{"id":474,"date":"2012-05-07T18:01:00","date_gmt":"2012-05-07T18:01:00","guid":{"rendered":"https:\/\/henrietteweber.com\/?p=474"},"modified":"2021-03-29T18:03:29","modified_gmt":"2021-03-29T18:03:29","slug":"rockbandism-create-display-your-business-and-then-go-party","status":"publish","type":"post","link":"https:\/\/henrietteweber.com\/index.php\/2012\/05\/07\/rockbandism-create-display-your-business-and-then-go-party\/","title":{"rendered":"Rockbandism: Create, display your business, and then go party!"},"content":{"rendered":"\n<p>As you&#8217;re probably aware, there&#8217;s a large part of my business life that is driving on a very special fuel: rockn&#8217;roll. It&#8217;s something that I&#8217;m super happy for, especially that other people are inspired by, and are using as means for more inspiration in business and (rockn&#8217;roll) leadership. Something I wouldn&#8217;t do without, and something that divides the waters around me &#8211; either you love it &#8211; or you think is kind of silly. It&#8217;s something that makes me love the rockn&#8217;roll fuel even more &#8211; because it&#8217;s narrowing my group of people down for me, which is awesome.<\/p>\n\n\n\n<p>I love the edge that rockn&#8217;roll brings to business (I wrote about it in my free ebook called <a href=\"http:\/\/www.toothlesstigerpress.com\/rockbands\">&#8220;why every company should be a rockband&#8221;<\/a>) and it can move and shake everyone basically. Mainly because, that if you start to look at your business (or your board even) as a rockband and structuring your workday as a rockn&#8217;roll would get instant gratification from the surroundings &#8211; you get more creative in your approach because that&#8217;s what rockn&#8217;rollers do &#8211; they create, they display their art and then they go party.<\/p>\n\n\n\n<p>However, what I call &#8220;rockbandism&#8221; (a company&#8217;s ability to rock) has changed over the years. &nbsp;Because of one thing actually: <strong>technology. <\/strong>&nbsp;How you navigate technology is key because you have to constantly figure out where the market (aka. the people is going) and adapt.<\/p>\n\n\n\n<p>So what am I saying here &#8211; well that they ways you can display your business is growing by the day. You need to have somebody out there (both at networking events but also on your chosen social media) that can help your message come across to the people that potentially would really love your work.<\/p>\n\n\n\n<p>Okay so more and more platforms Henriette, how do I navigate that? Well first of all you need to prioritize some of them. \u00a0And set up a system so you are aware of the rest of them &#8211; and potentially prioritize them in the future.<\/p>\n\n\n\n<p>Also you need to get creative and see a content side to everything you do. Could be that it&#8217;s just a picture snap or a tweet &#8211; maybe something broader like a videoshow or an e-book around a great idea you have.<\/p>\n\n\n\n<p>Then you <strong>display your business content to your audience<\/strong>, just get it out there 20 times a day.<\/p>\n\n\n\n<p>And then you go party. ( I will do that later today as a part of my work as an official blogger for <a href=\"http:\/\/www.nextconf.eu\">Next Berlin<\/a>)Which mean talk to people. At networking events (preferably you&#8217;ve been working on some ingenious idea to capture these people in your business loop). Sometimes you can even go party online &#8211; BUT Im convinced that nothing really beats getting people to see you rock it off in real life=)<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"200\" height=\"70\" src=\"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=200%2C70&#038;ssl=1\" alt=\"rock on\" class=\"wp-image-14\" title=\"rockonhenriettetransparent\"\/><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>As you&#8217;re probably aware, there&#8217;s a large part of my business life that is driving on a very special fuel: rockn&#8217;roll. It&#8217;s something that I&#8217;m super happy for, especially that other people are inspired by, and are using as means for more inspiration in business and (rockn&#8217;roll) leadership. Something I wouldn&#8217;t do without, and something [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[41],"tags":[67],"class_list":["post-474","post","type-post","status-publish","format-standard","hentry","category-creative-futures","tag-rockbandism"],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":448,"url":"https:\/\/henrietteweber.com\/index.php\/2012\/07\/31\/business-rocknroll-total-population-one\/","url_meta":{"origin":474,"position":0},"title":"Business rockn&#8217;roll? total population: one.","author":"Henriette Weber","date":"July 31, 2012","format":false,"excerpt":"This morning I read an article on VentureBeat called \"Why following your passion is bad for business\". Even though the article had something to it that I see as helpful advice to some of the most blue-eyed and naive entrepreneurs out there, I think for the rest of us, it's\u2026","rel":"","context":"In &quot;Creative Futures&quot;","block_context":{"text":"Creative Futures","link":"https:\/\/henrietteweber.com\/index.php\/category\/creative-futures\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":610,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/03\/02\/the-need-for-make-believe-in-business-practices\/","url_meta":{"origin":474,"position":1},"title":"The need for make-believe in business practices","author":"Henriette Weber","date":"March 2, 2011","format":false,"excerpt":"I'll be the first one to tell you \u201c I love unicorns and rainbows as well as sequins, glam, and rockn'roll. I love childhood and dolls and everything that's magical and has its own universe. I love to travel because it means that I get to go through different universes\u2026","rel":"","context":"In &quot;Creativity &amp; Storytelling&quot;","block_context":{"text":"Creativity &amp; Storytelling","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/creativity\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":576,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/04\/01\/investors-startups-rocknroll\/","url_meta":{"origin":474,"position":2},"title":"Investors + startups = Rockn&#8217;roll?","author":"Henriette Weber","date":"April 1, 2011","format":false,"excerpt":"at Geeknrolla it sure was. I attended Geeknrolla in London, which was an amazing and funpacked conference for investors + startups. Seriously I can't stretch how important it is for you as a startup\/investor to be at places like this. Anyway, I personally, made the trip over to Geeknrolla for\u2026","rel":"","context":"In &quot;Entrepreneurship&quot;","block_context":{"text":"Entrepreneurship","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/entrepreneurship\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":623,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/02\/10\/now-tell-me-again-youre-a-social-media-expert-because-you-call-bullshit-on-other-social-media-experts\/","url_meta":{"origin":474,"position":3},"title":"Now tell me again: you&#8217;re a social media expert because you call bullshit on other social media experts?","author":"Henriette Weber","date":"February 10, 2011","format":false,"excerpt":"Social media experts are a hunted tribe these days. There's not one morning where I check into my feeds where I don't see a social media expert calling bullshit on other social media experts - defining them as the internet version of bad personal coaches. It amuses me, because it\u2026","rel":"","context":"In &quot;Social Media&quot;","block_context":{"text":"Social Media","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/social-media\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":642,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/02\/03\/can-business-literacy-change-the-world\/","url_meta":{"origin":474,"position":4},"title":"Can business literacy change the world?","author":"Henriette Weber","date":"February 3, 2011","format":false,"excerpt":"Im in a process where I'm thinking a lot about the things I do business-wise, both because I'm trying to grow the tiger, having a partner in the company, but also because I am personally driven by doing good in the world. The biggest compliment I personally can get is\u2026","rel":"","context":"In &quot;Impact&quot;","block_context":{"text":"Impact","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/impact\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":459,"url":"https:\/\/henrietteweber.com\/index.php\/2014\/08\/26\/my-personal-manifesto\/","url_meta":{"origin":474,"position":5},"title":"My Personal Manifesto","author":"Henriette Weber","date":"August 26, 2014","format":false,"excerpt":"Expect great things Keep on punking Making the force be with you Battling the status quo\/the mainstream The place where life meets money Where brands rise out of the ashes of boredom and similarities And where you believe in yourself and what your place should be in this world -\u2026","rel":"","context":"In &quot;manifestos&quot;","block_context":{"text":"manifestos","link":"https:\/\/henrietteweber.com\/index.php\/category\/creative-futures\/manifestos\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/comments?post=474"}],"version-history":[{"count":1,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/474\/revisions"}],"predecessor-version":[{"id":475,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/474\/revisions\/475"}],"wp:attachment":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/media?parent=474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/categories?post=474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/tags?post=474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}