{"id":248,"date":"2015-03-03T10:44:00","date_gmt":"2015-03-03T10:44:00","guid":{"rendered":"https:\/\/henrietteweber.com\/?p=248"},"modified":"2020-12-18T10:52:13","modified_gmt":"2020-12-18T10:52:13","slug":"social-media-dos-and-donts","status":"publish","type":"post","link":"https:\/\/henrietteweber.com\/index.php\/2015\/03\/03\/social-media-dos-and-donts\/","title":{"rendered":"Social Media DO&#8217;s And DON&#8217;Ts"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s a small list of social media do&#8217;s and don&#8217;ts that was mapped down on a piece of paper at Henriette Weber Inc. HQ. It&#8217;s the structure of a talk that I did around CSR and social media a while back.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Do:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Define and show the substance of your brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Engage people in the things you care about and what you do.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Make sure you practice what you preach, in private and in public.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Transform great ideas into great content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Facilitate the people saying great things about you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Don&#8217;t:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Be stupid.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Maintain, be proactive instead. Otherwise, you&#8217;re not generating leads OR love.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"200\" height=\"70\" src=\"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=200%2C70&#038;ssl=1\" alt=\"rock on\" class=\"wp-image-14\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s a small list of social media do&#8217;s and don&#8217;ts that was mapped down on a piece of paper at Henriette Weber Inc. HQ. It&#8217;s the structure of a talk that I did around CSR and social media a while back. Do: &#8211; Define and show the substance of your brand. &#8211; Engage people in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[32,25],"tags":[57],"class_list":["post-248","post","type-post","status-publish","format-standard","hentry","category-branding","category-social-media","tag-marketing"],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":629,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/02\/07\/do-something-awesome-with-your-workday\/","url_meta":{"origin":248,"position":0},"title":"Do something awesome with your workday","author":"Henriette Weber","date":"February 7, 2011","format":false,"excerpt":"Sometimes, like this morning, I find myself looking restlessly towards my to-do lists and my goals and projects. There are things on them that I needed to do a couple of weeks ago. Today, I just can't seem to get in the zone. Maybe it has something to do with\u2026","rel":"","context":"In &quot;Sustainable Business&quot;","block_context":{"text":"Sustainable Business","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":219,"url":"https:\/\/henrietteweber.com\/index.php\/2015\/01\/20\/using-a-notebook-as-the-first-step-in-idea-mapping\/","url_meta":{"origin":248,"position":1},"title":"Using A Notebook As The First Step In Idea Mapping","author":"Henriette Weber","date":"January 20, 2015","format":false,"excerpt":"The inspiration for this blog post came to me last night. At the time, I was attending a short seminar on Kickstarting 2015 with Mark Anthony. Mark is one of the finest motivational speakers in Denmark. It was a great night. Kickstarting 2015 is one of the first things I\u2026","rel":"","context":"In &quot;Ideas&quot;","block_context":{"text":"Ideas","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/ideas\/"},"img":{"alt_text":"notebook-for-idea-mapping","src":"https:\/\/i0.wp.com\/henrietteweber.com\/files\/2015\/01\/notebook-for-idea-mapping-768x1024.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/henrietteweber.com\/files\/2015\/01\/notebook-for-idea-mapping-768x1024.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/henrietteweber.com\/files\/2015\/01\/notebook-for-idea-mapping-768x1024.jpg?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/henrietteweber.com\/files\/2015\/01\/notebook-for-idea-mapping-768x1024.jpg?resize=700%2C400 2x"},"classes":[]},{"id":108,"url":"https:\/\/henrietteweber.com\/index.php\/2013\/01\/15\/what-is-return-on-involvement\/","url_meta":{"origin":248,"position":2},"title":"What Is Return On Involvement?","author":"Henriette Weber","date":"January 15, 2013","format":false,"excerpt":"Return on Involvement is what you get back from involving people offline and online. Most of the time, its value is in the form of love, fame, or business. I started 2013 out in a great way. The term, well my term: \u201cReturn on Involvement\u201d had made it to the\u2026","rel":"","context":"In \"Return on involvement\"","block_context":{"text":"Return on involvement","link":"https:\/\/henrietteweber.com\/index.php\/tag\/return-on-involvement\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":561,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/05\/02\/why-you-need-a-social-media-agency-taking-social-media-from-tactical-to-strategical\/","url_meta":{"origin":248,"position":3},"title":"Why you need a social media agency: taking social media from tactical to strategical","author":"Henriette Weber","date":"May 2, 2011","format":false,"excerpt":"So there's a lot of \"why you don't need a social media agency\/strategy\/something\" going on in the blogosphere . As always these things amuses me, mainly because I see them as fingerpointing in a world of content. Where what is called bullshit upon isn't necessarily people in general but \"types\u2026","rel":"","context":"In &quot;Social Media&quot;","block_context":{"text":"Social Media","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/social-media\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":524,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/11\/21\/free-rock-your-identity-e-book\/","url_meta":{"origin":248,"position":4},"title":"Free rock your identity e-book","author":"Henriette Weber","date":"November 21, 2011","format":false,"excerpt":"I love my work - but some things more than others. Today I feel so lucky because I get to launch my brand new e-book entitled \"rock your identity\". Here. Together with the best rockers in the world. \u00a0Seriously I love launching stuff and just see how things build up.\u2026","rel":"","context":"In &quot;Creative Futures&quot;","block_context":{"text":"Creative Futures","link":"https:\/\/henrietteweber.com\/index.php\/category\/creative-futures\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":623,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/02\/10\/now-tell-me-again-youre-a-social-media-expert-because-you-call-bullshit-on-other-social-media-experts\/","url_meta":{"origin":248,"position":5},"title":"Now tell me again: you&#8217;re a social media expert because you call bullshit on other social media experts?","author":"Henriette Weber","date":"February 10, 2011","format":false,"excerpt":"Social media experts are a hunted tribe these days. There's not one morning where I check into my feeds where I don't see a social media expert calling bullshit on other social media experts - defining them as the internet version of bad personal coaches. It amuses me, because it\u2026","rel":"","context":"In &quot;Social Media&quot;","block_context":{"text":"Social Media","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/social-media\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/comments?post=248"}],"version-history":[{"count":1,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/248\/revisions"}],"predecessor-version":[{"id":249,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/248\/revisions\/249"}],"wp:attachment":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/media?parent=248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/categories?post=248"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/tags?post=248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}