{"id":508,"date":"2012-02-09T06:52:00","date_gmt":"2012-02-09T06:52:00","guid":{"rendered":"https:\/\/henrietteweber.com\/?p=508"},"modified":"2021-04-03T06:54:35","modified_gmt":"2021-04-03T06:54:35","slug":"the-zen-of-return-on-involvement","status":"publish","type":"post","link":"https:\/\/henrietteweber.com\/index.php\/2012\/02\/09\/the-zen-of-return-on-involvement\/","title":{"rendered":"The zen of Return on Involvement"},"content":{"rendered":"\n

In these days of over-hyped social media, where everyone is grasping to digital as the next new goldmine, and everybody is a social media consultant or expert or whatever. There’s often two words that comes to mind: SLOW DOWN. Seriously. Slow down.<\/p>\n\n\n\n

I could write some buzzline here saying “it’s not about me it’s about we” here, but I wont. It seems like we’re constantly searching for the next piece of content, our 5 seconds of fame on twitter.<\/p>\n\n\n\n

The golden link that other people can’t resist, so they’ll retweet it and you get more twitter fame, for a split second – and then they are on to the next link, or next conversation. One thing I see is missing is the art of acknowledging that people don’t care about your product, people don’t care about your brand.<\/p>\n\n\n\n

BBut the trick is, to take them from ignoring you, to turning you into the lovemark of the century in their minds. They should love you! but do you really love them back ?<\/strong><\/p>\n\n\n\n

Return on involvement<\/a><\/strong> has become quite a iconic book in danish business circles over the last 2 1\/2 years, but as where people they get the part where they’re supposed to be on facebook and gain likes from their community, they are not really giving anything back to the people who helped them with gaining a bit of that 5 seconds momentum by supplying that inspiration. Something like dropping a comment on a pin on pinterest. or writing a comment on a blog. In my business world I always call that proactivity, and I say that if you want to build a brand you need to at least do 2\/3’s proactivity OUT THERE – instead of hanging on to your facebook page and twitter account and posting links there like crazy.<\/p>\n\n\n\n

You need to be in the interactions. The interactions are everything. Mihaly chechekmihaly (I don’t even want to look up his name because everybody spells it wrong) got it totally right when he said that creativity lies in the interaction between people – given the circumstances of the world around them.<\/p>\n\n\n\n

It’s not you who decides whether or not you are seen creative, it depends on the community. It depends on Return on Involvement.<\/h2>\n\n\n\n

The same with trust and branding. It’s not you who decides if people trust you or love you or like you. It’s the community. And a lot don’t give anything back unless it’s on your own playing field. Well, guess what. As I preach and write in Return on Involvement. The involvement you want so bad?<\/p>\n\n\n\n

The buzzword of the decade that you’re dying to implement: Return on Involvement – needs to come from yourself.<\/strong><\/p>\n\n\n\n

It’s not about dumping links in LinkedIn groups. It’s about building trust by interacting with people where they are, and normally they are not on your Twitter stream or your Facebook page. Slow down! get the eagle eye going. Spot the places of interacting with the community (normally the interaction part, takes part in the comment field – even if you’re just repining their pin on Pinterest – you can write a comment)\u2026 Every social media out there- has a “call for interaction” <\/strong>and that rockers, is where the battlefield is. Not your Facebook page. Very zen right? Slow down. please =) aum.<\/p>\n\n\n\n

\"rock<\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"

In these days of over-hyped social media, where everyone is grasping to digital as the next new goldmine, and everybody is a social media consultant or expert or whatever. There’s often two words that comes to mind: SLOW DOWN. Seriously. Slow down. I could write some buzzline here saying “it’s not about me it’s about […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-508","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":561,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/05\/02\/why-you-need-a-social-media-agency-taking-social-media-from-tactical-to-strategical\/","url_meta":{"origin":508,"position":0},"title":"Why you need a social media agency: taking social media from tactical to strategical","author":"Henriette Weber","date":"May 2, 2011","format":false,"excerpt":"So there's a lot of \"why you don't need a social media agency\/strategy\/something\" going on in the blogosphere . As always these things amuses me, mainly because I see them as fingerpointing in a world of content. Where what is called bullshit upon isn't necessarily people in general but \"types\u2026","rel":"","context":"In "Social Media"","block_context":{"text":"Social Media","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/social-media\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":353,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/02\/23\/a-storyliving-web-without-give-aways\/","url_meta":{"origin":508,"position":1},"title":"A storyliving web without give-aways?","author":"Henriette Weber","date":"February 23, 2011","format":false,"excerpt":"I don't really like give-aways and competitions. I think they are incredibly mainstream, and I don't do mainstream very well. I do Storyliving very well indeed. I constantly deal with competitions in social media as a tool for content marketing, because competitions have become the commodity on the internet. That\u2026","rel":"","context":"In "storyliving"","block_context":{"text":"storyliving","link":"https:\/\/henrietteweber.com\/index.php\/category\/creative-futures\/storyliving\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":108,"url":"https:\/\/henrietteweber.com\/index.php\/2013\/01\/15\/what-is-return-on-involvement\/","url_meta":{"origin":508,"position":2},"title":"What Is Return On Involvement?","author":"Henriette Weber","date":"January 15, 2013","format":false,"excerpt":"Return on Involvement is what you get back from involving people offline and online. Most of the time, its value is in the form of love, fame, or business. I started 2013 out in a great way. The term, well my term: \u201cReturn on Involvement\u201d had made it to the\u2026","rel":"","context":"In \"Return on involvement\"","block_context":{"text":"Return on involvement","link":"https:\/\/henrietteweber.com\/index.php\/tag\/return-on-involvement\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":248,"url":"https:\/\/henrietteweber.com\/index.php\/2015\/03\/03\/social-media-dos-and-donts\/","url_meta":{"origin":508,"position":3},"title":"Social Media DO’s And DON’Ts","author":"Henriette Weber","date":"March 3, 2015","format":false,"excerpt":"Here's a small list of social media do's and don'ts that was mapped down on a piece of paper at Henriette Weber Inc. HQ. It's the structure of a talk that I did around CSR and social media a while back. Do: - Define and show the substance of your\u2026","rel":"","context":"In "Activist Branding"","block_context":{"text":"Activist Branding","link":"https:\/\/henrietteweber.com\/index.php\/category\/branding\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":259,"url":"https:\/\/henrietteweber.com\/index.php\/2015\/05\/06\/how-to-develop-a-hashtag-strategy\/","url_meta":{"origin":508,"position":4},"title":"How To Develop A Hashtag Strategy","author":"Henriette Weber","date":"May 6, 2015","format":false,"excerpt":"Have you ever thought about adding a hashtag strategy to your digital marketing plan? A hashtag strategy is where you're mapping down the hashtags you're going to use for your content on social media. You have to ask yourself if you're going to use hashtags for measurement or community building.\u2026","rel":"","context":"In "Social Media"","block_context":{"text":"Social Media","link":"https:\/\/henrietteweber.com\/index.php\/category\/business\/social-media\/"},"img":{"alt_text":"rock on","src":"https:\/\/i0.wp.com\/henrietteweber.com\/wp-content\/uploads\/2020\/12\/rock_on_henriette_transparent.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":540,"url":"https:\/\/henrietteweber.com\/index.php\/2011\/07\/25\/the-social-network-on-steroids-my-first-thoughts-on-google\/","url_meta":{"origin":508,"position":5},"title":"The social network on steroids – my first thoughts on Google +","author":"Henriette Weber","date":"July 25, 2011","format":false,"excerpt":"One of the things about the internet that I truly love is the fact that what one day is super hot and where people hang, is not necessarily the same scenario the day after. People are like nomads and trying out more and more services and abandoning old ones. 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