{"id":497,"date":"2012-02-17T06:14:00","date_gmt":"2012-02-17T06:14:00","guid":{"rendered":"https:\/\/henrietteweber.com\/?p=497"},"modified":"2021-04-03T06:18:40","modified_gmt":"2021-04-03T06:18:40","slug":"yes-you-can-market-on-pinterest-if-you-are-pinteresting","status":"publish","type":"post","link":"https:\/\/henrietteweber.com\/index.php\/2012\/02\/17\/yes-you-can-market-on-pinterest-if-you-are-pinteresting\/","title":{"rendered":"Yes, you can market on Pinterest if you are pinteresting"},"content":{"rendered":"\n

So everybody is head over heels about pinterest. So am I. Even though I normally say “nevermind the the tools, it’s about how to connect with the people+businesses that uses them” I think pinterest is super fun.<\/p>\n\n\n\n

It’s not boring and community-setup like Facebook and Twitter and what have you. Pinterest is different. But do you know what I really LOVE about it? That in order to use it for marketing purposes you need to become creative. “Creative companies only” that wants to go the extra mile to exist on Pinterest. Because you HAVE to figure out what you stand for.<\/p>\n\n\n\n

On Pinterest, You have to figure out why your \u00a0interesting<\/strong> and turning it into pinteresting<\/strong><\/h2>\n\n\n\n

Hey I know – that’s normally my job – and Pinterest may end taking me out of business – but we’re all here for a greater purpose and if it means i need to sit in a grocery store from 9 – 5 each day in order for companies to see the light and figure out who they really are\u2026? so be it.<\/p>\n\n\n\n

I think it’s one of the new ways of using the web- I love that it makes me more inspired. My life seems interested in Pinterest and to tell you the truth I kind of got tired of browsing all your status updates in my spare time.<\/p>\n\n\n\n

Now I can browse things you think is cool instead. I love the idea that if I look at my “the style of a social web rockn’roll chick” <\/a>or my “things for my small cottage up north”<\/a> I can get a pretty good style and interior design book. Because this is stuff I love enough to share with my network. It was the same when I worked with Fashiolista<\/a> there I suddenly could see that there was a style when I put things together.<\/p>\n\n\n\n

Why you Pinterest’ noisy and can’t see how it can be used for marketing purposes.<\/h2>\n\n\n\n

Yes, it is noisy. It used to be filled with bible verses and now my part of Pinterest is filled with Infograms about digital – which I repin to my Toothless Tiger board<\/a>. If you can’t see how it can be used for marketing purposes, you need to look again and harder.<\/p>\n\n\n\n

Every pin on Pinterest has a link back to something – So why not your site?<\/h2>\n\n\n\n

So are you telling me to work on becoming pinteresting? YES. If coming up with a cool quote or turning your content into a collage and take a picture of it and uploading it to your site and pinning it to Pinterest is work – then you need to do it. Get your lazy butt off your couch, stop talking about yourself and get creative. Sure it takes a little bit more effort to turn your content into images or quotes. But I did it twice now (these<\/a> two <\/a>are personally Henriette Weber crafted for research purposes – no worries I will turn them glossier and my involvement manifesto<\/a> and my preconditions of viral effects<\/a> is also made for Pinterest.<\/p>\n\n\n\n

It means that Pinterest these days is my number 8 referral site in google analytics to henrietteweber.com – and I’m not even getting started.<\/p>\n\n\n\n

In my world, it works and it super fun – and it’s viral-like.. well hell. It’s perfect for stores. I persuaded kaiku.dk<\/a> to get in there and start pinning (disclaimer: client) and they even put the Pinterest icon on their website\u2026 (they have massively cool stuff). Just don’t be full of yourself and if you want to turn on the marketing a bit, there’s always the comment field for proactivity.<\/p>\n\n\n\n

\"rock<\/figure>\n","protected":false},"excerpt":{"rendered":"

So everybody is head over heels about pinterest. So am I. Even though I normally say “nevermind the the tools, it’s about how to connect with the people+businesses that uses them” I think pinterest is super fun. It’s not boring and community-setup like Facebook and Twitter and what have you. Pinterest is different. But do […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[98,25,9],"tags":[],"class_list":["post-497","post","type-post","status-publish","format-standard","hentry","category-creativity","category-social-media","category-business"],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":508,"url":"https:\/\/henrietteweber.com\/index.php\/2012\/02\/09\/the-zen-of-return-on-involvement\/","url_meta":{"origin":497,"position":0},"title":"The zen of Return on Involvement","author":"Henriette Weber","date":"February 9, 2012","format":false,"excerpt":"In these days of over-hyped social media, where everyone is grasping to digital as the next new goldmine, and everybody is a social media consultant or expert or whatever. There's often two words that comes to mind: SLOW DOWN. Seriously. Slow down. I could write some buzzline here saying \"it's\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":546,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/10\/04\/will-social-creativity-apps-kill-the-industry-of-ladies-magazines\/","url_meta":{"origin":497,"position":1},"title":"Will “social creativity” apps kill the industry of ladies magazines?","author":"Henriette Weber","date":"October 4, 2011","format":false,"excerpt":"Yesterday it happened.\u00a0I was standing in the kiosk on Snekkersten Station waiting for the train to get to the Toothless Tiger headquarters in Copenhagen. As usual, I start browsing the ladies' magazine aisle - looking if there was anything that could suit my need for instant inspiration. But I thought\u2026","rel":"","context":"In "Creativity & Storytelling"","block_context":{"text":"Creativity & Storytelling","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/creativity\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":164,"url":"https:\/\/henrietteweber.com\/index.php\/2013\/07\/04\/trigger-creative-conference-brand-your-band-workshop\/","url_meta":{"origin":497,"position":2},"title":"Trigger Creative Conference – Brand Your Band Workshop","author":"Henriette Weber","date":"July 4, 2013","format":false,"excerpt":"Last week, I did a workshop called \"Brand Your Band\". It was at Trigger Creative Conference in Borl\u00e4nge, Sweden where I shared my thoughts on rockbandism. I also featured my oldie-but-goodie ebook, \"why every company should be a rockband\". It was co-hosted by\u00a0Niclas \"Deeped\" Strandh\u00a0and Jesper Wallerborg Almerud. I had\u2026","rel":"","context":"In "Activist Branding"","block_context":{"text":"Activist Branding","link":"https:\/\/henrietteweber.com\/index.php\/category\/branding\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":534,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/04\/18\/the-preconditions-for-viral-effects\/","url_meta":{"origin":497,"position":3},"title":"The preconditions for viral effects","author":"Henriette Weber","date":"April 18, 2011","format":false,"excerpt":"Viral effect is all I live and work by these days. Here's something I have drawn up for you: I love to create infograms and stuff like that. I recently published my involvement manifesto. But today I give you something less serious and more playful: the preconditions of viral effects\u2026","rel":"","context":"In "Creative Futures"","block_context":{"text":"Creative Futures","link":"https:\/\/henrietteweber.com\/index.php\/category\/creative-futures\/"},"img":{"alt_text":"the preconditions for viral effects on the social web infogram","src":"\/files\/2011\/08\/viraleffectsinfogramnewsmall-723x1024.jpg","width":350,"height":200,"srcset":"\/files\/2011\/08\/viraleffectsinfogramnewsmall-723x1024.jpg 1x, \/files\/2011\/08\/viraleffectsinfogramnewsmall-723x1024.jpg 1.5x, \/files\/2011\/08\/viraleffectsinfogramnewsmall-723x1024.jpg 2x"},"classes":[]},{"id":144,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/08\/17\/cool-confident-one-liners-for-business\/","url_meta":{"origin":497,"position":4},"title":"Cool Confident One-Liners for Business","author":"Henriette Weber","date":"August 17, 2011","format":false,"excerpt":"One of the things I really love about Pinterest is the amount of cool confident one-liners for business. If you would like to see my favorites you can check them out here. Just think about this for a second, rockers. There is one and only one mental dynamic as business\u2026","rel":"","context":"In "Creative Futures"","block_context":{"text":"Creative Futures","link":"https:\/\/henrietteweber.com\/index.php\/category\/creative-futures\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":322,"url":"https:\/\/henrietteweber.com\/index.php\/2020\/04\/15\/self-sufficiency-live-more-like-grandma\/","url_meta":{"origin":497,"position":5},"title":"Self-Sufficiency: Live More Like Grandma","author":"Henriette Weber","date":"April 15, 2020","format":false,"excerpt":"At the Punkborough there's a patch of about 12 square meters that has two metal frames sticking up from the ground. It's something that has been constructed at the shipyard in Helsing\u00f8r by my great grandfather when he built the house back in the 50s. Those metal frames are to\u2026","rel":"","context":"In "Sustainability"","block_context":{"text":"Sustainability","link":"https:\/\/henrietteweber.com\/index.php\/category\/sustainability\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/comments?post=497"}],"version-history":[{"count":3,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/497\/revisions"}],"predecessor-version":[{"id":500,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/497\/revisions\/500"}],"wp:attachment":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/media?parent=497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/categories?post=497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/tags?post=497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}