{"id":504,"date":"2012-02-15T06:45:00","date_gmt":"2012-02-15T06:45:00","guid":{"rendered":"https:\/\/henrietteweber.com\/?p=504"},"modified":"2021-04-03T06:47:48","modified_gmt":"2021-04-03T06:47:48","slug":"screw-epic-im-going-for-easy","status":"publish","type":"post","link":"https:\/\/henrietteweber.com\/index.php\/2012\/02\/15\/screw-epic-im-going-for-easy\/","title":{"rendered":"Screw Epic! I&#8217;m going for easy"},"content":{"rendered":"\n<p>I talked to a friend on the phone today and I told her that when the week began I had decided to make this a book writing week &#8211; my daughter is at my in-laws for a winter holiday so things are pretty quiet around here, which is awesome for writing. Anyway now it&#8217;s Wednesday evening and\u00a0I had done a ton of restructuring, a ton of client work, and business planning this week, but no book writing. And then she said something:<\/p>\n\n\n\n<p>&#8221; how about doing something that&#8217;s easy?&#8221; and I went<\/p>\n\n\n\n<p>&#8220;what do you mean ?&#8221; then she said<\/p>\n\n\n\n<p>&#8220;well every time you do something you want it to be world-changing in your perspective, just so you can look back at it in 2 years&#8217; time, when everybody has come to terms with it and said, &#8220;I told you so. If you wrote something that came easy to you it would be mindblowing in the present and you could do that in no time&#8221;\u2026<\/p>\n\n\n\n<p>I think she struck a very large chord within me, I&#8217;m so obsessed with going after the next megatrend so I can say &#8220;I told you so&#8221;\u2026 I don&#8217;t believe in writing stuff that&#8217;s not world-changing, but I think my problem is that I don&#8217;t see how far ahead I am\u2026 So I chose to supply my world-changing epic book that&#8217;s due in the fall with something easy for the spring. And I found out that easy for me, has a pretty good shot at being mindblowing, practical, and current for a lot of people on the internet.<\/p>\n\n\n\n<p>And I became humbled by her insights. Especially when she added, &#8220;I&#8217;m in communication and marketing, and I just can&#8217;t keep up with you.. you are such a geek&#8221;\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I talked to a friend on the phone today and I told her that when the week began I had decided to make this a book writing week &#8211; my daughter is at my in-laws for a winter holiday so things are pretty quiet around here, which is awesome for writing. Anyway now it&#8217;s Wednesday [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[98,9],"tags":[],"class_list":["post-504","post","type-post","status-publish","format-standard","hentry","category-creativity","category-business"],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":240,"url":"https:\/\/henrietteweber.com\/index.php\/2015\/02\/17\/what-i-learned-from-going-on-a-writing-retreat\/","url_meta":{"origin":504,"position":0},"title":"What I Learned From Going On A Writing Retreat","author":"Henriette Weber","date":"February 17, 2015","format":false,"excerpt":"I have wanted to go on a writing retreat for ages. Not with other people, but on my own. Simply lock me up in a house somewhere and write. When my friend Mariakaisa asked me if I wanted to tend to her farm while she and her family were on\u2026","rel":"","context":"In &quot;Writing&quot;","block_context":{"text":"Writing","link":"https:\/\/henrietteweber.com\/index.php\/category\/writing\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":528,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/10\/17\/how-you-develop-your-company-style-from-your-mission-statement\/","url_meta":{"origin":504,"position":1},"title":"How you develop your company style from your mission statement","author":"Henriette Weber","date":"October 17, 2011","format":false,"excerpt":"Everybody wants to be liked in one way or another - both companies and people hope to be liked by their peers and surroundings. Sometimes I feel like the ways of the web today resemble the gladiator battles of ancient Rome, where your actions and person leads to a thumb\u2026","rel":"","context":"In &quot;Sustainable Business&quot;","block_context":{"text":"Sustainable Business","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":97,"url":"https:\/\/henrietteweber.com\/index.php\/2013\/01\/02\/return-on-involvement-made-it-to-mashables-buzzword-list-of-2013\/","url_meta":{"origin":504,"position":2},"title":"&#8220;Return On Involvement&#8221; Made It To Mashable&#8217;s Buzzword List of 2013","author":"Henriette Weber","date":"January 2, 2013","format":false,"excerpt":"Go Return on Involvement! I'm so happy to write this! I hope you feel energized and ready to get going for 2013 because I sure do. During my Christmas and New Year break, I suddenly saw that the traffic to henrietteweber.com started to skyrocket. It's something that always gets a\u2026","rel":"","context":"In \"Return on involvement\"","block_context":{"text":"Return on involvement","link":"https:\/\/henrietteweber.com\/index.php\/tag\/return-on-involvement\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":316,"url":"https:\/\/henrietteweber.com\/index.php\/2020\/04\/10\/feeling-like-an-imposter-too\/","url_meta":{"origin":504,"position":3},"title":"Feeling Like An Imposter Too?","author":"Henriette Weber","date":"April 10, 2020","format":false,"excerpt":"I will be trying to write an article a day for the whole of easter. Hope you will enjoy it as much as me.\u00a0 I am writing from my atelier terrace in great weather today. There's a ton of stuff that needs to happen in my garden riot. We need\u2026","rel":"","context":"In &quot;Health&quot;","block_context":{"text":"Health","link":"https:\/\/henrietteweber.com\/index.php\/category\/health\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":552,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/06\/21\/the-im-more-successful-than-you-attitude\/","url_meta":{"origin":504,"position":4},"title":"The &#8220;I&#8217;m-more-successful-than-you&#8221; attitude","author":"Henriette Weber","date":"June 21, 2011","format":false,"excerpt":"This.is.a.rant. Actually I thought that hurting peoples feelings and having a huge attitude was something that went out of style when you became 20 or something. But the other day it was something I saw happening to a friend of mine, and it both made me sick to my stomach,\u2026","rel":"","context":"In &quot;Spirituality&quot;","block_context":{"text":"Spirituality","link":"https:\/\/henrietteweber.com\/index.php\/category\/spirituality\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":166,"url":"https:\/\/henrietteweber.com\/index.php\/2013\/09\/10\/inner-business-bliss-feeling-bad-ass-much\/","url_meta":{"origin":504,"position":5},"title":"Inner Business Bliss: Feeling Bad-Ass Much?","author":"Henriette Weber","date":"September 10, 2013","format":false,"excerpt":"I really like to measure stuff, internally and externally around my business and me as a business owner. And one of the things I often end up looking at internally is how bad-ass I feel as an entrepreneur. Bad ass, to me, is to show confidence in everything I do.\u2026","rel":"","context":"In &quot;Activist Branding&quot;","block_context":{"text":"Activist Branding","link":"https:\/\/henrietteweber.com\/index.php\/category\/branding\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/comments?post=504"}],"version-history":[{"count":1,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/504\/revisions"}],"predecessor-version":[{"id":505,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/posts\/504\/revisions\/505"}],"wp:attachment":[{"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/media?parent=504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/categories?post=504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/henrietteweber.com\/index.php\/wp-json\/wp\/v2\/tags?post=504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}