{"id":366,"date":"2005-08-08T10:11:00","date_gmt":"2005-08-08T10:11:00","guid":{"rendered":"https:\/\/henrietteweber.com\/?p=366"},"modified":"2021-01-08T10:13:22","modified_gmt":"2021-01-08T10:13:22","slug":"why-should-every-company-have-a-blog","status":"publish","type":"post","link":"https:\/\/henrietteweber.com\/index.php\/2005\/08\/08\/why-should-every-company-have-a-blog\/","title":{"rendered":"Why should every company have a blog ?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Inspired by <a href=\"http:\/\/thingamy.typepad.com\/sigs_blog\">Sigurd Rinde<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today I will try to answer the question &#8220;why should every company have a blog&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sometimes you have to ask yourself whether or not you should be using new tools in your communication. A blog is one of those new communication tools. Here are some of my observations:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you do marketing for your company &#8211; you push your fine products out onto the consumers, this does not work anymore.. everything has gotten saturated.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>With a blog &#8211; written by a blogger or a CEO you show the customers the transparency of your company &#8211; that you are willing to hear what they say. Go ahead pop them some questions ! Ask them about their products or company and they will be inclined to answer.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This also creates a one-on-one customer service, especially if you show them that you hear what they are saying. Talk about customer relationship management for dummies!<br>This is the most effective customer\/relationship management you will ever see\u2026 even though you are not managing anything at this point.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">so why not compete on transparency, relationships, and SEO?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Another question might be that &#8221; why you should listen to what your customers are saying&#8221; &#8211; if you need a filter for what they tell you?<br>Well for people to comment on things you blog, they must have been touched by what you have written! they are thinking about it, absorbing it and reviewing it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Inspired by Sigurd Rinde Today I will try to answer the question &#8220;why should every company have a blog&#8221;. Sometimes you have to ask yourself whether or not you should be using new tools in your communication. A blog is one of those new communication tools. Here are some of my observations: When you do [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[25,93],"tags":[127],"class_list":["post-366","post","type-post","status-publish","format-standard","hentry","category-social-media","category-writing","tag-blogging"],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":113,"url":"https:\/\/henrietteweber.com\/index.php\/2013\/01\/28\/make-your-pitch-an-entrance-to-discover-the-world-of-you\/","url_meta":{"origin":366,"position":0},"title":"Make Your Pitch An Entrance To Discover The World Of You","author":"Henriette Weber","date":"January 28, 2013","format":false,"excerpt":"An elevator pitch is the entrance to show new people who you really are. Sometimes I think it's interesting to look at how much \"usual\" that exists in innovative industries - such as entrepreneurship. So what in particular are really usual perceptions when it comes to entrepreneurship? Well, some of\u2026","rel":"","context":"In &quot;Creative Futures&quot;","block_context":{"text":"Creative Futures","link":"https:\/\/henrietteweber.com\/index.php\/category\/creative-futures\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/elevator-pitch-wheel.jpg?fit=840%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/elevator-pitch-wheel.jpg?fit=840%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/elevator-pitch-wheel.jpg?fit=840%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/elevator-pitch-wheel.jpg?fit=840%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":440,"url":"https:\/\/henrietteweber.com\/index.php\/2012\/08\/29\/should-you-use-caps-lock-in-your-online-communication\/","url_meta":{"origin":366,"position":1},"title":"Should you use CAPS LOCK in your online communication?","author":"Henriette Weber","date":"August 29, 2012","format":false,"excerpt":"One of my absolute horrors in business, is when people use capital words to emphasize how strongly they feel about something . How wild it makes them feel. How much they want you to do something for them. I get a nervous fit everytime I see it. \u00a0To me it's\u2026","rel":"","context":"In &quot;Trends&quot;","block_context":{"text":"Trends","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/trends\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":528,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/10\/17\/how-you-develop-your-company-style-from-your-mission-statement\/","url_meta":{"origin":366,"position":2},"title":"How you develop your company style from your mission statement","author":"Henriette Weber","date":"October 17, 2011","format":false,"excerpt":"Everybody wants to be liked in one way or another - both companies and people hope to be liked by their peers and surroundings. Sometimes I feel like the ways of the web today resemble the gladiator battles of ancient Rome, where your actions and person leads to a thumb\u2026","rel":"","context":"In &quot;Sustainable Business&quot;","block_context":{"text":"Sustainable Business","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":156,"url":"https:\/\/henrietteweber.com\/index.php\/2013\/05\/14\/business-unusual-becoming-a-love-brand-in-tiny-steps\/","url_meta":{"origin":366,"position":3},"title":"Business Unusual: Becoming A Love Brand In Tiny Steps","author":"Henriette Weber","date":"May 14, 2013","format":false,"excerpt":"Ever since I was an activist teenager rebelling against the world and myself, I have been a sucker for change and companies: my definition of Business Unusual. I guess it was one of the things I learned most from hanging mentally out with Naomi Klein and Kalle Lasn. I remember\u2026","rel":"","context":"In &quot;Activist Branding&quot;","block_context":{"text":"Activist Branding","link":"https:\/\/henrietteweber.com\/index.php\/category\/branding\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":512,"url":"https:\/\/henrietteweber.com\/index.php\/2012\/02\/02\/is-a-like-enough-response-to-a-love-letter\/","url_meta":{"origin":366,"position":4},"title":"Is a &#8220;like&#8221; enough response to a love letter ?","author":"Henriette Weber","date":"February 2, 2012","format":false,"excerpt":"Take your branding seriously Sometimes when I roam facebook as research for my strategic client work, I think there's two things I see out there that makes me sad. It's really obvious who has decided to put a lot of money in facebook and who hasn't. It's also really obvious\u2026","rel":"","context":"In &quot;Activist Branding&quot;","block_context":{"text":"Activist Branding","link":"https:\/\/henrietteweber.com\/index.php\/category\/branding\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2025\/06\/image.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2025\/06\/image.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2025\/06\/image.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2025\/06\/image.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":389,"url":"https:\/\/henrietteweber.com\/index.php\/2005\/11\/10\/the-silent-revolution-manifesto\/","url_meta":{"origin":366,"position":5},"title":"The silent revolution manifesto","author":"Henriette Weber","date":"November 10, 2005","format":false,"excerpt":"here it is. my silent revolution manifesto: The silent revolution is a movement WITHIN people to cope with the everyday information overload due to consumerism and marketing. Nowadays we get so much information that there is no way that we can cope with it. Not convinced? take a look at\u2026","rel":"","context":"In &quot;Creative Futures&quot;","block_context":{"text":"Creative Futures","link":"https:\/\/henrietteweber.com\/index.php\/category\/creative-futures\/"},"img":{"alt_text":"silent revolution manifesto","src":"https:\/\/i0.wp.com\/henrietteweber.com\/files\/2005\/11\/silent-revolution-manifesto-724x1024.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/henrietteweber.com\/files\/2005\/11\/silent-revolution-manifesto-724x1024.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/henrietteweber.com\/files\/2005\/11\/silent-revolution-manifesto-724x1024.jpg?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/henrietteweber.com\/files\/2005\/11\/silent-revolution-manifesto-724x1024.jpg?resize=700%2C400 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/comments?post=366"}],"version-history":[{"count":1,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/366\/revisions"}],"predecessor-version":[{"id":367,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/366\/revisions\/367"}],"wp:attachment":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/media?parent=366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/categories?post=366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/tags?post=366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}