{"id":265,"date":"2015-07-06T13:04:00","date_gmt":"2015-07-06T13:04:00","guid":{"rendered":"https:\/\/henrietteweber.com\/?p=265"},"modified":"2021-01-06T13:06:45","modified_gmt":"2021-01-06T13:06:45","slug":"make-your-brand-stand-out-speak-in-taglines","status":"publish","type":"post","link":"https:\/\/henrietteweber.com\/index.php\/2015\/07\/06\/make-your-brand-stand-out-speak-in-taglines\/","title":{"rendered":"Make Your Brand Stand Out: Speak In Taglines"},"content":{"rendered":"\n
\"speak<\/a><\/figure>\n\n\n\n

What makes brands vulnerable? The answer is not having gone through the process of developing taglines. Their inability to pave out in cement what they stand for. A huge part of working with your brand is to get these things developed.<\/p>\n\n\n\n

Your brand lives inside people\u2019s heads and it might mean so much more to them than you imagine.<\/p>\n\n\n\n

Your taglines can help direct the brand. You have some control of what you stand for, being inside of people\u2019s heads and all. r. It\u2019s a way for people to get to know you better, and it\u2019s a way for your brand not to be indifferent or simply not stand out from the competitors because you\u2019re too \u2018vanilla.’<\/p>\n\n\n\n

What are the great taglines?<\/strong><\/p>\n\n\n\n

Great taglines are sentences that add a sudden kind of \u2018oompf\u2019 to a brand. It\u2019s what differentiates. Depending on what industry you\u2019re in, it could be world-revolutionary. They could also be an off-spin of \u2018having the customer in focus\u2019 (which a lot of companies use as a tagline, but it\u2019s a given in the contemporary business world). It depends on your industry and how you want to position yourself. I would love to have a business world where more people spoke in taglines. It\u2019s short, sweet, and it makes a whole lot of difference in your personal business world.<\/p>\n\n\n\n

Here are some examples of company taglines<\/a> that might help you come up with an idea of your own.<\/p>\n\n\n\n

\"rock<\/figure>\n","protected":false},"excerpt":{"rendered":"

What makes brands vulnerable? The answer is not having gone through the process of developing taglines. Their inability to pave out in cement what they stand for. A huge part of working with your brand is to get these things developed. Your brand lives inside people\u2019s heads and it might mean so much more to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[32],"tags":[115,114],"class_list":["post-265","post","type-post","status-publish","format-standard","hentry","category-branding","tag-brand-statement","tag-taglines"],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":274,"url":"https:\/\/henrietteweber.com\/index.php\/2015\/07\/05\/5-tips-on-building-your-personal-brand-strategy\/","url_meta":{"origin":265,"position":0},"title":"5 Tips On Building Your Personal Brand Strategy","author":"Henriette Weber","date":"July 5, 2015","format":false,"excerpt":"Do you have a personal brand strategy? 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This is one way of putting your name and\u2026","rel":"","context":"In "Activist Branding"","block_context":{"text":"Activist Branding","link":"https:\/\/henrietteweber.com\/index.php\/category\/branding\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":229,"url":"https:\/\/henrietteweber.com\/index.php\/2015\/01\/03\/disruptive-thinking-brand-development-before-money-gain\/","url_meta":{"origin":265,"position":4},"title":"Disruptive Thinking: Brand Development Before Money Gain","author":"Henriette Weber","date":"January 3, 2015","format":false,"excerpt":"I had a link came through this morning from one of my Facebook friends about a Swedish media exec who was clearly disrupting the media world with her thinking and how she implemented things in her organization (link is in Swedish though, sorry rockers!). 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