{"id":353,"date":"2011-02-23T09:47:00","date_gmt":"2011-02-23T09:47:00","guid":{"rendered":"https:\/\/henrietteweber.com\/?p=353"},"modified":"2021-04-18T17:36:43","modified_gmt":"2021-04-18T17:36:43","slug":"a-storyliving-web-without-give-aways","status":"publish","type":"post","link":"https:\/\/henrietteweber.com\/index.php\/2011\/02\/23\/a-storyliving-web-without-give-aways\/","title":{"rendered":"A storyliving web without give-aways?"},"content":{"rendered":"\n

I don’t really like give-aways and competitions. I think they are incredibly mainstream, and I don’t do mainstream very well. I do Storyliving very well indeed.<\/p>\n\n\n\n

I constantly deal with competitions in social media as a tool for content marketing, because competitions have become the commodity on the internet. That is the first thing you can think of when it comes to involving people in your brand on social media: competitions.<\/p>\n\n\n\n

‘Giving people cake’<\/h2>\n\n\n\n

I’m biased as I write this because I know that a lot of companies out there are trying to grasp the social media and win over more and more people to like them, involve them, engage them, follow them around like puppy dogs, digging what they do, making them into a cool company and brand. Adding them to an ever-growing community.<\/p>\n\n\n\n

However, my idealistic, outsider-ish self says that it becomes too much of a commodity for the public to sell their personal Facebook identity – and their network to win a competition on a Facebook page. You are giving these companies permission to be right in your center of attention as well as those around you: the newsfeed! My dismay is not the competition in itself. Heck sometimes I, myself even enter and win stuff (and I’m happy when I do!). My point is that;<\/p>\n\n\n\n

  1. It’s filling up my newsfeed on Facebook<\/strong>. I evangelize that with social media you have a hands-on tool to save the world for the better, and you<\/em> decide to earn your own fame instead, by doing Facebook competitions? What happened to storyliving ? aka. When you, in addition to telling the story (storytelling), document it on the social web?<\/li>
  2. It is filling up my RSS reader <\/strong>– the place I turn to daily to get my ladies magazine kick and getting to know what smart people think about business.<\/li>
  3. Competitions are so widely successful that it is the ONLY thing that a lot of companies do on Facebook to involve<\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"

    I don’t really like give-aways and competitions. I think they are incredibly mainstream, and I don’t do mainstream very well. I do Storyliving very well indeed. I constantly deal with competitions in social media as a tool for content marketing, because competitions have become the commodity on the internet. That is the first thing you […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[160],"tags":[161,29],"class_list":["post-353","post","type-post","status-publish","format-standard","hentry","category-storyliving","tag-competition","tag-platforms"],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":397,"url":"https:\/\/henrietteweber.com\/index.php\/2015\/03\/09\/add-action-to-your-personal-mission-statement\/","url_meta":{"origin":353,"position":0},"title":"Add Action To Your Personal Mission Statement","author":"Henriette Weber","date":"March 9, 2015","format":false,"excerpt":"You should create a personal mission statement, so you always know where you need to go, where your true north is.\u00a0 My personal mission statement has become a way to adjust what I am doing and what choices I am making. Another important element is to start showing the world\u2026","rel":"","context":"In "Activist Branding"","block_context":{"text":"Activist Branding","link":"https:\/\/henrietteweber.com\/index.php\/category\/branding\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":459,"url":"https:\/\/henrietteweber.com\/index.php\/2014\/08\/26\/my-personal-manifesto\/","url_meta":{"origin":353,"position":1},"title":"My Personal Manifesto","author":"Henriette Weber","date":"August 26, 2014","format":false,"excerpt":"Expect great things Keep on punking Making the force be with you Battling the status quo\/the mainstream The place where life meets money Where brands rise out of the ashes of boredom and similarities And where you believe in yourself and what your place should be in this world -\u2026","rel":"","context":"In "manifestos"","block_context":{"text":"manifestos","link":"https:\/\/henrietteweber.com\/index.php\/category\/creative-futures\/manifestos\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":754,"url":"https:\/\/henrietteweber.com\/index.php\/2025\/10\/27\/activist-feet-sacred-ground-hiking-lake-esrum\/","url_meta":{"origin":353,"position":2},"title":"Activist Feet, Sacred Ground: Hiking Lake Esrum","author":"Henriette Weber","date":"October 27, 2025","format":false,"excerpt":"Yesterday, I walked 26.2 kilometers around Lake Esrum \u2014 a training walk for the Mammutmarch in Berlin this Saturday, where I\u2019ll be walking 42 kilometers around the city. I\u2019m convinced I can do it. It will be a full marathon of movement, breath, and connection. The walk around Lake Esrum,\u2026","rel":"","context":"In "Activism & Sustainability"","block_context":{"text":"Activism & Sustainability","link":"https:\/\/henrietteweber.com\/index.php\/category\/activism\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2025\/10\/img_5802.jpg?fit=900%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2025\/10\/img_5802.jpg?fit=900%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2025\/10\/img_5802.jpg?fit=900%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2025\/10\/img_5802.jpg?fit=900%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":742,"url":"https:\/\/henrietteweber.com\/index.php\/2025\/10\/23\/vibing-a-soul-driven-framework-for-co-creation\/","url_meta":{"origin":353,"position":3},"title":"Vibing: A Soul-Driven Framework for Co-Creation","author":"Henriette Weber","date":"October 23, 2025","format":false,"excerpt":"A few days ago, something clicked. Vibe coding doesn\u2019t have to be limited to programming with AI. It can be a tool for co-creation, imagination, conceptualizing, designing \u2014 and yes, for coding. But more than that, vibing could become a way of working. A business method rooted in mood, transition,\u2026","rel":"","context":"In "Creativity & Storytelling"","block_context":{"text":"Creativity & Storytelling","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/creativity\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2025\/10\/img_5743.jpg?fit=900%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2025\/10\/img_5743.jpg?fit=900%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2025\/10\/img_5743.jpg?fit=900%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2025\/10\/img_5743.jpg?fit=900%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":730,"url":"https:\/\/henrietteweber.com\/index.php\/2025\/10\/19\/participatory-consciousness-walking-with-nature-not-against-it\/","url_meta":{"origin":353,"position":4},"title":"Participatory Consciousness: Walking with Nature, Not Against It","author":"Henriette Weber","date":"October 19, 2025","format":false,"excerpt":"Recently, I listened to an episode of Accidental Gods featuring architect and biomimicry pioneer Michael Pawlyn. Titled \u201cOf Beetles\u2019 Wings and Brittlestars: Using Biomimicry to Co-Create a Flourishing Future,\u201d it felt like a gentle nudge from the universe\u2014an invitation to weave his ideas into the tapestry I\u2019m currently creating, one\u2026","rel":"","context":"In "Activism & Sustainability"","block_context":{"text":"Activism & Sustainability","link":"https:\/\/henrietteweber.com\/index.php\/category\/activism\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2025\/10\/img_5723.jpg?fit=900%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2025\/10\/img_5723.jpg?fit=900%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2025\/10\/img_5723.jpg?fit=900%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2025\/10\/img_5723.jpg?fit=900%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":526,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/10\/31\/identity-in-a-world-with-800-million-covergirls\/","url_meta":{"origin":353,"position":5},"title":"Identity in a world with 800 million covergirls","author":"Henriette Weber","date":"October 31, 2011","format":false,"excerpt":"This is a translation of a comment about identity I did in the Danish newspaper, Berlingske Tidende last week.\u00a0You can see the original article here. Remember to call up your best friends so you know what they really feel like. I'm a person who thinks that you don't know how\u2026","rel":"","context":"In "Activist Branding"","block_context":{"text":"Activist Branding","link":"https:\/\/henrietteweber.com\/index.php\/category\/branding\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/comments?post=353"}],"version-history":[{"count":1,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/353\/revisions"}],"predecessor-version":[{"id":619,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/353\/revisions\/619"}],"wp:attachment":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/media?parent=353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/categories?post=353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/tags?post=353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}