{"id":501,"date":"2012-02-16T06:18:00","date_gmt":"2012-02-16T06:18:00","guid":{"rendered":"https:\/\/henrietteweber.com\/?p=501"},"modified":"2021-04-03T06:21:16","modified_gmt":"2021-04-03T06:21:16","slug":"enhancing-your-identity-and-branding-you-need-a-manifesto","status":"publish","type":"post","link":"https:\/\/henrietteweber.com\/index.php\/2012\/02\/16\/enhancing-your-identity-and-branding-you-need-a-manifesto\/","title":{"rendered":"Enhancing your identity and branding? you need a manifesto"},"content":{"rendered":"\n

One of the things I have worked with as an entrepreneur over the years is manifestos. I think they are dead important, both to the people who see them because they stand strong, but also for me to get my head around what it is that I actually think and feel about a given subject. I went back in the blog archives and I have done a lot of manifestos during the years I’ve been running this blog\u2026 (8 years\u2026 cough).<\/p>\n\n\n\n

A manifesto is a great way of figuring out what you think is important around a given subject – or even when you should be finding out what kind of company you are. I haven’t done a Henriette Weber or a Toothless Tiger manifesto yet – but they are up in my head – I know what I want to do and what I don’t want to do. What I stand for and what I don’t stand for. And that’s the great thing about manifestos because it becomes natural to you in the process and then you look back at them and think “hey that’s pretty cool”. A manifesto needs to be a natural process so you end out with something that everybody in the manifesto process believes in and acts out and stands for. It can be a lot of work (especially in large teams – but I guarantee you it’s worth it). in fact it often becomes something more than a manifesto<\/p>\n\n\n\n

But here are my published manifestos over the years:<\/p>\n\n\n\n

Anyway, there was the silent revolution manifesto<\/a> that became a large part of my book “return on involvement” because the silent revolution defines the changes that is happening inside of people. This was written before the paradigm shift in media and I still feel the “yep” coming from inside of me when I read it\u2026<\/p>\n\n\n\n

There was the creativity undefined manifesto<\/a> that summed up my creative work with Dannie Jost for our lift07 workshop – it still stands and is still the core of most of my thoughts around creativity. The surroundings have changed a bit though.<\/p>\n\n\n\n

Then there was the creativity 100 manifesto<\/a> – 100 pieces of advice for getting more creative\u2026 which is still one of my most read blog posts today =) I really dig that manifesto, and can’t really believe I did that\u2026<\/p>\n\n\n\n

And then – there is the involvement manifesto.<\/a> A sum-up of danish books (in English) which had the success criteria that one person would print and put up on their wall in their office. (you can still make it). That’s why it’s designed and great looking and not just text=)<\/p>\n\n\n\n

When I read through this my mind is going “I better get going on that creativity book” – 2 manifestos on creativity? yes it is something I care deeply about =)<\/p>\n","protected":false},"excerpt":{"rendered":"

One of the things I have worked with as an entrepreneur over the years is manifestos. I think they are dead important, both to the people who see them because they stand strong, but also for me to get my head around what it is that I actually think and feel about a given subject. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[45],"class_list":["post-501","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-the-involvement-manifesto"],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":459,"url":"https:\/\/henrietteweber.com\/index.php\/2014\/08\/26\/my-personal-manifesto\/","url_meta":{"origin":501,"position":0},"title":"My Personal Manifesto","author":"Henriette Weber","date":"August 26, 2014","format":false,"excerpt":"Expect great things Keep on punking Making the force be with you Battling the status quo\/the mainstream The place where life meets money Where brands rise out of the ashes of boredom and similarities And where you believe in yourself and what your place should be in this world -\u2026","rel":"","context":"In "manifestos"","block_context":{"text":"manifestos","link":"https:\/\/henrietteweber.com\/index.php\/category\/creative-futures\/manifestos\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":538,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/07\/29\/the-story-of-my-involvement-manifesto\/","url_meta":{"origin":501,"position":1},"title":"The story of my involvement manifesto","author":"Henriette Weber","date":"July 29, 2011","format":false,"excerpt":"Yesterday I launched the involvement manifesto - again. I've launched it already once - but I don't believe that my homemade design skills did it justice. Therefore I let Amelie from Krawatt.se play around with it and here's what she came up with : I absolutely adore it. How to\u2026","rel":"","context":"In "Creative Futures"","block_context":{"text":"Creative Futures","link":"https:\/\/henrietteweber.com\/index.php\/category\/creative-futures\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":534,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/04\/18\/the-preconditions-for-viral-effects\/","url_meta":{"origin":501,"position":2},"title":"The preconditions for viral effects","author":"Henriette Weber","date":"April 18, 2011","format":false,"excerpt":"Viral effect is all I live and work by these days. Here's something I have drawn up for you: I love to create infograms and stuff like that. I recently published my involvement manifesto. But today I give you something less serious and more playful: the preconditions of viral effects\u2026","rel":"","context":"In "Creative Futures"","block_context":{"text":"Creative Futures","link":"https:\/\/henrietteweber.com\/index.php\/category\/creative-futures\/"},"img":{"alt_text":"the preconditions for viral effects on the social web infogram","src":"\/files\/2011\/08\/viraleffectsinfogramnewsmall-723x1024.jpg","width":350,"height":200,"srcset":"\/files\/2011\/08\/viraleffectsinfogramnewsmall-723x1024.jpg 1x, \/files\/2011\/08\/viraleffectsinfogramnewsmall-723x1024.jpg 1.5x, \/files\/2011\/08\/viraleffectsinfogramnewsmall-723x1024.jpg 2x"},"classes":[]},{"id":437,"url":"https:\/\/henrietteweber.com\/index.php\/2012\/09\/11\/a-link-love-manifesto-from-my-creative-strategic-curls-to-yours\/","url_meta":{"origin":501,"position":3},"title":"A Link Love Manifesto: From My Creative Strategic Curls To Yours","author":"Henriette Weber","date":"September 11, 2012","format":false,"excerpt":"I know that a lot of people are really happy euphoric about my newsletter here on henrietteweber.com. I really try to do my very best by sending it out every 14 days. 2 weeks ago I wanted to try something new, to do a \"photos only\" newsletter. I know a\u2026","rel":"","context":"In "manifestos"","block_context":{"text":"manifestos","link":"https:\/\/henrietteweber.com\/index.php\/category\/creative-futures\/manifestos\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":389,"url":"https:\/\/henrietteweber.com\/index.php\/2005\/11\/10\/the-silent-revolution-manifesto\/","url_meta":{"origin":501,"position":4},"title":"The silent revolution manifesto","author":"Henriette Weber","date":"November 10, 2005","format":false,"excerpt":"here it is. my silent revolution manifesto: The silent revolution is a movement WITHIN people to cope with the everyday information overload due to consumerism and marketing. Nowadays we get so much information that there is no way that we can cope with it. Not convinced? take a look at\u2026","rel":"","context":"In "Creative Futures"","block_context":{"text":"Creative Futures","link":"https:\/\/henrietteweber.com\/index.php\/category\/creative-futures\/"},"img":{"alt_text":"silent revolution manifesto","src":"https:\/\/i0.wp.com\/henrietteweber.com\/files\/2005\/11\/silent-revolution-manifesto-724x1024.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/henrietteweber.com\/files\/2005\/11\/silent-revolution-manifesto-724x1024.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/henrietteweber.com\/files\/2005\/11\/silent-revolution-manifesto-724x1024.jpg?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/henrietteweber.com\/files\/2005\/11\/silent-revolution-manifesto-724x1024.jpg?resize=700%2C400 2x"},"classes":[]},{"id":242,"url":"https:\/\/henrietteweber.com\/index.php\/2015\/02\/13\/how-to-create-a-personal-mission-statement\/","url_meta":{"origin":501,"position":5},"title":"How to Create A Personal Mission Statement","author":"Henriette Weber","date":"February 13, 2015","format":false,"excerpt":"It has been important to me to have a personal mission statement that keeps on reminding me why I am who I am and why I choose what I choose. Now, I don't post my personal mission statement at home on my wall. It lingers in my journals, ready for\u2026","rel":"","context":"In "Activist Branding"","block_context":{"text":"Activist Branding","link":"https:\/\/henrietteweber.com\/index.php\/category\/branding\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/comments?post=501"}],"version-history":[{"count":2,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/501\/revisions"}],"predecessor-version":[{"id":503,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/501\/revisions\/503"}],"wp:attachment":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/media?parent=501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/categories?post=501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/tags?post=501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}