{"id":283,"date":"2015-09-22T12:36:00","date_gmt":"2015-09-22T12:36:00","guid":{"rendered":"https:\/\/henrietteweber.com\/?p=283"},"modified":"2021-01-07T12:37:32","modified_gmt":"2021-01-07T12:37:32","slug":"support-your-brand-with-small-products","status":"publish","type":"post","link":"https:\/\/henrietteweber.com\/index.php\/2015\/09\/22\/support-your-brand-with-small-products\/","title":{"rendered":"Support Your Brand With Small Products"},"content":{"rendered":"\n
\"small<\/a><\/figure>\n\n\n\n

You should indulge sometimes when you continuously build your brand online as well as offline. You should do small investments to support your brand. Things such as custom-designed pencils and pens. Postcards. Envelopes.<\/p>\n\n\n\n

These are just some examples of small products that may surprise people.<\/p>\n\n\n\n

Such as an old school logoed letter seal (as seen above).<\/p>\n\n\n\n

Such as custom made pencils:<\/p>\n\n\n\n

\"gold<\/a><\/figure>\n\n\n\n

Why? I believe, now more than ever, that you need something analog and real to support your (online) business and brand. I believe that everything needs to be anchored in the real world.  And luckily there are so many creative products you can choose to anchor.<\/p>\n\n\n\n

You can choose to buy envelopes and postcards if you agree with this concept but I consider it a good investment to get a designer to set it up properly for you. That way, your target customers would feel more connected personally, having custom-made products specially designed for your business.<\/p>\n\n\n\n

And one could argue if it’s to indulge, to send out postcards in envelopes all the time – just postage wise.<\/p>\n\n\n\n

Sending out postcards and envelopes might cost you postage, that is a fact. But we can all agree that it feels more personal to receive something in the mail than to simply receive an e-mail or a quick chat.<\/p>\n\n\n\n

What do you like to spend your money on? When it comes to analog items supporting your online business?<\/p>\n\n\n\n

\"rock<\/figure>\n","protected":false},"excerpt":{"rendered":"

You should indulge sometimes when you continuously build your brand online as well as offline. You should do small investments to support your brand. Things such as custom-designed pencils and pens. Postcards. Envelopes. These are just some examples of small products that may surprise people. Such as an old school logoed letter seal (as seen […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[32],"tags":[33],"class_list":["post-283","post","type-post","status-publish","format-standard","hentry","category-branding","tag-personal-branding"],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":170,"url":"https:\/\/henrietteweber.com\/index.php\/2013\/10\/21\/that-old-i-should-totally-build-a-brand-around-this-idea-feeling\/","url_meta":{"origin":283,"position":0},"title":"That Old “I Should Totally Build a Brand Around This Idea” Feeling","author":"Henriette Weber","date":"October 21, 2013","format":false,"excerpt":"I think it's sad that people are so in doubt about what kind of personal or corporate brand they can be. The kind of brand that is aligned with them. A brand is something that should be closely aligned with your identity or personality. I totally get where you're coming\u2026","rel":"","context":"In "Activist Branding"","block_context":{"text":"Activist Branding","link":"https:\/\/henrietteweber.com\/index.php\/category\/branding\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":164,"url":"https:\/\/henrietteweber.com\/index.php\/2013\/07\/04\/trigger-creative-conference-brand-your-band-workshop\/","url_meta":{"origin":283,"position":1},"title":"Trigger Creative Conference – Brand Your Band Workshop","author":"Henriette Weber","date":"July 4, 2013","format":false,"excerpt":"Last week, I did a workshop called \"Brand Your Band\". It was at Trigger Creative Conference in Borl\u00e4nge, Sweden where I shared my thoughts on rockbandism. I also featured my oldie-but-goodie ebook, \"why every company should be a rockband\". It was co-hosted by\u00a0Niclas \"Deeped\" Strandh\u00a0and Jesper Wallerborg Almerud. I had\u2026","rel":"","context":"In "Activist Branding"","block_context":{"text":"Activist Branding","link":"https:\/\/henrietteweber.com\/index.php\/category\/branding\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":246,"url":"https:\/\/henrietteweber.com\/index.php\/2015\/03\/03\/current-trends-in-disruptive-brand-building\/","url_meta":{"origin":283,"position":2},"title":"Current Trends In Disruptive Brand building","author":"Henriette Weber","date":"March 3, 2015","format":false,"excerpt":"I see the business world right now as a place that's frantically looking for disruption. The \"old school\" disruptive brands such as Amazon and Facebook has managed the digital transition very well, but at some point they went from being idealistically based to being stakeholder and money based. I know\u2026","rel":"","context":"In "Activist Branding"","block_context":{"text":"Activist Branding","link":"https:\/\/henrietteweber.com\/index.php\/category\/branding\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":168,"url":"https:\/\/henrietteweber.com\/index.php\/2013\/10\/08\/going-to-dusseldorf-for-shift-relays-as-a-keynote-speaker-on-branding\/","url_meta":{"origin":283,"position":3},"title":"Going To D\u00fcsseldorf For ‘Shift Relays’ As A Keynote Speaker On Branding","author":"Henriette Weber","date":"October 8, 2013","format":false,"excerpt":"On Friday, I'm flying to D\u00fcsseldorf to be a keynote speaker for Shift Relays. I'm going to talk about being real, branding for startups, and how they stick together. Actually, I am just going there to be a speaker but I am actually opening the program for SEO purposes. I\u2026","rel":"","context":"In "Keynotes"","block_context":{"text":"Keynotes","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/keynotes\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":248,"url":"https:\/\/henrietteweber.com\/index.php\/2015\/03\/03\/social-media-dos-and-donts\/","url_meta":{"origin":283,"position":4},"title":"Social Media DO’s And DON’Ts","author":"Henriette Weber","date":"March 3, 2015","format":false,"excerpt":"Here's a small list of social media do's and don'ts that was mapped down on a piece of paper at Henriette Weber Inc. HQ. It's the structure of a talk that I did around CSR and social media a while back. 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