{"id":246,"date":"2015-03-03T10:41:00","date_gmt":"2015-03-03T10:41:00","guid":{"rendered":"https:\/\/henrietteweber.com\/?p=246"},"modified":"2020-12-18T10:42:41","modified_gmt":"2020-12-18T10:42:41","slug":"current-trends-in-disruptive-brand-building","status":"publish","type":"post","link":"https:\/\/henrietteweber.com\/index.php\/2015\/03\/03\/current-trends-in-disruptive-brand-building\/","title":{"rendered":"Current Trends In Disruptive Brand building"},"content":{"rendered":"\n

I see the business world right now as a place that’s frantically looking for disruption. The “old school” disruptive brands such as Amazon and Facebook has managed the digital transition very well, but at some point they went from being idealistically based to being stakeholder and money based. I know they are not the companies that are the least disruptive (some companies are not even looking at disruptive brand practices yet).<\/p>\n\n\n\n

A while back I wrote a comment for the Danish magazine Berlingske about living in a world with 800 million cover girls.<\/a> Everyone can take a selfie.  Is It very glitzy and glam, right? And at the same time so exponentially hollow and not grounded. I can’t tell you how many times I have met people who want to talk about using social media to promote a not-relatable, guru-like brand. Mainly because the brands themselves, think they are better than the people to whom they are relating. I can’t begin to describe how many business plans and yearly reports I have seen the word “connect” and “relationship. Then when it comes to disrupting a brand by connection and creating relationships, businesses chicken out because they are afraid of losing value by being “among the crowd” and not sitting on their high horse.<\/p>\n\n\n\n

Want to build a truly disruptive brand these days? Turn to the relatable and the nearness. See people eye to eye. The small things. The daily execution.  It might not look innovative on a day to day basis, but keep that course, put it in your communication and marketing plans, and you will be disruptive entire industries.<\/p>\n\n\n\n

\"rock<\/figure>\n","protected":false},"excerpt":{"rendered":"

I see the business world right now as a place that’s frantically looking for disruption. The “old school” disruptive brands such as Amazon and Facebook has managed the digital transition very well, but at some point they went from being idealistically based to being stakeholder and money based. I know they are not the companies […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[32,20],"tags":[97],"class_list":["post-246","post","type-post","status-publish","format-standard","hentry","category-branding","category-trends","tag-disruption"],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":253,"url":"https:\/\/henrietteweber.com\/index.php\/2013\/09\/06\/why-do-we-need-disruptive-trends\/","url_meta":{"origin":246,"position":0},"title":"Why Do We Need Disruptive Trends?","author":"Henriette Weber","date":"September 6, 2013","format":false,"excerpt":"The business world is in dire need of diversification. Every brand has a need to stand out these days. Enter stage: disruptive trends. Think about what Patagonia has done with their 'buy less' strategy. Standing out has become one of the primary reasons for selling your products. If you're good\u2026","rel":"","context":"In "Trends"","block_context":{"text":"Trends","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/trends\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":229,"url":"https:\/\/henrietteweber.com\/index.php\/2015\/01\/03\/disruptive-thinking-brand-development-before-money-gain\/","url_meta":{"origin":246,"position":1},"title":"Disruptive Thinking: Brand Development Before Money Gain","author":"Henriette Weber","date":"January 3, 2015","format":false,"excerpt":"I had a link came through this morning from one of my Facebook friends about a Swedish media exec who was clearly disrupting the media world with her thinking and how she implemented things in her organization (link is in Swedish though, sorry rockers!). Disruptive thinking leads to disruptive actions,\u2026","rel":"","context":"In "Activist Branding"","block_context":{"text":"Activist Branding","link":"https:\/\/henrietteweber.com\/index.php\/category\/branding\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":271,"url":"https:\/\/henrietteweber.com\/index.php\/2015\/07\/07\/seeing-airbnbs-business-model-as-old-school\/","url_meta":{"origin":246,"position":2},"title":"Seeing Airbnb’s Business Model As Old School","author":"Henriette Weber","date":"July 7, 2015","format":false,"excerpt":"What would happen to the disruptive business model, if we saw business models for cutting-edge companies such as Airbnb and Uber as old school? There are ideas for creating apps like \u201ctinder for xx\u201d or the \u201cnext Facebook\u201d. 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I remember\u2026","rel":"","context":"In "Activist Branding"","block_context":{"text":"Activist Branding","link":"https:\/\/henrietteweber.com\/index.php\/category\/branding\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":536,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/08\/17\/creativity-is-my-homeboy-and-i-love-him-to-pieces\/","url_meta":{"origin":246,"position":4},"title":"Creativity is my homeboy and I love him to pieces","author":"Henriette Weber","date":"August 17, 2011","format":false,"excerpt":"Next week Media Evolution\u00a0The Conference,\u00a0one of the coolest digital creativity conferences,\u00a0is taking place in Malm\u00f8. Yesterday, the always awesome\u00a0Joakim Jardenberg\u00a0wrote \u00a0the first piece\u00a0in a blog relay to put focus on some of the conference sessions, today it's my turn (yay!) and \u00a0tomorrow I'm handing the baton to\u00a0Helen Alfvegren. 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