{"id":470,"date":"2012-09-05T17:56:00","date_gmt":"2012-09-05T17:56:00","guid":{"rendered":"https:\/\/henrietteweber.com\/?p=470"},"modified":"2021-03-29T17:58:37","modified_gmt":"2021-03-29T17:58:37","slug":"oh-btw-what-is-your-exit-strategy","status":"publish","type":"post","link":"https:\/\/henrietteweber.com\/index.php\/2012\/09\/05\/oh-btw-what-is-your-exit-strategy\/","title":{"rendered":"Oh BTW, what is your exit strategy?"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignleft\"><a href=\"http:\/\/henrietteweber.com\/2012\/05\/09\/oh-by-the-way-what-is-your-exit-strategy\/nextklondyke\/\"><img decoding=\"async\" src=\"\/files\/2012\/05\/nextklondyke-300x199.jpg\" alt=\"\" class=\"wp-image-3735\" title=\"nextklondyke\"\/><\/a><\/figure><\/div>\n\n\n\n<p><em><a href=\"http:\/\/www.lucasartoni.com\/\">Picture by Luca Sartoni<\/a><\/em><\/p>\n\n\n\n<p>So I have been in Berlin for the past week &#8211; it has been a super cool experience and I have been loving every second of it (all of you who has met me down here &#8211; it has been a tremendous pleasure).<\/p>\n\n\n\n<p>However I was overhearing a talk yesterday night at the official party that left me scared &#8211; or it left me feel a tiny bit different about tech.<\/p>\n\n\n\n<p>This guy was telling his friends that he was in the startup competition here at NEXT and he was convinced that the investors here would see the light and give him at least 500.000 EUR before the end of next12. I hope he&#8217;s right. &nbsp;I really hope he&#8217;s getting that money. I know he&#8217;s going to be working his ass of for it the next couple of years because he suddenly have to live up to these investors and what they want out of their company.<\/p>\n\n\n\n<p>I hope he has a kick ass product, and a fantastic business plan that will scale.<\/p>\n\n\n\n<p>However the feeling Im getting is that some of the startups here are feeling a bit like having a golden opportunity (a potential goldmine) But they are waiting for the investors to do the digging for them. I&#8217;m kind of a DIY business person so I think you should do most of the digging yourself. Then if you still need investment &#8211; you can probably get a larger amount, but for a smaller percentage of your company.<\/p>\n\n\n\n<p>Now, I haven&#8217;t taken investments in <a href=\"http:\/\/www.toothlesstiger.com\">Toothless Tiger<\/a> because I wanted the freedom of not owing anything to anyone around it. &nbsp;One of the reasons I have been working at it for the past 6 years is because of the freedom of structuring my own work and art and making a living of it. It&#8217;s hard getting that with a steady team and it&#8217;s even harder to achieve that freedom when you have other peoples money.<\/p>\n\n\n\n<p>I love startups &#8211; but I wish that people in the investment climate would also be talking about other alternatives of financing. I know investment is important &#8211; but if it&#8217;s investment focusing on the exit strategy from the beginning, I would say the focus of the company would make it more unlikely to succeed. All the coolest companies who do make a remarkable exit has down to earth-ness, accessibility, creativity and visions as first priority. Great products is always first. Disruptive business models is always first. To me at least.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"200\" height=\"70\" src=\"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=200%2C70&#038;ssl=1\" alt=\"rock on\" class=\"wp-image-14\"\/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Picture by Luca Sartoni So I have been in Berlin for the past week &#8211; it has been a super cool experience and I have been loving every second of it (all of you who has met me down here &#8211; it has been a tremendous pleasure). However I was overhearing a talk yesterday night [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21,9],"tags":[39],"class_list":["post-470","post","type-post","status-publish","format-standard","hentry","category-entrepreneurship","category-business","tag-strategy"],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":561,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/05\/02\/why-you-need-a-social-media-agency-taking-social-media-from-tactical-to-strategical\/","url_meta":{"origin":470,"position":0},"title":"Why you need a social media agency: taking social media from tactical to strategical","author":"Henriette Weber","date":"May 2, 2011","format":false,"excerpt":"So there's a lot of \"why you don't need a social media agency\/strategy\/something\" going on in the blogosphere . As always these things amuses me, mainly because I see them as fingerpointing in a world of content. Where what is called bullshit upon isn't necessarily people in general but \"types\u2026","rel":"","context":"In &quot;Social Media&quot;","block_context":{"text":"Social Media","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/social-media\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":259,"url":"https:\/\/henrietteweber.com\/index.php\/2015\/05\/06\/how-to-develop-a-hashtag-strategy\/","url_meta":{"origin":470,"position":1},"title":"How To Develop A Hashtag Strategy","author":"Henriette Weber","date":"May 6, 2015","format":false,"excerpt":"Have you ever thought about adding a hashtag strategy to your digital marketing plan? A hashtag strategy is where you're mapping down the hashtags you're going to use for your content on social media. You have to ask yourself if you're going to use hashtags for measurement or community building.\u2026","rel":"","context":"In &quot;Social Media&quot;","block_context":{"text":"Social Media","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/social-media\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":274,"url":"https:\/\/henrietteweber.com\/index.php\/2015\/07\/05\/5-tips-on-building-your-personal-brand-strategy\/","url_meta":{"origin":470,"position":2},"title":"5 Tips On Building Your Personal Brand Strategy","author":"Henriette Weber","date":"July 5, 2015","format":false,"excerpt":"Do you have a personal brand strategy? If not, get going because you need to think strategically about your personal brand. Here are some tips of mine to start off: Base your brand on who you are now, and not only what you want to be. You have to start\u2026","rel":"","context":"In &quot;Activist Branding&quot;","block_context":{"text":"Activist Branding","link":"https:\/\/henrietteweber.com\/index.php\/category\/branding\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":170,"url":"https:\/\/henrietteweber.com\/index.php\/2013\/10\/21\/that-old-i-should-totally-build-a-brand-around-this-idea-feeling\/","url_meta":{"origin":470,"position":3},"title":"That Old &#8220;I Should Totally Build a Brand Around This Idea&#8221; Feeling","author":"Henriette Weber","date":"October 21, 2013","format":false,"excerpt":"I think it's sad that people are so in doubt about what kind of personal or corporate brand they can be. The kind of brand that is aligned with them. A brand is something that should be closely aligned with your identity or personality. I totally get where you're coming\u2026","rel":"","context":"In &quot;Activist Branding&quot;","block_context":{"text":"Activist Branding","link":"https:\/\/henrietteweber.com\/index.php\/category\/branding\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":627,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/04\/04\/do-you-use-personas-when-you-strategize\/","url_meta":{"origin":470,"position":4},"title":"Do you use personas when you strategize ?","author":"Henriette Weber","date":"April 4, 2011","format":false,"excerpt":"If not\u2026 you should! When you do business development you tend to create a lot of strategies based on your target group(s). When you strategize around the web you should make the core of your marketing strategy the product. I always make them the perspective of the strategy because it's\u2026","rel":"","context":"In &quot;Creativity &amp; Storytelling&quot;","block_context":{"text":"Creativity &amp; Storytelling","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/creativity\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":205,"url":"https:\/\/henrietteweber.com\/index.php\/2015\/01\/18\/is-purpose-the-best-currency\/","url_meta":{"origin":470,"position":5},"title":"Is Purpose The Best Currency?","author":"Henriette Weber","date":"January 18, 2015","format":false,"excerpt":"We do like cold hard facts right in the business world, right? More than branding. More than purpose. It's so interesting that we have this urge to collect a lot of data to validate our actions. And just when the data is collected, we forget about it. We write a\u2026","rel":"","context":"In &quot;Impact&quot;","block_context":{"text":"Impact","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/impact\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/comments?post=470"}],"version-history":[{"count":1,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/470\/revisions"}],"predecessor-version":[{"id":471,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/470\/revisions\/471"}],"wp:attachment":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/media?parent=470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/categories?post=470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/tags?post=470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}