{"id":238,"date":"2015-02-02T10:26:00","date_gmt":"2015-02-02T10:26:00","guid":{"rendered":"https:\/\/henrietteweber.com\/?p=238"},"modified":"2020-12-18T10:28:16","modified_gmt":"2020-12-18T10:28:16","slug":"hustle-yourself-larger","status":"publish","type":"post","link":"https:\/\/henrietteweber.com\/index.php\/2015\/02\/02\/hustle-yourself-larger\/","title":{"rendered":"Hustle Yourself Larger"},"content":{"rendered":"\n
\"eurythmics<\/a><\/figure>\n\n\n\n

Since I read this story I have meant to write about it here on henrietteweber.com.<\/a><\/p>\n\n\n\n

I love good marketing hustle, but I also love Eurythmics. At the beginning of the 00s, I started out in Marketing in London. At the time, their budget was a big zero. The startup I was working for didn’t have much money, and the first thing to be eliminated from the budget was the marketing and branding. I was told that they could afford my wages, but they couldn’t afford anything more than that.<\/p>\n\n\n\n

What’s a girl to do? Hustle. I hustled myself larger. There came to a point where I almost begged to be invited to “invite-only” industry parties. I was super active in forums and that is when I discovered a gem: Blogs.<\/p>\n\n\n\n

Through blogging, you can build relationships online without having to meet for coffee all the time. You can make your brand larger and express everything about your company. Even if it is remotely interesting to people, there’s a better chance of getting comments this way. This would then motivate you to write even more. Eventually, the people you met in the industry will know what you are up to. It is a big hustle but it can all suddenly become real. Then you don’t have to hustle anymore.<\/p>\n\n\n\n

We can all hustle. Things don’t always have to be built from the ground up. You can find a freelancer on odesk<\/a> or fiverr<\/a> or even hire a virtual assistant who can help you grow. Reach more people and build an empire. Just like Eurythmics.<\/p>\n","protected":false},"excerpt":{"rendered":"

Since I read this story I have meant to write about it here on henrietteweber.com. I love good marketing hustle, but I also love Eurythmics. At the beginning of the 00s, I started out in Marketing in London. At the time, their budget was a big zero. The startup I was working for didn’t have […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[32],"tags":[57],"class_list":["post-238","post","type-post","status-publish","format-standard","hentry","category-branding","tag-marketing"],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":199,"url":"https:\/\/henrietteweber.com\/index.php\/2014\/05\/05\/how-to-answer-the-infamous-so-what-do-you-do-question\/","url_meta":{"origin":238,"position":0},"title":"How To Answer The Infamous “So What Do You Do?” Question","author":"Henriette Weber","date":"May 5, 2014","format":false,"excerpt":"I think I speak for every entrepreneur on the planet when I say there's one question we get a lot. The infamous \"So what do you do?\" question. It's also something that we all try to answer to our best ability, depending on who we're talking to. I vary my\u2026","rel":"","context":"In "Entrepreneurship"","block_context":{"text":"Entrepreneurship","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/entrepreneurship\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":248,"url":"https:\/\/henrietteweber.com\/index.php\/2015\/03\/03\/social-media-dos-and-donts\/","url_meta":{"origin":238,"position":1},"title":"Social Media DO’s And DON’Ts","author":"Henriette Weber","date":"March 3, 2015","format":false,"excerpt":"Here's a small list of social media do's and don'ts that was mapped down on a piece of paper at Henriette Weber Inc. HQ. It's the structure of a talk that I did around CSR and social media a while back. Do: - Define and show the substance of your\u2026","rel":"","context":"In "Activist Branding"","block_context":{"text":"Activist Branding","link":"https:\/\/henrietteweber.com\/index.php\/category\/branding\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":233,"url":"https:\/\/henrietteweber.com\/index.php\/2015\/02\/02\/how-to-market-your-creativity\/","url_meta":{"origin":238,"position":2},"title":"How To Market Your Creativity","author":"Henriette Weber","date":"February 2, 2015","format":false,"excerpt":"There is one aspect of creativity in particular; a hard nut to crack. It is when we take it to market. Where it's supposed to meet the world and stand tall on its own, like a beacon. Just like a stamp to your brand.A developed marketable concept.Painting ready to be\u2026","rel":"","context":"In "Activist Branding"","block_context":{"text":"Activist Branding","link":"https:\/\/henrietteweber.com\/index.php\/category\/branding\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":520,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/12\/08\/never-mind-personal-branding-start-creating-your-legacy\/","url_meta":{"origin":238,"position":3},"title":"Never mind personal branding, start creating your legacy","author":"Henriette Weber","date":"December 8, 2011","format":false,"excerpt":"Ah! Personal Branding! One of the things I've been working on lately is my whole attitude towards other people and especially people who take themselves too seriously. Because a lot of people do. As I said in a previous blogpost- I don't want to be taken seriously too much -\u2026","rel":"","context":"In "Activist Branding"","block_context":{"text":"Activist Branding","link":"https:\/\/henrietteweber.com\/index.php\/category\/branding\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":554,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/05\/16\/am-i-ready-for-some-data-love\/","url_meta":{"origin":238,"position":4},"title":"Am I ready for some Data Love ?","author":"Henriette Weber","date":"May 16, 2011","format":false,"excerpt":"So this minute I am sitting on the early train from Copenhagen to Berlin for some Data Love. Im heading down there for some days to do some intensive product writing, and participate in Next 11. - a conference I have been to before (next09\/2009 where I did a speech\u2026","rel":"","context":"In "Sustainable Business"","block_context":{"text":"Sustainable Business","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":462,"url":"https:\/\/henrietteweber.com\/index.php\/2012\/06\/13\/identity-is-key-to-rock-anything-digitally\/","url_meta":{"origin":238,"position":5},"title":"Identity is key to rock anything digitally","author":"Henriette Weber","date":"June 13, 2012","format":false,"excerpt":"Sometimes I wonder why many businesses seem to use social media, but fail to make it convert into something tangible, something on the bottom line, something that sticks to their identity, image, and branding. 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