{"id":453,"date":"2012-06-25T17:12:00","date_gmt":"2012-06-25T17:12:00","guid":{"rendered":"https:\/\/henrietteweber.com\/?p=453"},"modified":"2021-03-29T17:20:58","modified_gmt":"2021-03-29T17:20:58","slug":"return-on-involvement-return-on-investment","status":"publish","type":"post","link":"https:\/\/henrietteweber.com\/index.php\/2012\/06\/25\/return-on-involvement-return-on-investment\/","title":{"rendered":"Return on Involvement = Return on Investment"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Kea Talks - Henriette Weber\" width=\"580\" height=\"326\" src=\"https:\/\/www.youtube.com\/embed\/BJMb2ks31oM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A couple of months back I was invited to do a KEA talk on &#8220;return on involvement = return on investment&#8221; at Copenhagen Commerce Academy. It&#8217;s kind of like their own version of TED talks and I really dug it. I decided just to be me and let things come to me naturally knowing that the universe had got my back. The feeling I had after the talk was amazing and that&#8217;s always how I deem my success as a public speaker on digital tendencies and strategies, branding, involvement and social media. If I don&#8217;t feel amazing or good afterward then I&#8217;m not pleased.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Return on Involvement = return on investment<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Public speaking has always been a mystery to me. Seriously, it was one of the reasons I started Toothless Tiger. Suddenly companies were calling me to hear me speak on blogging (like 9 years ago). But I never really liked it much as a business artform, I liked writing much better, but I know that you need to do both to generate as much content around you as possible &#8211; Online as well as offline.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I met <a href=\"https:\/\/www.facebook.com\/pages\/Work-Hard-Eat-Clean-Talk-Dirty\">a fantastic lady<\/a> at a private event a while back and she was telling me that one of the talks I did, that I thought was the worst ever (really I think it was so bad) she said that it had been a highlight for her. I told her that, in my opinion, it was rock bottom when it came to public speaking for me. It could only get better from there.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Somewhere after that, I decided that no matter if I was nervous or I thought I did amazing, the messages came across really well and people loved it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I decided to be me and channel whatever was coming through me, this time on the subject of involvement. Doing some sort of structure in my head and go with it and not attach myself to a presentation. Because that&#8217;s not my thing. It confuses me more than it does me good.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"200\" height=\"70\" src=\"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=200%2C70&#038;ssl=1\" alt=\"rock on\" class=\"wp-image-14\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>A couple of months back I was invited to do a KEA talk on &#8220;return on involvement = return on investment&#8221; at Copenhagen Commerce Academy. It&#8217;s kind of like their own version of TED talks and I really dug it. I decided just to be me and let things come to me naturally knowing that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[66],"tags":[30],"class_list":["post-453","post","type-post","status-publish","format-standard","hentry","category-keynotes","tag-return-on-involvement"],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":487,"url":"https:\/\/henrietteweber.com\/index.php\/2012\/03\/07\/rock-your-business-karma\/","url_meta":{"origin":453,"position":0},"title":"Rock your business karma","author":"Henriette Weber","date":"March 7, 2012","format":false,"excerpt":"the Return on Involvement needs to come from yourself Tomorrow I'm giving a talk at KEA about ROI=ROI - it's a talk about return on involvement equals a return on investment - or the other way around. I have been digging deeper into it this week. Oh! - I can\u2026","rel":"","context":"In &quot;Creative Futures&quot;","block_context":{"text":"Creative Futures","link":"https:\/\/henrietteweber.com\/index.php\/category\/creative-futures\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":108,"url":"https:\/\/henrietteweber.com\/index.php\/2013\/01\/15\/what-is-return-on-involvement\/","url_meta":{"origin":453,"position":1},"title":"What Is Return On Involvement?","author":"Henriette Weber","date":"January 15, 2013","format":false,"excerpt":"Return on Involvement is what you get back from involving people offline and online. Most of the time, its value is in the form of love, fame, or business. I started 2013 out in a great way. The term, well my term: \u201cReturn on Involvement\u201d had made it to the\u2026","rel":"","context":"In \"Return on involvement\"","block_context":{"text":"Return on involvement","link":"https:\/\/henrietteweber.com\/index.php\/tag\/return-on-involvement\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":97,"url":"https:\/\/henrietteweber.com\/index.php\/2013\/01\/02\/return-on-involvement-made-it-to-mashables-buzzword-list-of-2013\/","url_meta":{"origin":453,"position":2},"title":"&#8220;Return On Involvement&#8221; Made It To Mashable&#8217;s Buzzword List of 2013","author":"Henriette Weber","date":"January 2, 2013","format":false,"excerpt":"Go Return on Involvement! I'm so happy to write this! I hope you feel energized and ready to get going for 2013 because I sure do. During my Christmas and New Year break, I suddenly saw that the traffic to henrietteweber.com started to skyrocket. It's something that always gets a\u2026","rel":"","context":"In \"Return on involvement\"","block_context":{"text":"Return on involvement","link":"https:\/\/henrietteweber.com\/index.php\/tag\/return-on-involvement\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":538,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/07\/29\/the-story-of-my-involvement-manifesto\/","url_meta":{"origin":453,"position":3},"title":"The story of my involvement manifesto","author":"Henriette Weber","date":"July 29, 2011","format":false,"excerpt":"Yesterday I launched the involvement manifesto - again. I've launched it already once - but I don't believe that my homemade design skills did it justice. Therefore I let Amelie from Krawatt.se play around with it and here's what she came up with : I absolutely adore it. How to\u2026","rel":"","context":"In &quot;Creative Futures&quot;","block_context":{"text":"Creative Futures","link":"https:\/\/henrietteweber.com\/index.php\/category\/creative-futures\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":508,"url":"https:\/\/henrietteweber.com\/index.php\/2012\/02\/09\/the-zen-of-return-on-involvement\/","url_meta":{"origin":453,"position":4},"title":"The zen of Return on Involvement","author":"Henriette Weber","date":"February 9, 2012","format":false,"excerpt":"In these days of over-hyped social media, where everyone is grasping to digital as the next new goldmine, and everybody is a social media consultant or expert or whatever. There's often two words that comes to mind: SLOW DOWN. Seriously. Slow down. I could write some buzzline here saying \"it's\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":128,"url":"https:\/\/henrietteweber.com\/index.php\/2013\/02\/07\/want-to-be-a-legacy-heres-the-story-of-my-grandparents\/","url_meta":{"origin":453,"position":5},"title":"Want To Be A Legacy? Here&#8217;s The Story of My Grandparents","author":"Henriette Weber","date":"February 7, 2013","format":false,"excerpt":"Today is a special day for me. My grandparents have been married for 60 years, something that puts things in perspective. Something I am proud of and something that really wants me to run to the keyboard and write. What happened today reminds me of old school return on involvement;\u2026","rel":"","context":"In &quot;Activist Branding&quot;","block_context":{"text":"Activist Branding","link":"https:\/\/henrietteweber.com\/index.php\/category\/branding\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/comments?post=453"}],"version-history":[{"count":2,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/453\/revisions"}],"predecessor-version":[{"id":456,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/453\/revisions\/456"}],"wp:attachment":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/media?parent=453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/categories?post=453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/tags?post=453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}