{"id":253,"date":"2013-09-06T12:47:00","date_gmt":"2013-09-06T12:47:00","guid":{"rendered":"https:\/\/henrietteweber.com\/?p=253"},"modified":"2021-01-06T12:49:05","modified_gmt":"2021-01-06T12:49:05","slug":"why-do-we-need-disruptive-trends","status":"publish","type":"post","link":"https:\/\/henrietteweber.com\/index.php\/2013\/09\/06\/why-do-we-need-disruptive-trends\/","title":{"rendered":"Why Do We Need Disruptive Trends?"},"content":{"rendered":"\n

The business world is in dire need of diversification. Every brand has a need to stand out these days. Enter stage: disruptive trends. Think about what Patagonia has done with their ‘buy less’ strategy.<\/a> Standing out has become one of the primary reasons for selling your products. If you’re good at spotting disruptive trends, you can get ahead of the competition. But if you’re great at implementing these trends you can hit a home run with your branding. You can save a gazillion dollars in marketing because you’ve already claimed the mind space of your clients and potential clients within that niche.<\/p>\n\n\n\n

This means that businesses are becoming more creative and making more state-of-the-art\/ cutting-edge products – in order to gain market share.<\/p>\n\n\n\n

If you can define disruptive trends and show the business world what it will look like in 3 years there a good chance that you can get ahead of the game.<\/p>\n","protected":false},"excerpt":{"rendered":"

The business world is in dire need of diversification. Every brand has a need to stand out these days. Enter stage: disruptive trends. Think about what Patagonia has done with their ‘buy less’ strategy. Standing out has become one of the primary reasons for selling your products. If you’re good at spotting disruptive trends, you […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20],"tags":[97,110],"class_list":["post-253","post","type-post","status-publish","format-standard","hentry","category-trends","tag-disruption","tag-innovation"],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":246,"url":"https:\/\/henrietteweber.com\/index.php\/2015\/03\/03\/current-trends-in-disruptive-brand-building\/","url_meta":{"origin":253,"position":0},"title":"Current Trends In Disruptive Brand building","author":"Henriette Weber","date":"March 3, 2015","format":false,"excerpt":"I see the business world right now as a place that's frantically looking for disruption. The \"old school\" disruptive brands such as Amazon and Facebook has managed the digital transition very well, but at some point they went from being idealistically based to being stakeholder and money based. I know\u2026","rel":"","context":"In "Activist Branding"","block_context":{"text":"Activist Branding","link":"https:\/\/henrietteweber.com\/index.php\/category\/branding\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":271,"url":"https:\/\/henrietteweber.com\/index.php\/2015\/07\/07\/seeing-airbnbs-business-model-as-old-school\/","url_meta":{"origin":253,"position":1},"title":"Seeing Airbnb’s Business Model As Old School","author":"Henriette Weber","date":"July 7, 2015","format":false,"excerpt":"What would happen to the disruptive business model, if we saw business models for cutting-edge companies such as Airbnb and Uber as old school? There are ideas for creating apps like \u201ctinder for xx\u201d or the \u201cnext Facebook\u201d. But what if we decided to start from a clean slate? Not\u2026","rel":"","context":"In "Sustainable Business"","block_context":{"text":"Sustainable Business","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":229,"url":"https:\/\/henrietteweber.com\/index.php\/2015\/01\/03\/disruptive-thinking-brand-development-before-money-gain\/","url_meta":{"origin":253,"position":2},"title":"Disruptive Thinking: Brand Development Before Money Gain","author":"Henriette Weber","date":"January 3, 2015","format":false,"excerpt":"I had a link came through this morning from one of my Facebook friends about a Swedish media exec who was clearly disrupting the media world with her thinking and how she implemented things in her organization (link is in Swedish though, sorry rockers!). Disruptive thinking leads to disruptive actions,\u2026","rel":"","context":"In "Activist Branding"","block_context":{"text":"Activist Branding","link":"https:\/\/henrietteweber.com\/index.php\/category\/branding\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":76,"url":"https:\/\/henrietteweber.com\/index.php\/2012\/11\/12\/what-is-going-to-be-new-at-le-web-of-things\/","url_meta":{"origin":253,"position":3},"title":"What Is Going To Be New at Le Web of things?","author":"Henriette Weber","date":"November 12, 2012","format":false,"excerpt":"The first week of December is something I look forward to every year. It is because it's spent at Le Web, in Paris. As an official blogger writing about the tricks and trends of the internet, business, and tomorrow. This year, the conference theme is \"Web of Things\" or \"Le\u2026","rel":"","context":"In "Sustainable Business"","block_context":{"text":"Sustainable Business","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":546,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/10\/04\/will-social-creativity-apps-kill-the-industry-of-ladies-magazines\/","url_meta":{"origin":253,"position":4},"title":"Will “social creativity” apps kill the industry of ladies magazines?","author":"Henriette Weber","date":"October 4, 2011","format":false,"excerpt":"Yesterday it happened.\u00a0I was standing in the kiosk on Snekkersten Station waiting for the train to get to the Toothless Tiger headquarters in Copenhagen. As usual, I start browsing the ladies' magazine aisle - looking if there was anything that could suit my need for instant inspiration. But I thought\u2026","rel":"","context":"In "Creativity & Storytelling"","block_context":{"text":"Creativity & Storytelling","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/creativity\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":536,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/08\/17\/creativity-is-my-homeboy-and-i-love-him-to-pieces\/","url_meta":{"origin":253,"position":5},"title":"Creativity is my homeboy and I love him to pieces","author":"Henriette Weber","date":"August 17, 2011","format":false,"excerpt":"Next week Media Evolution\u00a0The Conference,\u00a0one of the coolest digital creativity conferences,\u00a0is taking place in Malm\u00f8. Yesterday, the always awesome\u00a0Joakim Jardenberg\u00a0wrote \u00a0the first piece\u00a0in a blog relay to put focus on some of the conference sessions, today it's my turn (yay!) and \u00a0tomorrow I'm handing the baton to\u00a0Helen Alfvegren. I'm looking\u2026","rel":"","context":"In "Creativity & Storytelling"","block_context":{"text":"Creativity & Storytelling","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/creativity\/"},"img":{"alt_text":"creativity is my homeboy","src":"\/files\/2011\/08\/creativity-is-my-homeboy-1024x568.jpg","width":350,"height":200,"srcset":"\/files\/2011\/08\/creativity-is-my-homeboy-1024x568.jpg 1x, \/files\/2011\/08\/creativity-is-my-homeboy-1024x568.jpg 1.5x, \/files\/2011\/08\/creativity-is-my-homeboy-1024x568.jpg 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/comments?post=253"}],"version-history":[{"count":1,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/253\/revisions"}],"predecessor-version":[{"id":254,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/253\/revisions\/254"}],"wp:attachment":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/media?parent=253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/categories?post=253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/tags?post=253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}