for creativity are: Comparing yourself to other people and thinking that they have it all while you have not-as-much.Complaining and whining, coming from a place of lack of ideas.Thinking you're not\u2026","rel":"","context":"In "Creativity & Storytelling"","block_context":{"text":"Creativity & Storytelling","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/creativity\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":385,"url":"https:\/\/henrietteweber.com\/index.php\/2006\/04\/10\/the-difference-between-innovation-and-creativity\/","url_meta":{"origin":233,"position":2},"title":"The difference between innovation and creativity","author":"Henriette Weber","date":"April 10, 2006","format":false,"excerpt":"Ah, the difference between innovation and creativity! I will only argue my point of view from a technology perspective ( hence, it is not said that it can't be used elsewhere)\u2026 if you look up innovation on wikipedia you will see this = \"the process of making improvements by introducing\u2026","rel":"","context":"In "Creative Futures"","block_context":{"text":"Creative Futures","link":"https:\/\/henrietteweber.com\/index.php\/category\/creative-futures\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":235,"url":"https:\/\/henrietteweber.com\/index.php\/2015\/02\/04\/help-each-others-creativity\/","url_meta":{"origin":233,"position":3},"title":"Help Each Other’s Creativity","author":"Henriette Weber","date":"February 4, 2015","format":false,"excerpt":"I want to propose something to you. Something radical. Something that could shift your brand purpose and how others view you. I want us to help each other's creativity. I want you to see every friend connection as a mutual pact. A pact where you not only sign up to\u2026","rel":"","context":"In "Activism & Sustainability"","block_context":{"text":"Activism & Sustainability","link":"https:\/\/henrietteweber.com\/index.php\/category\/activism\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":363,"url":"https:\/\/henrietteweber.com\/index.php\/2005\/08\/08\/share-my-enthusiasm-for-creativity\/","url_meta":{"origin":233,"position":4},"title":"Share my enthusiasm for creativity","author":"Henriette Weber","date":"August 8, 2005","format":false,"excerpt":"A part of me is extremely creative and actionable. It's almost like a lot of my ideas come from a huge enthusiasm for creativity that triggers creativity that again generates more enthusiasm. How awesome is that? Some days I would even say that I am inside my enthusiasm for creativity\u2026","rel":"","context":"In "Creativity & Storytelling"","block_context":{"text":"Creativity & Storytelling","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/creativity\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":277,"url":"https:\/\/henrietteweber.com\/index.php\/2015\/08\/07\/how-to-harm-your-creativity\/","url_meta":{"origin":233,"position":5},"title":"How To Harm Your Creativity","author":"Henriette Weber","date":"August 7, 2015","format":false,"excerpt":"Do you sometimes feel a struggle inside when you're working, not being able to bust free? Where, even though you have good intentions, you are not able to create? You feel like your creativity is harmed, and procrastination is something that you can't avoid - ending up checking your Facebook\u2026","rel":"","context":"In "Creativity & Storytelling"","block_context":{"text":"Creativity & Storytelling","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/creativity\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/comments?post=233"}],"version-history":[{"count":1,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/233\/revisions"}],"predecessor-version":[{"id":234,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/233\/revisions\/234"}],"wp:attachment":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/media?parent=233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/categories?post=233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/tags?post=233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}