{"id":492,"date":"2012-02-24T06:11:00","date_gmt":"2012-02-24T06:11:00","guid":{"rendered":"https:\/\/henrietteweber.com\/?p=492"},"modified":"2021-04-03T06:12:29","modified_gmt":"2021-04-03T06:12:29","slug":"buzzword-bingo-wont-get-you-where-you-want-to-go-2","status":"publish","type":"post","link":"https:\/\/henrietteweber.com\/index.php\/2012\/02\/24\/buzzword-bingo-wont-get-you-where-you-want-to-go-2\/","title":{"rendered":"Buzzword Bingo won&#8217;t get you where you want to go"},"content":{"rendered":"\n<p>If buzzwords end up being something you&#8217;re using as a value, you can really move mountains within your industry. You will finally be able to show that you practice as you preach. We have seen it various times with different businesses and startups that have dared to be &lt;insert favorite buzzword here&gt; as a part of their identity, marketing, and branding.<\/p>\n\n\n\n<p>However, I get so tired of these huge words thrown at me as if it was something you could fix in 5 minutes and get on with your life. It makes them diluted, and it makes me cringe &#8211; because I&#8217;m left standing on some random streetcorner saying. &#8220;I&#8217;m sure that&#8217;s not what they meant when they started to talk about authentic businesses or involvement on social media&#8221;.<\/p>\n\n\n\n<p>So even though you probably get a fair amount of buzzword bingo at your job every day, I can surely say &#8211; it&#8217;s not the ones that have fast buzzwords coming out of their mouth that really cracks the code for bringing in money through a digital sales funnel, it&#8217;s the one that works around it and implements it as a value. And not just on a strategic level &#8211; throughout the whole organization.<\/p>\n\n\n\n<p>You need to take your buzzwords and create your own good sh*t around it &#8211; define what it means to you and to your colleagues. Practice as you preach, rockers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"200\" height=\"70\" src=\"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=200%2C70&#038;ssl=1\" alt=\"rock on\" class=\"wp-image-14\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>If buzzwords end up being something you&#8217;re using as a value, you can really move mountains within your industry. You will finally be able to show that you practice as you preach. We have seen it various times with different businesses and startups that have dared to be &lt;insert favorite buzzword here&gt; as a part [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[125,9],"tags":[],"class_list":["post-492","post","type-post","status-publish","format-standard","hentry","category-substance","category-business"],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":351,"url":"https:\/\/henrietteweber.com\/index.php\/2014\/10\/07\/buzzword-bingo-wont-get-you-where-you-want-to-go\/","url_meta":{"origin":492,"position":0},"title":"Buzzword Bingo won&#8217;t get you where you want to go","author":"Henriette Weber","date":"October 7, 2014","format":false,"excerpt":"If buzzwords end up being something you're using as a value, you can really move mountains within your industry. You will finally be able to show that you practice as you preach. We have seen it various times with different businesses and startups that have dared to be <insert favorite\u2026","rel":"","context":"In &quot;Activism &amp; Sustainability&quot;","block_context":{"text":"Activism &amp; Sustainability","link":"https:\/\/henrietteweber.com\/index.php\/category\/activism\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":578,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/03\/30\/have-you-met-some-huge-diluted-words-lately\/","url_meta":{"origin":492,"position":1},"title":"Have you met some HUGE diluted words lately?","author":"Henriette Weber","date":"March 30, 2011","format":false,"excerpt":"\"let's adore and endure each other\" - taken in Hackney, London last night The world is filled with words and some are bigger than others =) Some of them are huge and some of them have become diluted. For the last couple of years, statements have become huge on the\u2026","rel":"","context":"In &quot;Sustainable Business&quot;","block_context":{"text":"Sustainable Business","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/"},"img":{"alt_text":"","src":"\/files\/2011\/03\/IMG_0420-300x225.jpg","width":350,"height":200},"classes":[]},{"id":97,"url":"https:\/\/henrietteweber.com\/index.php\/2013\/01\/02\/return-on-involvement-made-it-to-mashables-buzzword-list-of-2013\/","url_meta":{"origin":492,"position":2},"title":"&#8220;Return On Involvement&#8221; Made It To Mashable&#8217;s Buzzword List of 2013","author":"Henriette Weber","date":"January 2, 2013","format":false,"excerpt":"Go Return on Involvement! I'm so happy to write this! I hope you feel energized and ready to get going for 2013 because I sure do. During my Christmas and New Year break, I suddenly saw that the traffic to henrietteweber.com started to skyrocket. It's something that always gets a\u2026","rel":"","context":"In \"Return on involvement\"","block_context":{"text":"Return on involvement","link":"https:\/\/henrietteweber.com\/index.php\/tag\/return-on-involvement\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":108,"url":"https:\/\/henrietteweber.com\/index.php\/2013\/01\/15\/what-is-return-on-involvement\/","url_meta":{"origin":492,"position":3},"title":"What Is Return On Involvement?","author":"Henriette Weber","date":"January 15, 2013","format":false,"excerpt":"Return on Involvement is what you get back from involving people offline and online. Most of the time, its value is in the form of love, fame, or business. I started 2013 out in a great way. The term, well my term: \u201cReturn on Involvement\u201d had made it to the\u2026","rel":"","context":"In \"Return on involvement\"","block_context":{"text":"Return on involvement","link":"https:\/\/henrietteweber.com\/index.php\/tag\/return-on-involvement\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":561,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/05\/02\/why-you-need-a-social-media-agency-taking-social-media-from-tactical-to-strategical\/","url_meta":{"origin":492,"position":4},"title":"Why you need a social media agency: taking social media from tactical to strategical","author":"Henriette Weber","date":"May 2, 2011","format":false,"excerpt":"So there's a lot of \"why you don't need a social media agency\/strategy\/something\" going on in the blogosphere . As always these things amuses me, mainly because I see them as fingerpointing in a world of content. Where what is called bullshit upon isn't necessarily people in general but \"types\u2026","rel":"","context":"In &quot;Social Media&quot;","block_context":{"text":"Social Media","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/social-media\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":528,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/10\/17\/how-you-develop-your-company-style-from-your-mission-statement\/","url_meta":{"origin":492,"position":5},"title":"How you develop your company style from your mission statement","author":"Henriette Weber","date":"October 17, 2011","format":false,"excerpt":"Everybody wants to be liked in one way or another - both companies and people hope to be liked by their peers and surroundings. Sometimes I feel like the ways of the web today resemble the gladiator battles of ancient Rome, where your actions and person leads to a thumb\u2026","rel":"","context":"In &quot;Sustainable Business&quot;","block_context":{"text":"Sustainable Business","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/comments?post=492"}],"version-history":[{"count":2,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/492\/revisions"}],"predecessor-version":[{"id":494,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/492\/revisions\/494"}],"wp:attachment":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/media?parent=492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/categories?post=492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/tags?post=492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}