{"id":448,"date":"2012-07-31T09:40:00","date_gmt":"2012-07-31T09:40:00","guid":{"rendered":"https:\/\/henrietteweber.com\/?p=448"},"modified":"2021-01-26T09:41:47","modified_gmt":"2021-01-26T09:41:47","slug":"business-rocknroll-total-population-one","status":"publish","type":"post","link":"https:\/\/henrietteweber.com\/index.php\/2012\/07\/31\/business-rocknroll-total-population-one\/","title":{"rendered":"Business rockn’roll? total population: one."},"content":{"rendered":"\n

This morning I read an article on VentureBeat called “Why following your passion is bad for business<\/a>“. Even though the article had something to it that I see as helpful advice to some of the most blue-eyed and naive entrepreneurs out there, I think for the rest of us, it’s quite misleading. Basically, because it doesn’t seem to take into consideration the background and creativity that drives a lot of entrepreneurs. I think the whole “you shouldn’t go into the music business if you’re passionate about music” or “don’t do a sports startup because you’re passionate about sports” – that the article states, is kind of obvious. However enough about the article, here’s my personal brand (and hence a large part of my business) \u00a0approach to it.<\/p>\n\n\n\n

Use your passion to define you<\/strong><\/p>\n\n\n\n

My background is in marketing, online marketing and online communities, I have done a lot of awesome stuff in the past, but it was first when I started to implement rockn’roll as a part of my business that the rockn’roll chick brand came along – it wasn’t intentional, suddently all of the danish business community was calling me “rock chick” and “rock mama”. Anyway I paralleled “rockbandism” with company structures, I paralleled the CEO as the front singer, COO as the drummer and the strategist was, of course,  the bassplayer avec mystique. It has only been because of my specific creative background and my passion for music, that could have gotten me on this path (and publish business rockn’roll freebies: my first publication was an e-book entitled “why every company should be a rockband<\/a>“, that since became the core of my book return on involvement<\/a> and several other publications and products around business rockn’roll as well. See, I am not in the music industry, but I’m in the business rockn’roll industry – inspiring what i call business rockers just as me, that are thinking “god this is boring, there need to be another way of doing this”. An industry of one person that I defined myself =) And frankly if I didn’t have rockn’roll to hold onto I don’t know if I would still be in the middle of this.. well social media shenanigan going on. I hate doing mainstream things, and rockn’roll gives me that crazy cool edge that I need to keep going. And by the look of it, there’s a lot of people out there just like me=)<\/p>\n\n\n\n

Use your passion to get the core of your business further<\/strong><\/p>\n\n\n\n

If you’re passionate about sports, I would use that passion to get the core of my business further, use sports metaphors to explain problems to your co-workers and clients, and be defined by that passion. Be the “consultancy that are totally into sport” be the “startup that does productivity apps with a twist of sports”. Publish content that is called ” 5 reason why you can be just as good in your field as David Beckham is at playing football”.<\/p>\n\n\n\n

Differentiation is everything – and passion is a huge part of differentiation. <\/strong><\/p>\n\n\n\n

Don’t kill your passion, follow it and implement it into your background and business. Don’t be blue-eyed and naive and do yet-another-photosharing app. Do a photosharing app with a cool twist of your background, passion and vision and take it to the next level Work your business but do it with a twist of what is cool to you.<\/p>\n\n\n\n

breathe out=)<\/p>\n","protected":false},"excerpt":{"rendered":"

This morning I read an article on VentureBeat called “Why following your passion is bad for business“. Even though the article had something to it that I see as helpful advice to some of the most blue-eyed and naive entrepreneurs out there, I think for the rest of us, it’s quite misleading. Basically, because it […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[41,98],"tags":[],"class_list":["post-448","post","type-post","status-publish","format-standard","hentry","category-creative-futures","category-creativity"],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":215,"url":"https:\/\/henrietteweber.com\/index.php\/2010\/05\/12\/passion-lucrating-on-the-long-tail\/","url_meta":{"origin":448,"position":0},"title":"Passion lucrating on the long tail","author":"Henriette Weber","date":"May 12, 2010","format":false,"excerpt":"These days I think the internet is a true wonderland - more than it has been before. As well as we see former geeky communities has gone more mainstream, we are seeing so many people actually starting to make it into very profitable subscription based services. Two of my favorites\u2026","rel":"","context":"In "Sustainable Business"","block_context":{"text":"Sustainable Business","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":427,"url":"https:\/\/henrietteweber.com\/index.php\/2013\/04\/26\/elevator-pitch-tips-from-a-business-rocker\/","url_meta":{"origin":448,"position":1},"title":"Elevator Pitch Tips From A Business Rocker","author":"Henriette Weber","date":"April 26, 2013","format":false,"excerpt":"Whether you\u2019re trying to raise capital, promote your business, or endorse yourself, it\u2019s necessary to have an elevator pitch. 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Your elevator pitch needs to communicate your message quickly, accurately, and distinctly to someone who doesn\u2019t even know you. A good elevator pitch takes planning and practice to deliver it fast,\u2026","rel":"","context":"In "Entrepreneurship"","block_context":{"text":"Entrepreneurship","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/entrepreneurship\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":331,"url":"https:\/\/henrietteweber.com\/index.php\/2020\/01\/16\/humanity-needs-a-new-renaissance\/","url_meta":{"origin":448,"position":3},"title":"Humanity Needs A New Renaissance","author":"Henriette Weber","date":"January 16, 2020","format":false,"excerpt":"Not a renaissance in terms of invention. We need a renaissance in order for us to make the world a better place. The world needs a new era of creativity and creative approaches apart from putting stuff on your website and sharing stuff on social media. A new 'Belle epoque'.\u2026","rel":"","context":"In "Creative Futures"","block_context":{"text":"Creative Futures","link":"https:\/\/henrietteweber.com\/index.php\/category\/creative-futures\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":139,"url":"https:\/\/henrietteweber.com\/index.php\/2013\/03\/20\/making-a-living-of-your-passion-baby-stepping-to-an-empire-of-you\/","url_meta":{"origin":448,"position":4},"title":"Making A Living of Your Passion: Baby Stepping To An Empire Of You","author":"Henriette Weber","date":"March 20, 2013","format":false,"excerpt":"Making a living off your passion, is it possible? Is it even possible for ALL of US to have our passions be our main source of income? Can you make a living off of your passion and build an empire of you? Sure, we\u2019ve been hearing a lot of stories\u2026","rel":"","context":"In "Entrepreneurship"","block_context":{"text":"Entrepreneurship","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/entrepreneurship\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":612,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/02\/26\/the-scandinavian-female-entrepreneurs-who-do-startups-list\/","url_meta":{"origin":448,"position":5},"title":"The Scandinavian “female entrepreneurs who do startups” list","author":"Henriette Weber","date":"February 26, 2011","format":false,"excerpt":"So a couple of days ago, Fast Company launched a \"25 women-run startups to watch\" list. 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