{"id":487,"date":"2012-03-07T06:05:00","date_gmt":"2012-03-07T06:05:00","guid":{"rendered":"https:\/\/henrietteweber.com\/?p=487"},"modified":"2021-04-03T06:07:48","modified_gmt":"2021-04-03T06:07:48","slug":"rock-your-business-karma","status":"publish","type":"post","link":"https:\/\/henrietteweber.com\/index.php\/2012\/03\/07\/rock-your-business-karma\/","title":{"rendered":"Rock your business karma"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">the Return on Involvement needs to come from yourself<\/h2>\n\n\n\n<p>Tomorrow I&#8217;m giving a talk at KEA about ROI=ROI &#8211; it&#8217;s a talk about return on involvement equals a return on investment &#8211; or the other way around. I have been digging deeper into it this week. Oh! &#8211; I can reveal to you, that for the first time I&#8217;m going to be on stage without any presentation or notes &#8211; it&#8217;s just going to be me &#8211; on stage.. talking about Return on involvement and why I think it&#8217;s so important that I&#8217;m re-writing my danish book in English &#8211; making it the 2nd edition and see if I can stir up some English waters as well =).<\/p>\n\n\n\n<p>Anyway one of the things I have found over the last couple of days was that the Guru of New have published two articles that are a part of the pillars of his new e-book &#8220;<a href=\"http:\/\/blog.guruofnew.com\/featured-books\">how not to be an e-hole on twitter<\/a>&#8221; entitled &#8220;<a href=\"http:\/\/blog.guruofnew.com\/social-media\/want-to-be-an-e-hero-on-twitter-know-its-quirks\">want to an e-hero on twitter<\/a>&#8221; and <a href=\"http:\/\/blog.guruofnew.com\/social-media\/focus-group-confessions-the-real-reason-they-retweet-you\">&#8220;Focus Group confessions: the real reason they retweet you<\/a>&#8220;.<\/p>\n\n\n\n<p>They came at the exact right time for me to put three fat lines under my statement &#8220;involvement needs to come from yourself&#8221;. I think you should head over to the three above links to see what his findings are=)<\/p>\n\n\n\n<p>Anyway what I emphasize again and again in my talks is that content dies after a while. Just because you&#8217;re putting something up on the internet doesn&#8217;t mean you&#8217;ve launched it. Just because your app got accepted in the app store doesn&#8217;t mean it&#8217;s launched. Just because you&#8217;ve built it, doesn&#8217;t mean the traffic is going to be there. You need to keep feeding it repeatedly.<\/p>\n\n\n\n<p>The same proactivity you have to show around involvement. share some love. On this blog &#8211; I can see the numbers rising at an incredible pace if I, during the day &#8211; is active on twitter as well &#8211; not just pushing messages but retweeting and talking.<\/p>\n\n\n\n<p>So remember: Involvement needs to come from yourself &#8211; share some love, Likes, and RT&#8217;s and the business karma will come back to you thousandfold.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"200\" height=\"70\" src=\"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=200%2C70&#038;ssl=1\" alt=\"rock on\" class=\"wp-image-14\" title=\"rockonhenriettetransparent\"\/><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>the Return on Involvement needs to come from yourself Tomorrow I&#8217;m giving a talk at KEA about ROI=ROI &#8211; it&#8217;s a talk about return on involvement equals a return on investment &#8211; or the other way around. I have been digging deeper into it this week. Oh! &#8211; I can reveal to you, that for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[41,9],"tags":[30],"class_list":["post-487","post","type-post","status-publish","format-standard","hentry","category-creative-futures","category-business","tag-return-on-involvement"],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":97,"url":"https:\/\/henrietteweber.com\/index.php\/2013\/01\/02\/return-on-involvement-made-it-to-mashables-buzzword-list-of-2013\/","url_meta":{"origin":487,"position":0},"title":"&#8220;Return On Involvement&#8221; Made It To Mashable&#8217;s Buzzword List of 2013","author":"Henriette Weber","date":"January 2, 2013","format":false,"excerpt":"Go Return on Involvement! I'm so happy to write this! I hope you feel energized and ready to get going for 2013 because I sure do. During my Christmas and New Year break, I suddenly saw that the traffic to henrietteweber.com started to skyrocket. It's something that always gets a\u2026","rel":"","context":"In \"Return on involvement\"","block_context":{"text":"Return on involvement","link":"https:\/\/henrietteweber.com\/index.php\/tag\/return-on-involvement\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":108,"url":"https:\/\/henrietteweber.com\/index.php\/2013\/01\/15\/what-is-return-on-involvement\/","url_meta":{"origin":487,"position":1},"title":"What Is Return On Involvement?","author":"Henriette Weber","date":"January 15, 2013","format":false,"excerpt":"Return on Involvement is what you get back from involving people offline and online. Most of the time, its value is in the form of love, fame, or business. I started 2013 out in a great way. The term, well my term: \u201cReturn on Involvement\u201d had made it to the\u2026","rel":"","context":"In \"Return on involvement\"","block_context":{"text":"Return on involvement","link":"https:\/\/henrietteweber.com\/index.php\/tag\/return-on-involvement\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":453,"url":"https:\/\/henrietteweber.com\/index.php\/2012\/06\/25\/return-on-involvement-return-on-investment\/","url_meta":{"origin":487,"position":2},"title":"Return on Involvement = Return on Investment","author":"Henriette Weber","date":"June 25, 2012","format":false,"excerpt":"https:\/\/www.youtube.com\/embed\/BJMb2ks31oM A couple of months back I was invited to do a KEA talk on \"return on involvement = return on investment\" at Copenhagen Commerce Academy. It's kind of like their own version of TED talks and I really dug it. I decided just to be me and let things\u2026","rel":"","context":"In &quot;Keynotes&quot;","block_context":{"text":"Keynotes","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/keynotes\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":118,"url":"https:\/\/henrietteweber.com\/index.php\/2013\/02\/01\/the-involvement-manifesto\/","url_meta":{"origin":487,"position":3},"title":"The involvement manifesto","author":"Henriette Weber","date":"February 1, 2013","format":false,"excerpt":"Was launched in 2011 first - it was my own version of a blinkist summary of my danish book, without blinkist existing=) It's a digestible mini teaser of my danish book - in english.","rel":"","context":"In &quot;Creative Futures&quot;","block_context":{"text":"Creative Futures","link":"https:\/\/henrietteweber.com\/index.php\/category\/creative-futures\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":538,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/07\/29\/the-story-of-my-involvement-manifesto\/","url_meta":{"origin":487,"position":4},"title":"The story of my involvement manifesto","author":"Henriette Weber","date":"July 29, 2011","format":false,"excerpt":"Yesterday I launched the involvement manifesto - again. I've launched it already once - but I don't believe that my homemade design skills did it justice. Therefore I let Amelie from Krawatt.se play around with it and here's what she came up with : I absolutely adore it. How to\u2026","rel":"","context":"In &quot;Creative Futures&quot;","block_context":{"text":"Creative Futures","link":"https:\/\/henrietteweber.com\/index.php\/category\/creative-futures\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":508,"url":"https:\/\/henrietteweber.com\/index.php\/2012\/02\/09\/the-zen-of-return-on-involvement\/","url_meta":{"origin":487,"position":5},"title":"The zen of Return on Involvement","author":"Henriette Weber","date":"February 9, 2012","format":false,"excerpt":"In these days of over-hyped social media, where everyone is grasping to digital as the next new goldmine, and everybody is a social media consultant or expert or whatever. There's often two words that comes to mind: SLOW DOWN. Seriously. Slow down. I could write some buzzline here saying \"it's\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/comments?post=487"}],"version-history":[{"count":1,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/487\/revisions"}],"predecessor-version":[{"id":488,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/487\/revisions\/488"}],"wp:attachment":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/media?parent=487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/categories?post=487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/tags?post=487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}